1987 Alfa Romeo Spider Quadrifoglio on 2040-cars

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Watch Alfa Romeo's slightly suggestive lifestyle ad for the 4C

We haven't watched a car ad with this much European panache in quite some time - and let us be clear, we're using the phrase "European panache" in its marketing sense, which is code for "women in lingerie." But it's Alfa Romeo and it's Italy and it's the 4C and what else would we ever have expected? Alfa Romeo USA has posted a two-minute spot talking up the technology and capabilities of the of 4C, with beauty shots of the car augmented by an amorous pantomime between two beautiful people wearing a whisper of clothing and some un-subtle editing; like when the phrase "pure seduction" is matched to the 4C's rear end and... some lovely lady lumps. It's totally safe for work, but that doesn't mean you want it rolling when the boss walks by. And speaking of the above phrase, we're wondering if the coupe's exterior designers signed off on "The inexplicable design of the 4C is pure seduction." Inexplicable? Check it out in the video above.

Alfa Romeo celebrates Quadrifoglio's 100th anniversary

This year, Alfa Romeo celebrates the 100th anniversary of the Quadrifoglio becoming part of Alfa Romeo lore. In 1923, team racing driver and eternal second-place finisher Ugo Sivocci painted a four-leaf clover inside a white square on his RL "Corsa" single-seater developed to win the Targa Florio. Sivocci won the race, giving Alfa Romeo its first international victory. A few months later, Sivocci went to Monza to test the P1 for the Grand Prix of Europe. He hadn't painted a four-leaf clover on the #17 P1 he drove, and he died during practice. True, correlation is not causation, but it's hard to find a more superstitious bunch than racing teams drivers. The Italians retired #17 from racing vehicles, and from 1924 every Alfa Romeo featured a Quadrifoglio on the bodywork inside of a triangle instead of a square. The missing point represented the loss of Sivocci. Since then, those green leaves have identified Alfas among the sea of other red Italian single seaters from competitors like Ferrari and Maserati. Of course, sometimes the cars didn't need such help, the lines on models like the TZ and P33 iconic enough to forgo further distinction. The Milanese added Quadrifoglio versions of production cars in the 1960s, but didn't make it part of official production names until the 1980s. Following that, the branding expanded into two clovers, a Quadrifoglio Oro (gold) denoting luxury versions, a Quadrifoglio Verde for sporty variants. Then came even wider use as the single letter "Q" for features like the Q2 locking differential and Q4 all-wheel drive. Centro Stile Alfa Romeo tweaked the logo, the graphic to appear at brand events that will kick off on the official centenary June 25. That's been dubbed "Quadrifoglio Day," host to a "Backstage" conference and parade open to all of Alfa Romeo clubs.    This year is also the 60th anniversary of Alfa Romeo's Autodelta racing division. Equivalent to an AMG or M division for the Italians, predating both German versions, the famous Alfa Romeo racing cars like the 1965 Giulia Sprint GTA and the 1975 33 TT 12 sports car racer emerged from the Autodelta workshops. These celebrations will come first, on March 5, punctuated by a conference at the Alfa Romeo Museum in Arese, Milan. Related video:

Michael Schumacher's son Mick to test with Ferrari and Alfa Romeo in F1

LONDON — Mick Schumacher, son of seven-time world champion Michael Schumacher, will test with Ferrari and Alfa Romeo in Bahrain next week, the Formula One teams announced on Tuesday. The German, who makes his Formula Two debut in Bahrain this weekend with the Prema team, will test Ferrari's F90 car at the Sakhir circuit on April 2 after the grand prix there. The 19-year-old, who won the European F3 title last year and is a member of Ferrari's young driver academy, will also test Alfa Romeo's new car on the Wednesday. "I am really looking forward to what I'm sure will be a great experience," he said. "But for the moment, I am consciously putting all thoughts of the test to one side, because I am also very much looking forward to competing in my first F2 race and would like to focus 100 percent on the weekend to come." Britain's Callum Ilott, who is also in Formula Two this season and is another Ferrari academy member, will make his F1 test debut with Ferrari-powered Alfa in Barcelona in May after the Spanish Grand Prix. Schumacher's father, who has not been seen in public since suffering severe head injuries in a skiing accident in 2013, won five of his record seven Formula One titles with the Italian team between 2000-04 and holds the record of 91 wins. Ferrari principal Mattia Binotto said the team's current driver Charles Leclerc was proof of the worth of the academy as a high level training program for talented youngsters. "Mick, who joined the FDA in January, and Callum, who has been with us since 2017, are definitely drivers on their way up," he said. "I believe that driving the SF90 in an official setting such as the tests in Bahrain and Barcelona can be very useful at this stage in their career." Motorsports Alfa Romeo Ferrari Racing Vehicles F1 michael schumacher