19880alfaromeo Spider Graduate Black Convertible on 2040-cars

Auto blog

We're not getting the Alfa Romeo Giulia Veloce, and that's fine

Alfa Romeo revealed today that a special edition of the Giulia sports sedan called "Veloce" will make its debut in Paris. It's only slated for Europe, the Middle East and Africa, but before you start lamenting that the US will once again miss out on a cool Euro-spec sedan, we have some good news: it's nothing special. The Giulia Veloce is just a normal Giulia with an appearance package and a fancy name. It comes with either the 280-horsepower turbocharged four-cylinder gas engine, which we will get in 276-hosepower trim, or the 210-horsepower diesel four-cylinder. From there, Alfa throws in options like Q4 all-wheel drive, 19-inch 5-hole wheels, a tweaked front bumper, sport seats and steering wheel, rear diffuser and black window trim. That's it. Well that, and one of the Veloces at the show will sport a new color of blue, but it's not clear if that's a package-exclusive color or just another option. Many of these components will be available in the US, including the all-wheel drive, wheels, and, based on the American Alfa website, probably the black window trim. It's just that they won't all come in one package. And even if a few pieces of vehicle flair don't make it here, we're still not going to lose sleep over an appearance package. If you really need to be upset about something, perhaps consider the fact that we probably won't see Giulias on dealer lots until early next year. And that's just our best guess since we don't have an official launch date yet. Now that's something worthy of some frustration. Related Video:

Alfa Romeo's Super Bowl commercial is about dreams and reinvention [UPDATE]

Update 2: Alfa Romeo keeps rolling out the Super Bowl ads. The post has been changed to include the third ad and information about it. Update: Alfa Romeo had not one, but two new Super Bowl commercials, and this post has been edited to include the second one. Alfa Romeo's Super Bowl commercial talks about the things we've dreamed of since we were kids, like riding on dragons and flying cars. It also covers the various life lessons many of us learn, including how to be true to oneself. All the while, images of childhood, growing up, and vintage Alfa Romeos are spliced together. It covers some heartwarming ground, but it's all a bit broad and borderline vague. The idea seems to be that Alfa as a company has learned the same lessons we do growing up, and that it all pays off with its new models. The second ad is much better, and is all about Alfa's strengths: driving enjoyment, passion, and other cliched Italian automotive characteristics. It shows a new Giulia Quadrifoglio cruising some gorgeous mountain roads, and the driver talking about being one with the vehicle and loving the experience. The bit about letting something go if you love it was cheesy, but this was a commercial that really showed what Alfa Romeo is all about, and we liked it. Check it out above. Alfa's third Super Bowl ad of the night continues what the second one started. This one focuses on the most powerful Giulia's beauty, and, well, power. It's apparently both breath-taking and breath-giving. Check out the commercial above. Related Video: Image Credit: Alfa Romeo / YouTube Alfa Romeo Super Bowl Commercials Videos super bowl li

Italian team hitting the track in an electric Alfa Romeo Giulia touring car

Alfa Romeo isn't scheduled to introduce its first electric model until the early 2020s, but the Giulia is giving up gasoline a little bit sooner to participate in the burgeoning ETCR racing series. Italian tuner and race car builder Romeo Ferraris — which isn't officially associated with Alfa Romeo or Ferrari — published renderings of the track-only sedan it plans to start racing in the coming months. Low, wide and winged, the Giulia ETCR looks ready to line up on the starting grid. And, as is often the case with racing cars, it shares little more than a silhouette with the street-legal sports sedan it's based on. The lights on both ends look nearly stock, but almost everything was developed from scratch by Romeo Ferraris and partner Hexathron Racing System. The 54-year old company pointed out the Giulia is its first electric car, and it stressed it developed the model without Alfa Romeo's support. Its 350-horsepower Giulietta TCR was an in-house project as well. While Romeo Ferraris hasn't published technical specifications, the ETCR regulations give us a good idea of what's under the body. Every car will be powered by the same motors, single-speed gearbox, inverter, and 65-kilowatt-hour lithium-ion battery pack. Series overseer WSC will provide the battery, while the other components will come from Williams Advanced Engineering. The powertrain makes 400 horsepower continuously, and it delivers a maximum output of 670 horsepower. The ETCR series will launch in 2020, though the calendar surprisingly hasn't been published yet. The battery-powered Giulia will need to fend off competition from a similarly modified Hyundai Veloster, and the e-Racer developed by Cupra, which was recently spun off from Volkswagen-owned SEAT. We expect other automakers will toss their hat in the ring in the coming months.