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Alfa Romeo prioritizing vehicle quality and customer satisfaction

Stellantis honcho Carlos Tavares has proved himself adroit at the turnaround. GM had lost money on its European Opel/Vauxhall unit for two decades before Tavares took the helm at Peugeot-Citroen (PSA) and bought GM's European arm. Tavares restored Opel/Vauxhall to profit in a year. Within 18 months of PSA's "merger" with Fiat-Chrysler being official, we're no longer hearing doomsday stories from some of the perpetually troubled marques under the new umbrella. All of the Italians — Alfa Romeo, Abarth, Fiat, Lancia, Maserati — say they're doing well, Alfa Romeo back in the black and planning a range that will be more accessible and more fun to own. Having established Tavares' mastery of the basics, we've yet to find out if he knows how to transform a brand, which is what all of the Italian automakers need. At Alfa Romeo, the North American heads told Automotive News that they're still establishing the foundations of a revolution. In doing so, the brand sounds more like the kind of premium automaker it's been aspiring to be since its return in 2008.  Vincent Noirbent, VP of Brand and Product Planning for Alfa Romeo on this continent, said the automaker's working a 10-year plan to place itself as Stellantis' global premium brand below Maserati's all-out luxury. We don't know how that's going to work with Lancia in Europe, but we don't get Lancia, so that potential clash is out of our jurisdiction. Autonews phrased Noirbent's message as, "Customer satisfaction and vehicle quality are arguably 'more important' to the brand than sales as it works to build momentum in the U.S." He also said it's more important to build a "sound business" built around the strengths of the brand and that doesn't rely on incentives. A Miami dealer described comments from Alfa Romeo North America boss Larry Dominque as wanting to "make the cars right first, make the [ownership] experience better, and build the value of the brand so somebody will pay an extra $100 a month." In an interview from Pebble Beach, Dominique said a luxury service experience and experiential marketing will also be involved. This will include "concierge services, pick-up and drop-off service for test drives," and when visiting a dealer, "it's the kind of thing where not only could you come in to see beautiful cars, but also do Italian cooking lessons and wine tastings." All the work will take time.

2020 Alfa Romeo Giulia Review & Buying Guide | Same dish, better noodles

When it comes to Italian cooking, the noodles matter less than the sauce. Despite the Alfa Romeo Guilia's robust flavor, especially the arrabiata 505-horsepower Quadrifoglio, there was no disputing the fact that the pasta upon which that delightful gravy was slathered came out a bit under-done. It was beautiful and wildly fun to drive, but it also seemed a bit incomplete due to a dated and relatively cheap-feeling cabin. There were also pervasive, widely reported reliability issues. To address the criticisms and improve the pasta, so to speak, the 2020 Alfa Romeo Giulia sees a multitude of updates intended to make it more competitive against its mainly German competitors. These are best noticed in the upgraded switchgear and more modern infotainment features. The driver assistance tech gets a successful upgrade as well. Now, only time will tell regarding the reliability issues, but after some time spent with a 2020 Giulia, we can at least report that it's far closer to the sexy Italian sedan we should have gotten from day one.   What's new for 2020? You’d be hard-pressed to tell the difference from looking at it, but the 2020 Giulia received a lot of upgrades. Alfa upgraded the sedanÂ’s interior materials and added a ton of new technology, including an available Wi-Fi hotspot, over-the-air software updates, and both wireless and USB Type-C device charging capabilities. As an added bonus, the 8.8-inch infotainment screen is now standard and has been upgraded to a touch display, while the driver assistance tech has been upgraded with new systems supplied by Bosch. What's the GiuliaÂ’s interior and in-car technology like? AlfaÂ’s 2020 upgrades focused on improving the GiuliaÂ’s cabin, and itÂ’s much better for it. Materials on the steering wheel, dash and center console were all improved and the control interfaces made less flimsy and toy-like. The overall quality result still doesn't match most competitors, but it's no longer objectionable and the materials generally feel nice to the touch. The design itself stays basically the same, maintaining its attractive and minimalist look. It lacks the Swedish flair of a Volvo S60 or the drama of some of the offerings available from Lexus and Mercedes, but Alfa was sure to pack in just enough Italian flair to keep things interesting. There's even a little Italian tricolore emblem at the base of the shifter.

2020 Alfa Romeo Stelvio Quadrifoglio exhaust is just as good as you hoped

Alfa Romeos, especially the fast ones, are car enthusiast darlings. As such, you likely already know that the 2020 Alfa Romeo Stelvio Quadrifoglio has a Ferrari-derived twin-turbo V6 making 505 horsepower and 443 pound-feet of torque. What you may not know for sure is how it sounds. And if you watch the video above, you'll know positively that it sounds excellent. Most of the video features the Alfa in Dynamic or Race modes, which open up the exhaust and make the shifts faster and aggressive, among other things such as stiffening the suspension. In these modes, the Alfa growls, howls and everything in-between. It's not a flawless performance, as there are times you get a bit of V6 drone, but when its right, its pipes sound amazing Fortunately for anyone with easily agitated neighbors, or buyers who want to take the Alfa on long drives, it quiets right down in its normal and eco modes. It also starts in the normal mode by default, so you won't wake anyone up if you have to drive off late at night or early in the morning. Certainly in the sound department, the Stelvio Quadrifoglio is a well-rounded performer. Related Video: