1982 Alfa Romeo Spider on 2040-cars

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Watch Alfa's 4C storm up Goodwood's hillclimb course quicker than a Corvette

Alfa Romeo's gorgeous 4C remains a car that we in the United States are forced to admire from afar. Thankfully, our petrolheaded brethren in the UK and Europe seem all too happy to flaunt the 4C at most every opportunity. Take this video of the team at Goodwood, running the mid-engined Alfa up the estate's historic hill. Watching the 4C run the course while belting out its adorably angry engine note is plenty entertaining on its own. Of course, it gets better when the Goodwood folks lay down some serious rubber following the car's 61.1-second lap. That number bests the wet time of the Chevrolet Corvette Stingray, by the way. Have a look below for the full video from the team at Goodwood.

Alfa Romeo Classiche program launched to preserve the brand's heritage

Alfa Romeo has taken a significant step to help enthusiasts conserve the cars it has built over the past 112 years. The company launched a program called Alfa Romeo Classiche that provides owners with anything from a certificate of authenticity to a full in-house restoration. One of the program's most basic services is issuing a certificate of origin. This isn't new; Alfa has offered this resource since 2016. Armed with a chassis number, owners can request a document that details a car's date of production and its original configuration inside and out. You'd be surprised at what you can discover: Years ago, I learned that the red 1966 GTV I owned at the time was originally painted gray. The second certificate Alfa Romeo can issue collectors attests to a car's authenticity. Historians working in the company's Heritage department examine a car and inspect a long list of points before deeming it authentic. Cars can be examined at the Officine Classiche in Mirafiori, near Turin in Italy, at the Stellantis & You facilities in Rome and in Palermo, or directly at the owner's house regardless of the country they live in. Finally, the Alfa Romeo Classiche program includes a maintenance and restoration service performed by the same folks who work on the cars in the brand's museum. From changing the rocker panels on a 1959 Giulietta to changing the spark plugs on a 1991 model 164, the in-house team can take on just about any task. Pricing hasn't been announced; it varies depending on the car and the scope of the work required. Alfa Romeo takes its heritage and the Classiche program seriously: Company CEO Jean-Philippe Imparato chairs the certification committee, and the people in charge of certifying a car have access to the vast archives housed in the Alfa Romeo Museum. Related video:

Alfa Romeo prioritizing vehicle quality and customer satisfaction

Stellantis honcho Carlos Tavares has proved himself adroit at the turnaround. GM had lost money on its European Opel/Vauxhall unit for two decades before Tavares took the helm at Peugeot-Citroen (PSA) and bought GM's European arm. Tavares restored Opel/Vauxhall to profit in a year. Within 18 months of PSA's "merger" with Fiat-Chrysler being official, we're no longer hearing doomsday stories from some of the perpetually troubled marques under the new umbrella. All of the Italians — Alfa Romeo, Abarth, Fiat, Lancia, Maserati — say they're doing well, Alfa Romeo back in the black and planning a range that will be more accessible and more fun to own. Having established Tavares' mastery of the basics, we've yet to find out if he knows how to transform a brand, which is what all of the Italian automakers need. At Alfa Romeo, the North American heads told Automotive News that they're still establishing the foundations of a revolution. In doing so, the brand sounds more like the kind of premium automaker it's been aspiring to be since its return in 2008.  Vincent Noirbent, VP of Brand and Product Planning for Alfa Romeo on this continent, said the automaker's working a 10-year plan to place itself as Stellantis' global premium brand below Maserati's all-out luxury. We don't know how that's going to work with Lancia in Europe, but we don't get Lancia, so that potential clash is out of our jurisdiction. Autonews phrased Noirbent's message as, "Customer satisfaction and vehicle quality are arguably 'more important' to the brand than sales as it works to build momentum in the U.S." He also said it's more important to build a "sound business" built around the strengths of the brand and that doesn't rely on incentives. A Miami dealer described comments from Alfa Romeo North America boss Larry Dominque as wanting to "make the cars right first, make the [ownership] experience better, and build the value of the brand so somebody will pay an extra $100 a month." In an interview from Pebble Beach, Dominique said a luxury service experience and experiential marketing will also be involved. This will include "concierge services, pick-up and drop-off service for test drives," and when visiting a dealer, "it's the kind of thing where not only could you come in to see beautiful cars, but also do Italian cooking lessons and wine tastings." All the work will take time.