1982 Alfa Romeo Spider Veloce Convertible 2-door 2.0l on 2040-cars

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Alfa Romeo's Super Bowl commercial is about dreams and reinvention [UPDATE]

Update 2: Alfa Romeo keeps rolling out the Super Bowl ads. The post has been changed to include the third ad and information about it. Update: Alfa Romeo had not one, but two new Super Bowl commercials, and this post has been edited to include the second one. Alfa Romeo's Super Bowl commercial talks about the things we've dreamed of since we were kids, like riding on dragons and flying cars. It also covers the various life lessons many of us learn, including how to be true to oneself. All the while, images of childhood, growing up, and vintage Alfa Romeos are spliced together. It covers some heartwarming ground, but it's all a bit broad and borderline vague. The idea seems to be that Alfa as a company has learned the same lessons we do growing up, and that it all pays off with its new models. The second ad is much better, and is all about Alfa's strengths: driving enjoyment, passion, and other cliched Italian automotive characteristics. It shows a new Giulia Quadrifoglio cruising some gorgeous mountain roads, and the driver talking about being one with the vehicle and loving the experience. The bit about letting something go if you love it was cheesy, but this was a commercial that really showed what Alfa Romeo is all about, and we liked it. Check it out above. Alfa's third Super Bowl ad of the night continues what the second one started. This one focuses on the most powerful Giulia's beauty, and, well, power. It's apparently both breath-taking and breath-giving. Check out the commercial above. Related Video: Image Credit: Alfa Romeo / YouTube Alfa Romeo Super Bowl Commercials Videos super bowl li

Alfa Romeo putting a slicker 'coda tronca' on its compact CUV

Our EV revolution Bingo card did not include spaces for the return of wagons (aero crossovers by a more suitable name) and the doubling down on retro design cues, but that's what we're getting and we like it. Alfa Romeo is clocking in on the retro side, design chief Alejandro Mesonero-Romanos telling Autocar, "Our next-generation cars will bring back the Coda Tronca into a current design language — as a means to boost aerodynamic efficiency and range, of course, but also to give the cars a distinctive, classically Alfa Romeo design character." You might not know that "coda tronca" means "short tail" in Italian, but you know what it looks like. Effectively a Kammback or Kammtail, it's when a vehicle roof descends toward the rear of the vehicle, ending in a vertical flank that looks like someone cut the car short with a large knife. It's been on everything from the Shelby Daytona Coupe and Ferrari 250 GTO to the Honda Insight, Toyota Prius, and Audi A2 and A7. The short tail was also famously on the 1963 Alfa Romeo Turbolare Zagato, shortened to the TZ. This is the design Mesonaro-Romanos refers to, as well as the Sprint Zagato, or SZ, that preceded it. He said, "You will see it on several future models," the first reportedly the compact crossover due on the market next year. This will be Alfa Romeo's version of the recently introduced Jeep Avenger battery-electric crossover for Europe, once believed to be called the Brennero. The design boss crossed that name out, telling Autocar, "The model name is now decided. it will be Italian and it will be beautiful. But more than that, I cannot say for now." We might have better luck predicting specs. Checking the Avenger's details, we'd expect the Stellantis eCMP 2 platform crammed with battery modules under the seats that add up to 54 kWh. The Avenger's e-motor turns the front wheels with 154 horsepower and 184 pound-feet of torque, an all-wheel-drive version is on the way. Range on the WLTP cycle is rated at an estimated 249 miles. As with the Jeep, the Alfa Romeo is expected to get a gas-powered version, maybe with the same 1.2-liter motor going into the Jeep. We're not sure how else the Alfa might distinguish itself from the Jeep, but the Kamm tail could make range for both powertrains a notable differentiator.  Related Video

Four-leaf clovers, hybrid Hondas and the next automotive downturn | Autoblog Podcast #561

On this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor Alex Kierstein and Associate Editor Reese Counts. The group discuss the Alfa Romeo Stelvio Quadrifoglio, the Mercedes-Benz CLS 450 and the Honda Clarity PHEV Alex has been driving in Seattle. They also discuss the future of the auto industry, how customer tastes and needs are changing and what might happen if the world faces another economic downturn. Finally, we spend your money.Autoblog Podcast #561 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Alfa Romeo Stelvio Quadrifoglio Mercedes-Benz CLS 450 Honda Clarity PHEV The next automotive downturn Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: