1969 Alfa 1750 Spider In Verde Pino on 2040-cars

Auto blog

Chrysler appoints new heads of Alfa Romeo and Ram

Chrysler has announced to two key appointments to its senior leadership, both of them taking immediate effect. First up is Reid Bigland, who has been named head of the Alfa Romeo brand for North America. Bigland has served until now as head of the Ram Truck brand, a portfolio he now hands over to Robert Hegbloom, who had served until now as its director.
As a result of the appointments, both Bigland and Hegbloom will take up seats on Chrysler's NAFTA Leadership Team, and Bigland will also join the Fiat Chrysler Group Executive Council - the highest decision-making body in the Fiat Chrysler Automobiles empire.
As per Sergio Marchionne's leadership style, Bigland will continue to serve in two major capacities, maintaining his role as president and CEO of Chrysler Canada. Other senior executives who hold multiple key portfolios include Harald Wester (who serves as the group's Chief Technology Officer and also overseas Alfa Romeo, Maserati and Abarth), Olivier Francois (group Chief Marketing Officer and head of the Fiat brand) and Michael Manley (head of the Asia-Pacific region and the Jeep brand).

Marchionne to make Alfa Romeo a separate company within Fiat

According to a report in Automotive News that quotes "people familiar with the matter," the next big play in Fiat CEO Sergio Marchionne's plan for Alfa Romeo is to break it off from Fiat Group Automobiles and set it up as a separate company within the Fiat empire, giving it the same structure as Ferrari and Maserati. The idea, say the sources, is that a transparent, standalone Alfa Romeo that has to justify its every move could clearly prove its success in the public financial statements it would have to report, finally achieving Marchionne's aim of making Alfa Romeo "a credible business proposition."
That, of course, assumes that Alfa Romeo will make a success of it. The brand hasn't made a profit in any year of Marchionne's decade at the helm; sales last year fell to numbers not seen in almost half a century and its new product offensive might not include the two vehicles currently responsible for 99 percent of its sales. We're told that the brand's six new models will begin arriving in 2016 - a roadster, a midsize sedan and large sedan, a compact SUV and large SUV, and a large coupe.
Marchionne aims to expand Alfa's global appeal in several ways, the first by stressing that they are Italian products that 'belong' to Italy. This is the stance that appears to have put the kibosh on the roadster twinned with the coming Mazda MX-5/Miata. Alfa Romeos will all be made in their home country, and if they take off they'll help bandage Fiat's problem with underused plant capacity, a bugbear that is just as problematic culturally and politically as financially. Top-tier trims would use V6 engines developed by Ferrari, and global access would get a boost by selling Alfa Romeos in Jeep's 1,700 international dealerships.

Alfa Romeo Caimano concept is peak Seventies wedge design

This weekend, the Bremen Classic Motor Show will be opening its doors with a "wedgetastic" theme, highlighted by the Alfa Romeo Caimano concept you see here. Alfa Romeo commissioned Giorgetto Giugiaro and his then-newly established Italdesign firm to cook up the Caimano concept for the 1971 Turin Motor Show. It was based on the Alfasud (also designed by Giugiaro) but shortened the chassis by nearly 8 inches and fitted with entirely different bodywork that made it look like it was from another planet. The canopy greenhouse eliminated the A pillar, with the B and C pillars forming a trapezoidal roll bar at the back, capped by an adjustable spoiler. Inside the cockpit were two recumbent bucket seats, a cylindrical dashboard, and two small openings in the glass canopy for ventilation. Of course it also had pop-up headlights, and it was powered by the 1.2-liter boxer for from the Alfasud, good for all of 68 horsepower. Striking though it may have been at the time, it shouldn't come as a surprise that only one example was ever built, and it remains in the Alfa Romeo museum in Milan. The company is taking it out of the collection, however, and bringing it to Bremen for the show. Alongside it, showgoers can expect to see such other "wedgetastic" creations of yesteryear as the Lancia Stratos, Maserati Khamsin, Lamborghini Countach, Mercedes C111, and the BMW Turbo X1 (which previewed the M1 to follow). Little surprise that most of these wedge designs were penned by either Giugiaro or by Marcello Gandini for Bertone. Along with Lionardo Fioravanti (of Pininfarina fame), they were each born in Italy in 1938 within months of each other, and went on to dominate Italian automotive design over the course of their careers. Related Video: Alfa Romeo at the Bremen Classic Motor Show - The iconic Caimano concept car will be featured in a special exhibition dedicated this year to the revolutionary designs of the 1970s. - The "wedge on wheels" thought up by Italdesign is based on the chassis of the Alfasud, another of Giugiaro's creations, and is a fine example of the extreme design of its time. - The only example of the model belongs to the Alfa Romeo Museum. - The Motor Show will take place from February 5 to 7 in Bremen and will open the classic car season. It will bring together some 650 exhibitors in eight halls covering an area of over 45,000 square metres.