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Only best-performing US Fiat dealers to get Alfa Romeo franchises

Alfa Romeo has been rumored to return to the US market so many times for so many years, it's hard to keep count. This time, though, Fiat Chrysler CEO Sergio Marchionne promises that it's for real. Alfa is scheduled to reappear in the States this summer with its 4C sports coupe as its introductory model. However, buyers won't be able to pop into just any Fiat showroom and leave with a 4C – it's planning to only sell Alfas at its best-performing dealers, according to The Detroit News. In fact, the first 4Cs sold here won't be sold at Fiat dealers at all. Instead the first shipment of cars in June will go to Maserati dealers, not unlike the handful of Alfa 8C Competizione coupe and convertible models that trickled in starting in 2008. According to Fiat Chrysler spokesperson Rick Deneau, the company is still deciding which Fiat retailers will participate in Alfa's reentry. Many of Fiat's US dealers are apparently not happy with the meritocracy approach. They built Fiat showrooms partially on the promise that Alfa would enter the US market in 2012, then 2013, and now later this year. Even worse for them, the prospects for more mainstream Alfa Romeo models in the US are still questionable. This isn't the first time that we've heard that Fiat plans to keep Alfa Romeo exclusive in the US. Still, Fiat only plans to export about a 1,000 4C sports coupes a year here. If Alfa wants to be a legitimate player in America and be a money-making concern globally, it will need far more sales than that. Featured Gallery 2015 Alfa Romeo 4C: First Drive View 57 Photos News Source: The Detroit NewsImage Credit: Copyright 2014 Matt Davis / AOL Earnings/Financials Marketing/Advertising Alfa Romeo Fiat Maserati Coupe Performance Sergio Marchionne alfa romeo 4c fiat dealers

This modernized Alfa Romeo Giulia Sprint looks great, sounds even better

No matter how good something may be, there's always room for improvement. A UK company called Alfaholics builds an overhauled version of the famous Alfa Romeo Giulia Sprint that's supposed to be capable enough to hassle a modern Porsche 911 around the Nordschleife. It's difficult to spot any of the upgrades from the outside, but Charles Morgan shows off the updated performance in a new video from Carfection. The Alfa Romeo Giulia Sprint is a memorable sports coupe that was made in the '60s and '70s, and it sports a gorgeous body from the pen of a then-17-year-old Giorgetto Giugiaro. Alfaholics takes this fantastic platform and adds modern suspension components, upgraded brakes, carbon fiber body panels, and a 240-horsepower engine. These tweaks bring the weight down to about 1,830 pounds and allow for a lap around the Nordschliefe in less than 8 minutes at the hands of a skilled driver. As opposed to just going for outright performance, Alfaholics tries to keep its tuned Giulia Sprint somewhat authentic to the original version. As Morgan shows in this video, the result of the company's work is a coupe with superb handling and an intoxicating exhaust note. Related Video:

Form and function in fairly equal parts | 2018 Alfa Romeo Stelvio First Drive

Alfa Romeo, a brand synonymous with sports cars that combine beautiful Italian design with historically dodgy reliability, now makes a crossover. The Stelvio is named after what is quite possibly the best driving road in the world, and the automaker would have you believe that it is the most purely focused driver's ute in the world. To that end, the Stelvio boasts a perfect 50/50 front-to-rear weight distribution, a fast 12.0:1 steering ratio, and an all-wheel-drive system that's tuned to send 100 percent of the engine's power to the rear wheels whenever possible. All of those bits add up to an SUV that's genuinely fun to drive on winding roads. Think of the Stelvio as an Alfa Romeo Giulia with a suspension lift kit that puts you 2.5 inches higher off the tarmac. Yes, those stilts mean the crossed-over Alfa isn't quite as sharp as the Giulia, but the Stelvio isn't at all dimwitted. It's a true Alfa Romeo, in spirit and in execution, right down to its standard carbon-fiber driveshaft. The Stelvio shares its 111-inch wheelbase and its double-wishbone front and Alfa Link rear suspension systems with the Giulia. That's not to say that the Stelvio drives as well or looks as good as the Giulia. The crossover is 2 inches longer and 8.9 inches taller than the sedan from which it was born. We got the feeling that we were sitting on top of the car's chassis instead of within it, which is due entirely to the high seating position that American drivers are so fond of. And whereas the Giulia wears its sheetmetal like a slinky little black dress, the Stelvio's Scudetto front fascia and Trilobo air intakes are stretched over a much larger frame and its sides are sculpted in a more masculine way. Still, the Stelvio is an attractive beast, inside and out. It's unmistakably Italian, which is to say well-tailored with an impeccable form that influences but begrudgingly follows function. Leather seating surfaces are standard. From the driver's seat, the dashboard is dominated by two binnacles housing the tachometer and speedometer. In between is an LCD display that shows a bunch more relevant information. A second screen in an exaggerated widescreen format houses the bespoke infotainment system from Magneti Marelli. That LCD's unique shape makes it look smaller than the Stelvio's competitors, especially as its pinched height makes the backup camera image appear pretty small.