1986 Alfa Romeo Spider Quadrifoglio Convertible 2-door 2.0l on 2040-cars

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Marchionne uses racial epithet to describe what must power future Alfa Romeo models

Sergio Marchionne and his Fiat empire have a lot riding on the US return of the Alfa Romeo brand. The endeavor has been in progress for what feels like a lifetime - certainly for as long as Fiat has had the Chrysler brand under its Italian wing.
It's not surprising that Fiat CEO Marchionne needs a perfect first Alfa to mark a return to America. And here's where things get dicey. Nobody would argue with Marchionne's insistence that Alfa Romeo's be powered by Italian engines - as Marchionne himself is quoted to have said at the 2013 Detroit Auto Show, "There are some things that are well done in Italy."
If not what he said, then, it's how he said it that has eyebrows raised. "I cannot come up with a schlock product, I just won't. I won't put an American engine into that car. With all due respect to my American friends, it needs to be a wop engine." Wait, what's that?

The Alfa Romeo Giulia starts at $38,990, or $73,595 for the Quadrifoglio

Although the 4C has been on sale for more than a year, Alfa Romeo's US comeback tour really starts with the all-new Giulia. The car goes on sale this month and is expected to compete head to head with sport sedan competition from Germany, England, Japan, and America. The automaker released details on Giulia trims and pricing, and it appears to be right in the mix with the competition. The new Alfa Romeo Giulia starts at $38,990 with destination. While that's on the high side of its class, it's still right in the mix. All of the competition falls between the $34,445 BMW 3-Series and the $40,425 Mercedes-Benz C300. Where the Giulia really shines at this price point is performance, with a 2.0-liter turbocharged inline-four engine that generates 280 horsepower and 306 pound-feet of torque. Alfa claims a 5.1 second 0-60 mph time for the base model, which trounces the competition. The big bad Alfa Romeo Giulia Quadrifoglio starts at $73,595 with destination. That's quite a bit more than the BMW M3 and Cadillac ATS-V, but it's right on par with the Mercedes-AMG C63 S Sedan. The four-leaf clover has a 2.9-liter biturbo V6 that turns out 505 horsepower and 443 lb-ft of torque. That's good for a 3.8 second 0-60 mph and a record-setting 7:32 Nurburgring lap time, if you care about such things. The standard Giulia and Giulia Ti ($40,990) are available with FCA's Q4 all-wheel-drive system for an extra $2,000. The Giulia Ti is available with Ti Lusso and Ti Sport packages for $2,250 each. Think of the Ti Sport as the Quadrifoglio light and the Ti Lusso as the comfortable and relaxed model. All versions of the Giulia come equipped with an 8-speed automatic, and Alfa Romeo currently has no plans to offer a stick shift in the US. The Giulia Quadrifoglio goes on sale this month, with the rest of the lineup hitting showrooms next month. If shoppers can look through the vast competition for what on paper is the sportiest of small sport sedans on the market, Alfa may be here to stay. Related Video:

2015 Alfa Romeo 4C First Drive [w/video]

The dissonance between first look and first wheel turn was jarring. Alfa Romeo had chosen a suitably hip venue in which to showcase the coupe that will mark the brand's honest-to-God return to the US market - a graffiti-festooned warehouse housing a boutique furniture company in San Francisco's Mission District. The curvilinear sports car proved a lovely stylistic counterpoint to its concrete and metal backdrop while feeling perfectly synced with the eye-watering square-footage prices of the environs. Where the young, rich, beautiful people gather, the 2015 Alfa Romeo 4C will be a star. And wherever they drive, expect things to get pretty loud. No sooner had I doubled over, dropped into the driver's seat, and fired to life the Alfa's utterly raucous little 1.7-liter engine, did the 'symphony' of the 4C begin. An introductory note of an inevitable chin scrape as I pulled out of the hipster parking lot and into the street was quickly followed by the uncivilized racket of the engine warming up, with only wafer-thin glass to filter the hubbub just behind my head. At a cold idle, the sound isn't unlike what I'd imagine it would be like to live inside of a Volkswagen TDI engine bay. Thankfully, as traffic cleared and The City's streets turned swiftly into undulating coastal roads, the experiential delta between heartthrob looks and project-car manners started to shrink. Unlike the last Alfas to be sold en masse on our shores, this is no beautiful boulevardier. What the 4C is, however, is hot hell's own driver's car. On public backroads, the Alfa is nothing short of a scalpel. Last year, newly minted Infiniti PR maestro (and former Autoblog European editor) Matt Davis had the cheek to call the 4C a "baby 458." That's an awfully powerful endorsement for a $55k featherweight rocking a mid-mounted turbo four, but the setting of the bar so high wasn't without just cause. Despite gaining a few hundred pounds worth of thicker carbon fiber, heavier US-spec airbags, standard AC and audio equipment and the like, the handsome Alfa coupe really does live up to its Italian sports car roots. With respect to the punchy engine, it's that carbon fiber tub that really sets the stage for this coupe to handle and perform so brilliantly. Added weight noted, let us pause for a moment to note that the 4C still tips the scales at an improbable 2,465 pounds.