1976 Alfa Romeo Spider 5 Speed Fully Restored on 2040-cars

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Alfa Romeo's Super Bowl commercial is about dreams and reinvention [UPDATE]

Update 2: Alfa Romeo keeps rolling out the Super Bowl ads. The post has been changed to include the third ad and information about it. Update: Alfa Romeo had not one, but two new Super Bowl commercials, and this post has been edited to include the second one. Alfa Romeo's Super Bowl commercial talks about the things we've dreamed of since we were kids, like riding on dragons and flying cars. It also covers the various life lessons many of us learn, including how to be true to oneself. All the while, images of childhood, growing up, and vintage Alfa Romeos are spliced together. It covers some heartwarming ground, but it's all a bit broad and borderline vague. The idea seems to be that Alfa as a company has learned the same lessons we do growing up, and that it all pays off with its new models. The second ad is much better, and is all about Alfa's strengths: driving enjoyment, passion, and other cliched Italian automotive characteristics. It shows a new Giulia Quadrifoglio cruising some gorgeous mountain roads, and the driver talking about being one with the vehicle and loving the experience. The bit about letting something go if you love it was cheesy, but this was a commercial that really showed what Alfa Romeo is all about, and we liked it. Check it out above. Alfa's third Super Bowl ad of the night continues what the second one started. This one focuses on the most powerful Giulia's beauty, and, well, power. It's apparently both breath-taking and breath-giving. Check out the commercial above. Related Video: Image Credit: Alfa Romeo / YouTube Alfa Romeo Super Bowl Commercials Videos super bowl li

Alfa Romeo 4C priced at $53,900* in US, gains 342 pounds vs Euro version

We're out in California driving the Alfa Romeo 4C as we write this – which is the good news. The bad news is that we can't offer up any driving impressions of the car for another few days. On the other hand, we can provide a few interesting non-driving-based tidbits from the launch program, with which to further enlighten you about Alfa's upcoming "compact supercar" (that descriptor comes direct from Alfa CEO Harald Wester, for what it's worth). So, for starters, the price. When Matt Davis drove the European-spec 4C in the fall of last year, he guestimated that the starting price for the US would hover around $55,000. As it turns out, that was a pretty good guess. Eventually, the starting bill on a 4C will be $53,900, plus a significant $1,295 for destination, netting out to $55,195 out the door. That price might sound inline with what you'd expect for an Italian quasi-supercar, but it's not likely what you'll actually pay if you buy one. We're told that $62k to $65k will be the sweet spot for 4C sales in the US. What's more, if you simply have to have a 2015 model, you'll have to pony up a healthy $69,695 (that's including destination), for one of just 500 examples of the launch edition that will be sold here this year. In addition to a serialized plaque that will certify your historic purchase, the launch edition cars get the larger optional wheels in a dark-finish, the sport suspension, sport exhaust, and some other bits and bobs. Finally, while we're happy to report that the curb weight of the feather-light 4C will stay below the magical 2,500-pound mark (2,495 lbs., wet), it has still gained some 342 pounds versus the European-spec car. The added weight is down to a beefier carbon-fiber tub and additional US safety equipment. It's also fair to mention that the ultra-light European model was arrived upon thanks to a homologation rule with the EU, that (among other things) will limit 4C sales on the continent to just 1,000 units per year. We'd expect that to evolve as the model stays on sale. Stay tuned for our full review of the car, thick carbon-fiber and all, early next week.

US-spec 2017 Alfa Romeo Giulia details revealed

Maurice the Bowler from The Simpsons said, "Better than the act, better than the memory, is the anticipation!" He wasn't talking about the 2017 Alfa Romeo Giulia Quadrifoglio, but he could have been. Recently delayed another six months by parent company Fiat, we're going to do a whole lot more anticipating since the sedan might not make it here until the actual 2017 calendar year. That's a shame to think about because the top-of-the-Giulia line is a thing of beauty, so we'll enjoy it at the LA Auto Show while we have it. Built on the new Giorgio architecture developed in conjunction with Ferrari, its standard elements are a 2.9-liter, twin-turbo V6 with 505 horsepower and 443 pound-feet of torque. That power number is the largest Alfa Romeo has ever let loose from a production car factory, and that torque is available from 2,500 to 5,000 rpm. The fireworks are sent to the rear wheels through a short throw six-speed manual transmission and carbon fiber driveshaft, and 19-inch wheels can convert those explosions into a 3.8-second run from 0-60 miles per hour and a top speed of 191 mph. The Giulia Quadrifoglio gets its grunt massaged by tech like an active front splitter controlled by two electronic actuators, a carbon fiber rear spoiler, torque-vectoring limited-slip differential, and adaptive damping. Brembo four-pot calipers all around hugging iron rotors come stock, you'll find carbon ceramics on the options list providing six-piston Brembos in front and four-piston Brembos in back. The carbon fiber hood and roof, and extensive aluminum bits like the doors and fenders go easy on the scales and help provide a "near 50/50 weight distribution." Cylinder deactivation will help you go easy on the gas, if not the throttle. After the top-dog Giulia gets here its less powerful minions will follow, all of them motivated by a 276-horsepower, turbocharged 2.0-liter four-cylinder. All-wheel-drives comes after launch, too. Interior options will be lengthy and detailed, with a mix of materials, colors, and stitching. For the hardest of the hardcore, Sparco racing seats can be had for the Quadrifoglio. You can read about all of this and much more in the press release below, here's the number you'll want to know now: "around $70,000," the US MSRP we're now being warned about. Because beauty is not cheap, especially when it's quick.