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The new Alfa Romeo Giulia needs to be a BMW beater

The introduction of the Alfa Romeo Giulia as a BMW challenger is a claim that historically has meant that it will not be as good as a BMW. Mercedes, Audi, Lexus, Infiniti, Cadillac, and a few others have tried to loosen BMW's grip on the sports sedan market with little success. It was BMW that was doing the copying when in the early sixties they looked to Alfa Romeo's sport sedans for inspiration. Alfa Romeo's pre-war racing pedigree was second to none, and series production Alfas were sporting twin cam engines, and fuel injection years before BMW. What the post-war Alfa cars did not offer was reliability and an North American dealer network that knew how to service or sell their products. Consequently in 1995 Alfa abandoned the US market. Now it is the Alfa Giulia taking aim at the BMW 3-series. The Fiat/Chrysler group has a lot of resources (think Ferrari), and the engineering chops to beat BMW at its own game, but it will take a long time to build a reliable dealer network, not to mention the quality issues that have dogged them for decades. Alfa will follow what has become a familiar recipe to challenge the 3-series. With 3 sets of trim available, the most affordable model, the Giulia, and further upscale, Giulia ti, both with a turbocharged 4-banger and 276 HP compares favorably with the BMW 328i and the Audi A4. The 505 HP Giulia flagship is shooting for the M4/3. Good luck with that, Alfa. A delayed introduction hints of troubles to come. Unfortunately for Alfa both the Audi A4 and BMW 3-series have millions of dedicated fans, most of whom do not have to be reminded about their automobile's pedigree. Millennial have never had the chance to aspire for an Alfa, and the older generations that still remember them are only a very small share of the market. Alfa has to avoid joining the automotive graveyard of models that have tried to attain BMW's status. Just to be cruel I will mention the Cadillac Cimarron. If you are too young to remember, it was the cheapest Chevy front wheel drive platform with a Cadillac badge. Panned by both GM management and the automotive press, it was a spectacular flop. I hope that the executives of the Fiat/Chrysler group remember it well. We do not need a Fiat in a stylish suit.

US-spec 2017 Alfa Romeo Giulia details revealed

Maurice the Bowler from The Simpsons said, "Better than the act, better than the memory, is the anticipation!" He wasn't talking about the 2017 Alfa Romeo Giulia Quadrifoglio, but he could have been. Recently delayed another six months by parent company Fiat, we're going to do a whole lot more anticipating since the sedan might not make it here until the actual 2017 calendar year. That's a shame to think about because the top-of-the-Giulia line is a thing of beauty, so we'll enjoy it at the LA Auto Show while we have it. Built on the new Giorgio architecture developed in conjunction with Ferrari, its standard elements are a 2.9-liter, twin-turbo V6 with 505 horsepower and 443 pound-feet of torque. That power number is the largest Alfa Romeo has ever let loose from a production car factory, and that torque is available from 2,500 to 5,000 rpm. The fireworks are sent to the rear wheels through a short throw six-speed manual transmission and carbon fiber driveshaft, and 19-inch wheels can convert those explosions into a 3.8-second run from 0-60 miles per hour and a top speed of 191 mph. The Giulia Quadrifoglio gets its grunt massaged by tech like an active front splitter controlled by two electronic actuators, a carbon fiber rear spoiler, torque-vectoring limited-slip differential, and adaptive damping. Brembo four-pot calipers all around hugging iron rotors come stock, you'll find carbon ceramics on the options list providing six-piston Brembos in front and four-piston Brembos in back. The carbon fiber hood and roof, and extensive aluminum bits like the doors and fenders go easy on the scales and help provide a "near 50/50 weight distribution." Cylinder deactivation will help you go easy on the gas, if not the throttle. After the top-dog Giulia gets here its less powerful minions will follow, all of them motivated by a 276-horsepower, turbocharged 2.0-liter four-cylinder. All-wheel-drives comes after launch, too. Interior options will be lengthy and detailed, with a mix of materials, colors, and stitching. For the hardest of the hardcore, Sparco racing seats can be had for the Quadrifoglio. You can read about all of this and much more in the press release below, here's the number you'll want to know now: "around $70,000," the US MSRP we're now being warned about. Because beauty is not cheap, especially when it's quick.

Alfa Romeo 4C Spider reportedly dead in Europe, only dealer stock remains

It's been hard to get a reliable prognosis concerning Alfa Romeo in general, and especially hard to figure out what's in store for the brand in the United States. Last year the automaker canceled the 4C coupe, last week the brand's future product roadmap appeared to deep-six the anticipated GTV and 8C sports cars in order to focus on more efficient spending in more important segments. In February of this year, Alfa Romeo launched the 4C Spider Italia in a run of just 15 units, the two biggest surprises about that car being the $73,495 price and the fact that it extended the model's run into 2020. We're not yet into 2020, but it looks like the party's over. The French outpost of Motor1 is said to have confirmed with Alfa Romeo that the 4C Spider has ceased production. According to the report, the only 4Cs left across the Atlantic are the ones currently in dealer inventory.  Autoblog asked Alfa Romeo to confirm the news, a spokesman responded by e-mail, "I can't speak for other markets but the US 4C Spider is not cancelled and is still available for order." Introduced in 2015, the 4C Spider still gets on with a turbocharged four-cylinder putting out 237 horsepower and 258 pound-feet of torque. The 4C Spider needs an irrational generosity to love and drive every day, but the last OEM sports car on sale without power steering knows how to thrill when pushed. Our guess is that, overseas, exotic construction and communicative, go-kart handling couldn't make up for a high price relative to the established competition and lack of interior amenities and ultimate refinement. If the European news is true, sales figures lead us to believe it is but a matter of time before the same ax finds its way to the U.S. Alfa Romeo sold 421 4Cs in Europe last year, compared to 238 in the U.S. This year European dealers sold 196 units through the end of September, U.S. dealers moved 127. If we did lose the open-top sports car before 2021, the move would leave the Giulia sedan and Stelvio SUV as Alfa Romeo's entire U.S. lineup until more crossover-type vehicles show in 2021. No matter what happens, perhaps by 2021 Alfa Romeo will know precisely where it needs to go and have a clear plan for getting there, and perhaps it will be able to do so with the platform and financial resources within a merged Fiat-Chrysler-PSA Group entity. Even for fun, full-throated products, it's hard to get on in today's market without full-throated focus, support, and marketing.