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On Location at the Alfa Romeo Museum with the new Giulia

The most exciting news from the reveal of the new Alfa Romeo Giulia was undoubtedly the 510-hp Quadrifoglio model that will top the lineup. To play up the brand's Italian-ness, as well as the fabulous sound the twin-turbo engine makes, Alfa had opera singer Andrea Bocelli sing the car out onto the stage. The event took place at Alfa Romeo's old headquarters in Arese just outside Milan. It's also the site of the brand's museum, which has been closed to the public for years and was recently expanded and redone. We got a quick preview ahead of the museum's official public reopening on June 30, 2015. Anyone traveling to the Milan area should definitely check it out, even if those who aren't die-hard Alfisti. Before the Alfa event, I got to spend some time at Expo Milano 2015. Expos like it are held every five years now around the world and are the modern-day equivalent to a world's fair. The theme was "Feeding the Planet, Energy for Life" with the pavilions from various countries showcasing displays on food production, shortages, and future solutions. When you're done watching our On Location video, stick around for an Alfa promo reel that teases the Giulia's insanely delicious noise.

‘Yee haw’ in Italian - Alfa Romeo Giulia is the Car of Texas

You can't underestimate the visceral pull of the new Giulia Quadrifoglio's 505 horsepower wrapped in Alfa Romeo's sweet, seductive sheetmetal. Autoblog said the hottest Giulia "puts some practical meat on the bone for American drivers bored of the usual Audi A4/Mercedes C-Class/ BMW 3 Series suspects." The Quadrifoglio delivers 60 mph in 3.8 seconds and laps the Nurburgring Nordschleife in just 7:32. This makes it - for the moment - the fastest four-passenger production car around the 12.9-mile circuit. Austin's Circuit of the Americas F1 venue isn't Germany's Nordschleife, but that's where the Texas Auto Writers Association gathered for its annual Spring Roundup - some 50 auto writers, broadcasters and bloggers evaluating 40-plus cars and crossovers in 11 categories, with best-of-class wins such as Performance Car of Texas, Family Car of Texas and – ultimately – best of show, the Car of Texas. In a vote as out of the blue as that one back in November, Giulia got the nod. When evaluating a Car of Texas at a track, the Giulia Quadrifoglio is a no-brainer. Beyond its brute power is a linear dynamic behind the wheel, even if the track's official road speed for this event was 60 miles per hour. Competing against it in the Performance Sedan category were the Dodge Charger R/T and SRT Hellcat, along with a Lexus GS F and VW Jetta GLI. Beyond its surfeit of power is the Giulia's raucous personality and – we'll admit – novelty. Many of the younger journalists at COTA had only vague memories of the brand. This was also, regrettably, a relatively weak grouping of performance machinery. The headliners – such as the Mercedes-AMG GT S and Nissan GT-R – were prominent, but cars most likely to be tagged a Car of Texas, such as a Shelby Mustang or hot Camaro, weren't. Ford brought only its Focus RS, and GM execs have deemed regional press events not worthy of their attention. Also, both BMW and Audi were no-shows, although – in defense of the Giulia – the M3 and Mercedes-AMG C63S were whipped by the Alfa in at least one recent hot sedan comparison. In short, Alfa swept a smallish field. But a win's a win, and every win bodes well for Alfa, even in a market where the first car is a truck, and the second car might be a second truck. Related Video: Auto News Alfa Romeo Ownership Luxury Performance Sedan no ribbon

Marchionne on Alfa's US return, Dodge Dart's powertrain weakness and minivan plans

As a reporter covering an auto show, the one opportunity you never want to miss is going to the Sergio Marchionne press briefing.
"This undertaking to bring Alfa back is a one-shot deal... We are not going to do this twice."
There just aren't that many real characters left in the auto industry. Marchionne, who sits atop both Chrysler and Fiat, is not only one of the smartest execs in the business, but also the most frank. Herein, a sample of the quotable always-sweatered executive: