1988 Alfa Romeo Spider, Series 3 Quadrifoglio on 2040-cars

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Alfa Romeo's Super Bowl commercial is about dreams and reinvention [UPDATE]

Update 2: Alfa Romeo keeps rolling out the Super Bowl ads. The post has been changed to include the third ad and information about it. Update: Alfa Romeo had not one, but two new Super Bowl commercials, and this post has been edited to include the second one. Alfa Romeo's Super Bowl commercial talks about the things we've dreamed of since we were kids, like riding on dragons and flying cars. It also covers the various life lessons many of us learn, including how to be true to oneself. All the while, images of childhood, growing up, and vintage Alfa Romeos are spliced together. It covers some heartwarming ground, but it's all a bit broad and borderline vague. The idea seems to be that Alfa as a company has learned the same lessons we do growing up, and that it all pays off with its new models. The second ad is much better, and is all about Alfa's strengths: driving enjoyment, passion, and other cliched Italian automotive characteristics. It shows a new Giulia Quadrifoglio cruising some gorgeous mountain roads, and the driver talking about being one with the vehicle and loving the experience. The bit about letting something go if you love it was cheesy, but this was a commercial that really showed what Alfa Romeo is all about, and we liked it. Check it out above. Alfa's third Super Bowl ad of the night continues what the second one started. This one focuses on the most powerful Giulia's beauty, and, well, power. It's apparently both breath-taking and breath-giving. Check out the commercial above. Related Video: Image Credit: Alfa Romeo / YouTube Alfa Romeo Super Bowl Commercials Videos super bowl li

B.A.T. Alfa Trinity, some of the world's most famous concept cars, are up for auction

Of the cars that never saw production, there are a handful that nevertheless have had an outsized influence. Among the most famous are the wild Berlinetta Aerodynamica Technica (B.A.T.) concepts commissioned by Alfa Romeo in the mid-1950s. Three B.A.T. Alfas were created by Italy's Bertone design house and were unveiled at succeeding Turin auto shows in 1953, '54, and '55. The cars are now coming up for auction for the first time as a group at RM Sotheby's Contemporary Art Evening Auction in New York on October 28. The first of the trio was B.A.T. 5, which like its successors was built on the Alfa 1900 Sprint production chassis. The goal of the B.A.T. 5 was aerodynamic efficiency, and the car boasted a cD of 0.23. Aiding the cause were covered front wheels, a greenhouse with steeply curved side glass, and twin tail fins. The second concept was B.A.T. 7, from 1954. It has the wildest styling of the trio, with sharply curved tail fins. It also has the lowest drag coefficient, at 0.19. B.A.T. 9, from 1955, was the most production-feasible of the group. It features an Alfa Romeo shield grille at the front and exposed headlights with clear covers. All three are credited to Franco Scaglione, working with Nuccio Bertone. They were seen together for the first time at the 1989 Pebble Beach Concours d'Elegance. They would appear together again at Pebble Beach in 2005 and at Bertone's 80th-anniversary celebration in 1992. The cars were acquired by a single owner sometime after their first Pebble Beach appearance. The ability to acquire all three at once is part of what makes this an extraordinary opportunity. The B.A.T. Alfas are being sold as a single lot and are expected to bring between $14 million and $20 million.

Alfa Romeo should return to Formula One ASAP

Alfa Romeo should absolutely return to Formula One. It would benefit the company, and it would benefit the sport. By extension, it would benefit enthusiasts. Let's break it down: Self-Interest: Alfa is struggling to reboot as a viable modern automaker. Americans love the idea of an Alfa but sometimes associate it with the movie The Graduate, which is nearly 50 years old, and the vague notion of sporty convertibles. It's mythic, but murky. Still, this is a big name in automotive history. If you asked a random person on the street: Do you want to drive an Alfa Romeo? They'd almost certainly say yes. F1 is the pinnacle of motorsport. By competing in the World Championship and even better – winning – Alfa could legitimately claim it's not a museum piece, but a company on the edge of technology. And in this case, history is in Alfa's favor. Its drivers, Giuseppe Farina (shown above in 1950) and Juan Manuel Fangio, won the first two Formula One titles in 1950-51. This is a company that's won at LeMans, Mille Miglia, and Targa Florio. Sure, those are some dusty trophies, but the people who would consider buying an Alfa are connoisseurs. They appreciate the bloodlines. F1 Would Be Better: This doesn't matter to Alfa, but the sport would be more interesting with Alfa on the grid. Can you imagine an Alfa in a pitched fight with a Ferrari (say with Sebastian Vettel as the wheel) at Monza? F1 could use some new storylines and rivalries. Simply having an Alfa Romeo team on the grid would spice things up. Use engines from Ferrari. That makes the most sense, and Ferrari already sells its units to other teams. Some of them might as well go to another Italian outfit that still probably wouldn't have the same resources as the Scuderia. Enzo Ferrari started out at Alfa, by the way. It's A Win-Win For Enthusiasts: Fiat Chrysler CEO Sergio Marchionne has said a lot of curious things lately, but he's spot-on with the notion of Alfa returning to F1. If that happens, it would make Alfa's new models, like the Giulia and 4C, seem sportier. It would remind collectors just how special the old ones are. And it would make Formula One a more compelling sport. Yes, F1 is wildly expensive. But FCA can find money to do Hellcats and hybrid minivans. It should double-down on Alfa's return to F1. Related Video: