1984 Alfa Romeo Spider Veloce Convertible 2-door 2.0l on 2040-cars

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Watch Alfa Romeo's slightly suggestive lifestyle ad for the 4C

We haven't watched a car ad with this much European panache in quite some time - and let us be clear, we're using the phrase "European panache" in its marketing sense, which is code for "women in lingerie." But it's Alfa Romeo and it's Italy and it's the 4C and what else would we ever have expected? Alfa Romeo USA has posted a two-minute spot talking up the technology and capabilities of the of 4C, with beauty shots of the car augmented by an amorous pantomime between two beautiful people wearing a whisper of clothing and some un-subtle editing; like when the phrase "pure seduction" is matched to the 4C's rear end and... some lovely lady lumps. It's totally safe for work, but that doesn't mean you want it rolling when the boss walks by. And speaking of the above phrase, we're wondering if the coupe's exterior designers signed off on "The inexplicable design of the 4C is pure seduction." Inexplicable? Check it out in the video above.

Alfa Romeo 4C Spider lives to see 2020 and gets an Italia special edition

Alfa Romeo is launching a limited run of special-edition 4C Spider sports cars for the U.S. Called the 4C Spider Italia, only 15 of these cars will be built. Before you get up in arms about how exclusive and impossible to find this will be, consider Alfa 4C sales numbers. All of seven were sold in January, and 2018 saw 238 cars find owners. So, perhaps the limited numbers aren't that limiting. The 4C Spider Italia is essentially a $5,000 appearance package. It takes the standard 4C Spider (the coupe was discontinued in the U.S. last year) and then covers it in an exclusive blue paint called Misano Blue Metallic. Then, the front air intake and rear diffuser are finished in piano black. You also get a "4C Spider Italia" sticker for the side of the car that looks properly Italian. On the inside, there's an aluminum dashboard insert designating this car as the special edition model, and the center console has a plate with the exact number it is in the 15-car run. And that's it. Our brains most recently associate the "Italia" designation with Ferrari, but this package does nothing to bring it closer to the incredible 458's performance. You'll get the same 237 horsepower and 258 pound-feet of torque from the little turbocharged four-banger. Perhaps the best news out of this special edition car is that it's a 2020 model year. Alfa announced this car and confirmed the 4C Spider will continue at least through 2020. Even with the only option being a dual-clutch automatic transmission, the 4C is one of the most barebones, pure driving experiences you can get in a new car today. Its continued existence is only a good thing for us sports car enthusiasts. With the $5,000 tacked on to the base price, a 4C Spider Italia will run you $73,495, including destination charges. Alfa says orders for the special edition car will open up in the second quarter of 2019. Related video:

Alfa Romeo to offer 4C buyers choice of headlights [w/poll]

Typically an automobile will lose some of its more radical design elements on the road from concept to production, but Alfa Romeo has done things a little differently with the 4C... at least, that is, when it came to its headlights. When the sports car concept first debuted at the 2011 Geneva Motor Show, it had an intriguing, glowing headlight design that seemed more stylish than functional. The headlight design stayed the same when Alfa repainted the concept from matte red to liquid silver for the Frankfurt Motor Show later that year, but when the 4C debuted in production form two years after concept's first showing, its headlights weren't any less strange. If anything, they were even more so, taking on a form that only a fly's optometrist could love. Things took a more conventional (and eye-pleasing) turn earlier this month when Alfa revealed the 4C Spider concept with not only a different roofline but also a new set of headlights. Those units are expected to make their way to production when the 4C Spider is finalized, but word has it that the roadster won't be the only one to get them. According to Autocar, the Italian automaker will offer new buyers of the 4C coupe the option to fit the Spider's headlamps instead of the strange-looking units on the hardtop model. The Spider, meanwhile, will only get the more conventional units. We've reached out to Alfa Romeo for confirmation, and have yet to hear back as we go to publish, but either way, the 4C remains – for the time being – a piece of forbidden fruit that we only wish we could get in the States as Alfa continues to plot its eventual return to the North American market. Featured Gallery Alfa Romeo 4C Spider Design Preview Related Gallery 2014 Alfa Romeo 4C View 60 Photos News Source: Autocar Alfa Romeo Convertible Coupe Performance alfa romeo 4c alfa 4c alfa romeo 4c spider