1989 Alfa Romeo Spider on 2040-cars

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Alfa Romeo's Super Bowl commercial is about dreams and reinvention [UPDATE]

Update 2: Alfa Romeo keeps rolling out the Super Bowl ads. The post has been changed to include the third ad and information about it. Update: Alfa Romeo had not one, but two new Super Bowl commercials, and this post has been edited to include the second one. Alfa Romeo's Super Bowl commercial talks about the things we've dreamed of since we were kids, like riding on dragons and flying cars. It also covers the various life lessons many of us learn, including how to be true to oneself. All the while, images of childhood, growing up, and vintage Alfa Romeos are spliced together. It covers some heartwarming ground, but it's all a bit broad and borderline vague. The idea seems to be that Alfa as a company has learned the same lessons we do growing up, and that it all pays off with its new models. The second ad is much better, and is all about Alfa's strengths: driving enjoyment, passion, and other cliched Italian automotive characteristics. It shows a new Giulia Quadrifoglio cruising some gorgeous mountain roads, and the driver talking about being one with the vehicle and loving the experience. The bit about letting something go if you love it was cheesy, but this was a commercial that really showed what Alfa Romeo is all about, and we liked it. Check it out above. Alfa's third Super Bowl ad of the night continues what the second one started. This one focuses on the most powerful Giulia's beauty, and, well, power. It's apparently both breath-taking and breath-giving. Check out the commercial above. Related Video: Image Credit: Alfa Romeo / YouTube Alfa Romeo Super Bowl Commercials Videos super bowl li

Muhammad Ali's 1976 Alfa Romeo Spider Veloce Series II is for sale

An Alfa Romeo was never in the plans. It was by accident that Muhammad Ali ended up bringing home this beautiful silver-on-black 1976 Spider Veloce Series II, but its interesting backstory only makes it more special. It's a story the car's next owner will surely need to memorize, as the car is currently listed on eBay for a Buy It Now price of $39,900 OBO. Found by Silodrome, the car is listed by Moto Exotica out of St. Louis, Missouri. According to Moto Exotica, which sources a clip from the book "Running with the Champ" by Ali's close friend and car guy Tim Shanahan, Ali had set out with Shanahan to buy a new Rolls-Royce (Ali loved his Double-Rs) during his time living in Chicago. The two visited European Imports in Lake Forest, Illinois, with the intention of buying a Kelly Green Corniche and possibly a Mercedes-Benz SL for Ali's wife, Veronica Porche. To Ali's dismay, the dealership did not have any SLs in stock, so this Alfa was suggested as an alternative. Ali purchased the car, brought it home, and ran into yet another issue. Porche did not know how to drive the car's manual transmission, and apparently didn't have any desire to learn. So the car mostly sat, with the exception of some rare errand runs by one of Ali's assistants. After a short time passed, Ali learned that Shanahan's personal car had broken down. In a situation that perhaps suggests destiny, Ali then gifted the car to Shanahan, who has owned the car for 40-plus years up until its sale to Moto Exotica. With about 80,000 miles, it has some wear and tear, such as a small crack on the dashboard, but it's in solid overall shape and recently received a respray. Plus it comes with the real registration with Ali's signature on it. Check out the full photos, video, and descriptive listing at Moto Exotica.

Fiat Chrysler's profit boosted by Ram and Jeep in North America

MILAN/DETROIT — Fiat Chrysler took the market by surprise by sticking to its full-year profit guidance on Wednesday after a strong performance from its Ram pickup truck in North America helped it defy an industry slowdown. Chief Executive Mike Manley, in FCA's first earnings release since a failed attempt to merge with France's Renault, also left the door open to that or other deals. "We are open to opportunity," Manley said on a call with analysts. "I have no doubt why there still would be interest in it," he added, when pressed on what it would take to revive talks with Renault. Manley declined to comment further. FCA last month abandoned its $35 billion merger offer for Renault, blaming French politics for scuttling what would have been a landmark deal to create the world's third-biggest automaker. Manley said a merger was not a must-have and Fiat Chrysler's business plan was strong. The company said it remained confident its adjusted earnings before interest and tax (EBIT) would top last year's 6.7 billion euros ($7.5 billion). Given disappointing forecasts from other automakers this earnings season, FCA's confirmation of the outlook sent Milan-listed shares in the Italian-American automaker, whose other brands include Jeep, up over 4%. A broad-based auto sales downturn has rattled the sector, forcing FCA's competitors — including Renault, Daimler and Aston Martin — to cut their sales forecasts after second-quarter results, while U.S. carmaker Ford gave a weaker-than-expected 2019 profit outlook. Japan's Nissan, a long-term partner of Renault, said it would cut 12,500 jobs by 2023 after its earnings collapsed. In the second quarter FCA's adjusted EBIT totaled 1.52 billion euros, versus analysts' expectations of 1.43 billion euros, according to a Reuters poll. FCA's U.S. shipments were down 12% in the second quarter but the group said that the successful performance of its Ram brand resulted in an enhanced share of the large pickup truck market of 27.9%, up 7 percentage points from last year. Adjusted EBIT margin in North America rose to 8.9% from 6.5% in the first quarter, thanks to strong demand for the heavy-duty Ram and the new Jeep Gladiator pickup. Chief Financial Officer Richard Palmer also said FCA expected to report up to 10% margins in the region in both the third and fourth quarters.