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Alfa Romeo unveils Formula One car for new season

MONTMELO, Spain — Alfa Romeo has unveiled the new Formula One car that will be piloted by former champion Kimi Raikkonen this season. Raikkonen, teammate Antonio Giovinazzi and team principle Frederic Vasseur posed with the white-and-burgundy Alfa Romeo C38 in the pit lane of the Barcelona-Catalunya Circuit before preseason testing started on Monday. Alfa Romeo is the rebranded name for the Sauber team this season. Raikkonen joined Alfa Romeo from Ferrari, where he won the Italian team's most recent drivers' title in 2007. The 39-year-old Finn is joined by Giovinazzi, a 25-year-old Italian with two Grand Prix races under his belt. Sauber finished eighth in the constructors' standings last year. More AP auto racing

Watch Alfa Romeo's slightly suggestive lifestyle ad for the 4C

We haven't watched a car ad with this much European panache in quite some time - and let us be clear, we're using the phrase "European panache" in its marketing sense, which is code for "women in lingerie." But it's Alfa Romeo and it's Italy and it's the 4C and what else would we ever have expected? Alfa Romeo USA has posted a two-minute spot talking up the technology and capabilities of the of 4C, with beauty shots of the car augmented by an amorous pantomime between two beautiful people wearing a whisper of clothing and some un-subtle editing; like when the phrase "pure seduction" is matched to the 4C's rear end and... some lovely lady lumps. It's totally safe for work, but that doesn't mean you want it rolling when the boss walks by. And speaking of the above phrase, we're wondering if the coupe's exterior designers signed off on "The inexplicable design of the 4C is pure seduction." Inexplicable? Check it out in the video above.

Alfa Romeo Giulietta facelift to ape Giulia

When a brand launches a big, bad flagship model, it's only natural that it would seek to tweak the styling of its lesser models to more closely resemble the top dog. For Alfa Romeo, that means instilling a bit of Giulia style in the Giulietta hatchback. And that, in turn, means a new, more aggressive fascia. While these shots show the same kind of dopey headlights featured on the current Giulietta, our spies report that they'll be tweaked to reflect the sharper grille and bolder lower bumper. Even if the shape of the headlights is retained, the look inside the housing will likely change. Changes in back are more subtle, although we can expect the taillights and rear bumper to be retouched. Changes should come to the cabin, too, as indicated by the camouflage inside. Again, though, these are likely to be of the mid-cycle refresh variety, so don't European consumers should expect a dramatic transformation over the current car. Check out the full gallery of spy photos at the top of the page, and keep an eye open for the facelifted Giulietta when it debuts next year at Geneva. Related Video: