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2024 Alfa Romeo Giulia and 2024 Stelvio will be $1,800 less expensive

A month after Alfa Romeo revealed the 2024 Giulia and Stelvio for our market, both are less expensive than at launch. All Giulia and Stelvio trims bar the Quadrifoglio have had their MSRPs cut by $1,800. The discount appears to be another move by Stellantis brands here to reposition themselves to achieve the kinds of success that has eluded them so far. Cars Direct picked up on the price cuts in Alfa Romeo order guides. When it asked the automaker what gives, an Alfa Romeo spokesperson replied, "The reduction in pricing is a lifecycle direction for Stelvio and Giulia to enhance market competitiveness." Read: We want to give German Three shoppers more reason to give us a better look. The coming model year of the sedan and SUV isn't on the Alfa Romeo site yet. Cars Direct says the entry-level Giulia Sprint will start at $44,075 after the $1,595 destination fee, the Stelvio Sprint will start at $46,370. The sedan hides a turbocharged 2.0-liter four-cylinder engine up front making 280 horsepower and 306 pound-feet of torque, all of that sent to the rear axle. Zero to 60 miles per hour takes 5.5 seconds, fuel economy comes in at 24 miles per gallon in the city, 33 mpg highway, 27 mpg combined, and Alfa provides a four-year/50,000-mile basic warranty. The BMW 330i is also powered by a turbocharged 2.0-liter four-cylinder, this one making 255 hp and 295 lb-ft. The stoplight dash takes 5.6 seconds, fuel economy is rated at 25 city, 34 highway, and 29 combined. Thanks to pruning the price, the 2024 Giulia starts off $720 less expensive than the 2023 330i that opens the bidding at $44,795 after the $995 destination fee. The problem is that once you start comparing like-for-like, it's not clear where you'll end up. For instance, the Giulia comes on 17-inch wheels, the BMW on 18-inch wheels. According to the configurator for the 2023 Giulia, upgrading to 18-inch wheels costs $1,725. The Giulia comes with black leather seats, the only alternate interior option a set of red leather seats for an additional $2,000. The BMW comes with Sensatec seats, but buyers have five choices in leather seat colors, four with contrasting stitching, each of which adds $1,500. Point being, if you upgraded the Alfa Romeo to 18-inch wheels and upgraded the BMW to leather, the sedans are only $495 apart.

Alfa Romeo's Super Bowl commercial is about dreams and reinvention [UPDATE]

Update 2: Alfa Romeo keeps rolling out the Super Bowl ads. The post has been changed to include the third ad and information about it. Update: Alfa Romeo had not one, but two new Super Bowl commercials, and this post has been edited to include the second one. Alfa Romeo's Super Bowl commercial talks about the things we've dreamed of since we were kids, like riding on dragons and flying cars. It also covers the various life lessons many of us learn, including how to be true to oneself. All the while, images of childhood, growing up, and vintage Alfa Romeos are spliced together. It covers some heartwarming ground, but it's all a bit broad and borderline vague. The idea seems to be that Alfa as a company has learned the same lessons we do growing up, and that it all pays off with its new models. The second ad is much better, and is all about Alfa's strengths: driving enjoyment, passion, and other cliched Italian automotive characteristics. It shows a new Giulia Quadrifoglio cruising some gorgeous mountain roads, and the driver talking about being one with the vehicle and loving the experience. The bit about letting something go if you love it was cheesy, but this was a commercial that really showed what Alfa Romeo is all about, and we liked it. Check it out above. Alfa's third Super Bowl ad of the night continues what the second one started. This one focuses on the most powerful Giulia's beauty, and, well, power. It's apparently both breath-taking and breath-giving. Check out the commercial above. Related Video: Image Credit: Alfa Romeo / YouTube Alfa Romeo Super Bowl Commercials Videos super bowl li

2023 Alfa Romeo Tonale aims to be the enthusiast's small SUV

Alfa Romeo's lineup will expand by 50% next year thanks to the 2023 Tonale, its new small SUV engineered to take on the voluminous and still-expanding utility segment beneath the Stelvio and its ilk. This new baby SUV packs a minimum of 256 horsepower and all-wheel drive with an optional, performance-oriented plug-in model available.  It's difficult to talk about the future of the automotive industry without acknowledging the spread of electrification and the rise in vehicular ride heights, and Alfa's checking both boxes with the Tonale. The small SUV will now be the brand's entry-level model. That's right; while you weren't looking, Alfa's lineup shrank to just two vehicles: Giulia and Stelvio. The company will add more electric variants in the coming years, including a BEV before the middle of the decade, so while the Tonale may be the first, it's not going to be the only, and while Alfa is adamant that there's a future for Giulia, we're now nearly a decade removed from the days of Alfa showrooms being populated by little coupes, convertibles, hatchbacks and sedans.  The Tonale shares its underpinnings with just about every other small SUV in the Stellantis portfolio. Its largest cousin sold here in the U.S. is the Jeep Compass. We don't have all the numbers for Tonale just yet, but we suspect the only thing it'll really have in common with Jeep's economical compact will be the length of its wheelbase, which slots it into the same class as the Audi Q3, BMW X1, Mercedes-Benz GLA/GLB and Lexus NX. And there's certainly nothing Compass-like about its exterior, which looks credibly Alfa-like. LED lighting is standard; the fancy wheels on the models shown in these photos are not; you'll need the Veloce trim for those.  Alfa's punching up a bit in the cabin too. A 10.25-inch Uconnect 5 infotainment system is standard (the Stelvio's base screen is just 8.8 inches) and paired to a 12.3-inch digital cluster display skinned to look like a vintage Alfa Romeo instrument panel. The Uconnect system is integrated with Alfa Connected Services to enable over-the-air updates and other personalized functionality. Each Tonale can store five individual driver profiles accessible via a single touch and is compatible with wireless Android Auto and Apple CarPlay. But while Alfa promises the Tonale will feel appropriately luxurious for its price point, this isn't aimed at the crowd that wants a soft, distant experience.