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Alfa Romeo prioritizing vehicle quality and customer satisfaction

Stellantis honcho Carlos Tavares has proved himself adroit at the turnaround. GM had lost money on its European Opel/Vauxhall unit for two decades before Tavares took the helm at Peugeot-Citroen (PSA) and bought GM's European arm. Tavares restored Opel/Vauxhall to profit in a year. Within 18 months of PSA's "merger" with Fiat-Chrysler being official, we're no longer hearing doomsday stories from some of the perpetually troubled marques under the new umbrella. All of the Italians — Alfa Romeo, Abarth, Fiat, Lancia, Maserati — say they're doing well, Alfa Romeo back in the black and planning a range that will be more accessible and more fun to own. Having established Tavares' mastery of the basics, we've yet to find out if he knows how to transform a brand, which is what all of the Italian automakers need. At Alfa Romeo, the North American heads told Automotive News that they're still establishing the foundations of a revolution. In doing so, the brand sounds more like the kind of premium automaker it's been aspiring to be since its return in 2008.  Vincent Noirbent, VP of Brand and Product Planning for Alfa Romeo on this continent, said the automaker's working a 10-year plan to place itself as Stellantis' global premium brand below Maserati's all-out luxury. We don't know how that's going to work with Lancia in Europe, but we don't get Lancia, so that potential clash is out of our jurisdiction. Autonews phrased Noirbent's message as, "Customer satisfaction and vehicle quality are arguably 'more important' to the brand than sales as it works to build momentum in the U.S." He also said it's more important to build a "sound business" built around the strengths of the brand and that doesn't rely on incentives. A Miami dealer described comments from Alfa Romeo North America boss Larry Dominque as wanting to "make the cars right first, make the [ownership] experience better, and build the value of the brand so somebody will pay an extra $100 a month." In an interview from Pebble Beach, Dominique said a luxury service experience and experiential marketing will also be involved. This will include "concierge services, pick-up and drop-off service for test drives," and when visiting a dealer, "it's the kind of thing where not only could you come in to see beautiful cars, but also do Italian cooking lessons and wine tastings." All the work will take time.

Alfa Romeo to launch crossover in 2016

Alfa Romeo has an ambitious product plan in place to revive the marque and bring it back to North America. And according to the latest reports, that includes a new crossover. A dozen years after the reveal of the Kamal concept pictured here, the new, as-yet-unnamed production crossover – referred to internally as Project 949 – will be Alfa's first, arriving hot on the heels of sister-company Maserati's upcoming Levante crossover. The high-riding Alfa will be about the size of the Audi Q5 or BMW X3, and is reportedly being developed on the same rear-drive "Giorgio" platform as the replacement for the discontinued 159 sedan, which is expected to be called Giulia overseas but possibly wear the 6C moniker in North America when it's unveiled on June 24 at the Alfa Romeo museum outside Milan. Both models are expected to be produced at the company's Cassino plant near Rome, and feature a new family of engines including a high-output diesel V6. A larger crossover is set to follow as well. Featured Gallery Alfa Romeo Kamal concept News Source: Automotive News Europe - sub. req.Image Credit: Alfa Romeo Alfa Romeo Crossover alfa romeo giulia

Alfa CEO says 4C can manage more power

With 240 horsepower from a 1.75-liter engine, the Alfa Romeo 4C does a lot with very little. But there's always room for improvement, says the company's CEO. Speaking with Automotive News, Alfa Romeo chief Harald Wester indicated that the historic Italian auto marque could squeeze more out of the 4C's already high-strung engine. "We are only at 134 horsepower per liter," said Wester, "so there is space" for it to produce yet more power. To accommodate the extra muscle, Wester says, the Alfa would also need bigger brakes, but the chassis may already be as stiff as it needs to be. Considering that Mercedes gets 355 horsepower out of the 2.0-liter turbo four in the A45, CLA45 and GLA45 AMG (for a specific output of over 177 hp per liter), Wester may be right, opening the door for a 300hp version with a 0-60 time of around four seconds flat. And his saying so more than subtly suggests the possibility of a more powerful 4C becoming a reality. But then the prospect of shoehorning a bigger engine into the same chassis to make a new Maserati GranSport - another prospect which Wester (also CEO of Maserati) suggested earlier in the 4C's development - never came to pass, largely due to engineering roadblocks. Featured Gallery 2015 Alfa Romeo 4C: First Drive View 57 Photos News Source: Automotive News - sub. req.Image Credit: Copyright 2014 Matt Davis / AOL Alfa Romeo Coupe Performance alfa romeo 4c alfa 4c