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Watch Alfa Romeo's slightly suggestive lifestyle ad for the 4C

We haven't watched a car ad with this much European panache in quite some time - and let us be clear, we're using the phrase "European panache" in its marketing sense, which is code for "women in lingerie." But it's Alfa Romeo and it's Italy and it's the 4C and what else would we ever have expected? Alfa Romeo USA has posted a two-minute spot talking up the technology and capabilities of the of 4C, with beauty shots of the car augmented by an amorous pantomime between two beautiful people wearing a whisper of clothing and some un-subtle editing; like when the phrase "pure seduction" is matched to the 4C's rear end and... some lovely lady lumps. It's totally safe for work, but that doesn't mean you want it rolling when the boss walks by. And speaking of the above phrase, we're wondering if the coupe's exterior designers signed off on "The inexplicable design of the 4C is pure seduction." Inexplicable? Check it out in the video above.

Alpine A110 vs Alfa Romeo 4C Review | Two sports cars enter

YORKSHIRE, U.K. – A proven ability to snatch defeat from the jaws of victory is all part of Alfa RomeoÂ’s romantic charm. With bodywork like red satin draped over a carbon fiber tub and the promise of a mid-engined, Italian exotic for Cayman money, the 4C was certainly a bold vehicle to relaunch the brand to the American market. Pebble Beach types could appreciate its inspiration in the gorgeous, minimalist Alfa Romeo coupes of the past. Everyone else could kid themselves it was basically a baby Ferrari, never mind the fact it only had 237 horsepower and a four-cylinder engine. At first blush, the 4C was a riot, and remains so in the Spider form itÂ’s still sold in. And it gets the blood pumping in the way a fling with an exotic Italian should, especially compared with the Germanic 50 shades of gray alternatives. I can remember the thrill at driving one back in 2014, its Italian license plates making it feel all the more exotic. It may only have cost $60,000, but it hogged attention like a Ferrari worth four times that. The fun didnÂ’t last. As seductive as the fundamental formula was and still is, time and more measured eyes ultimately found the 4C to be lacking. The ugly, fat-rimmed steering wheel turned out to be a useful visual metaphor for the feel it delivered, simultaneously under-geared and punishingly heavy, especially at low speeds. At higher ones the kickback was violent enough it needed quarter-turn corrections even traveling in a straight line. And the binary power delivery smothered whatever finesse there might have been in the chassis. Its on-limit handling, on track and in the wet, was spooky. Shocked, I called a friend with an old Exige and asked to drive his car along the same route. That I concluded youÂ’d be better off with a 10-year-old Lotus definitely didnÂ’t win me many friends in Milan. Which begs the question: What does the apparently similar Alpine A110 do differently to have earned such overwhelming praise among the same reviewers here in Europe who damned the 4C? Performance stats are comparable, as is the AlpineÂ’s pricing in markets in which it is sold. Both tap into the nostalgia and heritage of their respective brands, not least in the historic long-distance European road rallies both excelled in.

Alfa Romeo's limited Quadrifoglio Carbon Editions start at $86,470 this fall

Alfa Romeo, which is generally fairly conservative about offering upscale “special” editions of its mainstream cars, is giving its customers in North America an exclusive opportunity to order a limited-edition 2024 Giulia or Stelvio Quadrifoglio Carbon Edition. Limited to 130 units combined (!), the Carbon models are essentially a bit of decoration: on the exterior, thereÂ’s a carbon fiber V scudetto grille, mirror caps, gold calipers and black badging. Interior enhancements include sporty interior design touches, such as exclusive red leather sport seats and carbon fiber interior trim. Paint color options are Vulcano Black, Alfa Red or Rosso Etna. Engine specs are borrowed from the recently updated standard models, featuring a turbocharged 2.9-liter six-cylinder engine with 505 horsepower, routed through an eight-speed automatic transmission and standard adaptive suspension. This suspension technology is designed to read the road and quickly adjust shock valving to deliver greater handling characteristics at speed while maintaining a comfortable ride. The models will begin arriving in Alfa Romeo dealerships this quarter with a manufacturerÂ’s suggested retail price (MSRP) of $86,470 for Giulia sedan and $93,870 for Stelvio SUV, including a destination fee of $1,595. “WeÂ’re excited to offer our North American consumers further customization with the new Alfa Romeo Carbon Edition, which enhances our sporty-Italian style with a unique and head-turning appearance on top of an unrivaled driving experience,” said Larry Dominique, head of Alfa Romeo, North America. “This limited edition elevates the passion of Alfa Romeo with a beautifully crafted design combined with the unsurpassed performance from our legendary Quadrifoglio models.” Related video: 2020 Alfa Romeo #Giulia Quadrifoglio vs. 2013 Dodge #Challenger SRT8 392 #exhaust comparison