1984 Alfa Romeo Spider Veloce on 2040-cars

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The new Alfa Romeo Giulia needs to be a BMW beater

The introduction of the Alfa Romeo Giulia as a BMW challenger is a claim that historically has meant that it will not be as good as a BMW. Mercedes, Audi, Lexus, Infiniti, Cadillac, and a few others have tried to loosen BMW's grip on the sports sedan market with little success. It was BMW that was doing the copying when in the early sixties they looked to Alfa Romeo's sport sedans for inspiration. Alfa Romeo's pre-war racing pedigree was second to none, and series production Alfas were sporting twin cam engines, and fuel injection years before BMW. What the post-war Alfa cars did not offer was reliability and an North American dealer network that knew how to service or sell their products. Consequently in 1995 Alfa abandoned the US market. Now it is the Alfa Giulia taking aim at the BMW 3-series. The Fiat/Chrysler group has a lot of resources (think Ferrari), and the engineering chops to beat BMW at its own game, but it will take a long time to build a reliable dealer network, not to mention the quality issues that have dogged them for decades. Alfa will follow what has become a familiar recipe to challenge the 3-series. With 3 sets of trim available, the most affordable model, the Giulia, and further upscale, Giulia ti, both with a turbocharged 4-banger and 276 HP compares favorably with the BMW 328i and the Audi A4. The 505 HP Giulia flagship is shooting for the M4/3. Good luck with that, Alfa. A delayed introduction hints of troubles to come. Unfortunately for Alfa both the Audi A4 and BMW 3-series have millions of dedicated fans, most of whom do not have to be reminded about their automobile's pedigree. Millennial have never had the chance to aspire for an Alfa, and the older generations that still remember them are only a very small share of the market. Alfa has to avoid joining the automotive graveyard of models that have tried to attain BMW's status. Just to be cruel I will mention the Cadillac Cimarron. If you are too young to remember, it was the cheapest Chevy front wheel drive platform with a Cadillac badge. Panned by both GM management and the automotive press, it was a spectacular flop. I hope that the executives of the Fiat/Chrysler group remember it well. We do not need a Fiat in a stylish suit.

Only best-performing US Fiat dealers to get Alfa Romeo franchises

Alfa Romeo has been rumored to return to the US market so many times for so many years, it's hard to keep count. This time, though, Fiat Chrysler CEO Sergio Marchionne promises that it's for real. Alfa is scheduled to reappear in the States this summer with its 4C sports coupe as its introductory model. However, buyers won't be able to pop into just any Fiat showroom and leave with a 4C – it's planning to only sell Alfas at its best-performing dealers, according to The Detroit News. In fact, the first 4Cs sold here won't be sold at Fiat dealers at all. Instead the first shipment of cars in June will go to Maserati dealers, not unlike the handful of Alfa 8C Competizione coupe and convertible models that trickled in starting in 2008. According to Fiat Chrysler spokesperson Rick Deneau, the company is still deciding which Fiat retailers will participate in Alfa's reentry. Many of Fiat's US dealers are apparently not happy with the meritocracy approach. They built Fiat showrooms partially on the promise that Alfa would enter the US market in 2012, then 2013, and now later this year. Even worse for them, the prospects for more mainstream Alfa Romeo models in the US are still questionable. This isn't the first time that we've heard that Fiat plans to keep Alfa Romeo exclusive in the US. Still, Fiat only plans to export about a 1,000 4C sports coupes a year here. If Alfa wants to be a legitimate player in America and be a money-making concern globally, it will need far more sales than that. Featured Gallery 2015 Alfa Romeo 4C: First Drive View 57 Photos News Source: The Detroit NewsImage Credit: Copyright 2014 Matt Davis / AOL Earnings/Financials Marketing/Advertising Alfa Romeo Fiat Maserati Coupe Performance Sergio Marchionne alfa romeo 4c fiat dealers

2015 Alfa Romeo 4C Spider doffs its cap in Detroit

With the debut of the 2015 Alfa Romeo 4C Spider the Italian company's US lineup has officially doubled. Cosmetically, it makes most of its changes up top and out back, starting with its exposure to the sky. The 4C's 236-pound carbon-fiber monocoque was already engineered for open-air duty, so the Spider only needs an aluminum rollbar underneath the CF roll hoop - called a "halo" - as well as some new upper body brackets and a crossbeam in the engine compartment to maintain stiffness. The CF windshield frame is both bolted and glued to the monocoque. When it's time to close the cabin off, a stowable cloth roof or, later after launch, an available carbon-fiber hardtop will do the job. We've already had the chance to affix and remove the former, and it's a simple job that's good for a full 160 mph, unlike some rival's similar toupees that aren't approved for top-speed runs. When we saw spy shots of the 4C Spider on a photo shoot recently, we thought the center-mounted exhaust from the concept car had been retired, but that's not the case. Buyers will have the option of a center-set Akrapovic titanium dual-mode exhaust, with a carbon-fiber body surround. The aural sensations will be boosted further with three air extractors in the new decklid. The cockpit comes standard with cross-stitched leather in either black, red or Tobacco, depending on package. Details include CF vent surrounds, and an Alpine stereo with plenty of media input options (we're hoping it's better than the absolutely terrible head unit we've already experienced in the 4C coupe). Exterior touches will be enhanced by four new wheel designs in silver or dark finish, with four choices of brake caliper. How much performance will you give up to go topless? It doesn't look like much, if any. The 4C Coupe has been run from standstill to 60 miles per hour anywhere from 4.1 seconds to 4.3 seconds. Alfa gives the estimated time for the Spider as 4.1-seconds, to go along with 1.1 g of lateral acceleration, and says the car only weighs 22 pounds more than its fixed-head sibling. It looks like the Spider is out to earn all the attention it's going to get when it launches this summer. You can turn your attentions now to the mega gallery above and the lengthy press release below, and we'll have live shots of it from the Detroit Auto Show shortly.