1989 Alfa Romeo Spider Cabriolet 2dr Convertible on 2040-cars

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Alfa Romeo's Super Bowl commercial is about dreams and reinvention [UPDATE]

Update 2: Alfa Romeo keeps rolling out the Super Bowl ads. The post has been changed to include the third ad and information about it. Update: Alfa Romeo had not one, but two new Super Bowl commercials, and this post has been edited to include the second one. Alfa Romeo's Super Bowl commercial talks about the things we've dreamed of since we were kids, like riding on dragons and flying cars. It also covers the various life lessons many of us learn, including how to be true to oneself. All the while, images of childhood, growing up, and vintage Alfa Romeos are spliced together. It covers some heartwarming ground, but it's all a bit broad and borderline vague. The idea seems to be that Alfa as a company has learned the same lessons we do growing up, and that it all pays off with its new models. The second ad is much better, and is all about Alfa's strengths: driving enjoyment, passion, and other cliched Italian automotive characteristics. It shows a new Giulia Quadrifoglio cruising some gorgeous mountain roads, and the driver talking about being one with the vehicle and loving the experience. The bit about letting something go if you love it was cheesy, but this was a commercial that really showed what Alfa Romeo is all about, and we liked it. Check it out above. Alfa's third Super Bowl ad of the night continues what the second one started. This one focuses on the most powerful Giulia's beauty, and, well, power. It's apparently both breath-taking and breath-giving. Check out the commercial above. Related Video: Image Credit: Alfa Romeo / YouTube Alfa Romeo Super Bowl Commercials Videos super bowl li

Upcoming Alfa Romeo CUV called the Stelvio, Marchionne says

Alfa Romeo will call its forthcoming crossover the Stelvio, and the Italian brand will finally put the often-postponed CUV on sale in Europe in early 2017, according to Auto Express citing FCA CEO Sergio Marchionne. We probably won't see it in showrooms here until at least spring or summer next year. The vehicle's name references the famously curvy pass through the Alps in Northern Italy, which evokes a model with sharp handling and rapid acceleration. The Stelvio uses a modified Giulia platform, and the two models should share powertrains. Standard versions would likely get a 2.0-liter turbocharged four-cylinder, which makes 276 horsepower in the sedan. However, the common parts make a Quadrifoglio version of the CUV possible, packing the hottest Giulia's 505-hp 2.9-liter twin-turbo V6, according to Auto Express. Alfa Romeo hasn't teased the Stelvio's design yet, but FCA designer Ralph Gilles posted a photo on Instagram that might have been a hint. The picture showed fellow designer of Lorenzo Ramaciotti in the back of an unnamed crossover. The dashboard, which you could see in that shot, had a distinct similarity to the Giulia. The shot didn't show much of the exterior, but you could barely make out the narrow taillights. Alfa Romeo has had serious problems launching vehicles on time recently, and the Giulia sedan and Stelvio should have been ready by now. The four-door was originally supposed to arrive in late 2015, but Marchionne said assembly would finally begin on March 14, according to Auto Express. The sedan has allegedly had problems passing internal crash tests, but Alfa officials vehemently denied this claim. The brand also delayed the CUV by several months from the original plans. The automaker now asserts that six more models are on the way by 2020, but the company doesn't seem capable of living up to those promises. Related Video:

Alfa Romeo to unveil Tonale at the Geneva Motor Show

Alfa Romeo is bringing a new model to the Geneva Motor Show, and it's likely to be called the Tonale. This is as much as we know so far. The Tonale, the name of which is currently being propped onto the stage in Geneva, is expected to be a small SUV. But the vehicle's basis is being hotly debated right before it's scheduled to be revealed. The compact SUV was also spied on the show floor right now, and the photo leak ran on the "Masera" Facebook page. First seen with its daytime running lights glowing under the wraps, then completely uncovered, the Tonale seems to have a sharp, yet curvy design, with aggressive front detailing. Based on earlier information, we're also expecting the Tonale to be available as a plug-in hybrid. Earlier information called the compact SUV to be based on FCA's Small Wide platform, with Automotive News saying it's likely to be sharing technology with the Jeep Compass, which is expected to be built in Italy in the near future. Later on, a Greek site called AutoBlog.gr (no relation) theorized that the new SUV would be built on the Giorgio platform instead, which would make it more of a true Alfa Romeo and a scaled-down Stelvio instead. As Carscoops says, the Tonale name comes from a mountain pass not quite as tall as the Stelvio Pass. The size and dimensions of the spied Tonale could make it likely to ride on Small Wide, or the long-wheelbase version of the platform, as the Small Wide platform (in several variants) underpins both the Renegade, Compass, and both the Fiat 500X and 500L, just with different lengths. The overhangs, especially the front, are longer than on Jeeps, but for it to run on a cut-down Giorgio might be a stretch. Related Video: