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2017 Alfa Romeo Giulia Ti Lusso Drivers' Notes | We've got a crush on Giulia

American car enthusiasts have pined over Alfa Romeos for decades. The automaker stopped importing cars to the U.S. in 1995, with only a brief appearance with the beautiful but exotic 8C Competizione. The 4C followed along a few years later, but it too was a niche product, mainly intended to raise brand awareness than raise sales. That's where the Giulia steps in. As a compact sport sedan, Giulia is Alfa's BMW 3 Series competitor. Sure, the Giulia Quadrifoglio might get all the headlines, but cars like the Giulia Ti Lusso and Sport will be the real volume models. This is an extremely cutthroat segment with high expectations when it comes to both luxury and performance. Alfa has been out of the game for a long time, and the reputation it left wasn't exactly the greatest. Alfa Romeo has a lot riding on this car. Associate Editor Reese Counts: I like this car right from the start. It's a looker. While I prefer colors that pop, the Giulia looks wonderful even in this metallic black paint. The proportions are all perfect, and that iconic grille has rarely looked better. If Alfa does one thing right, its the styling. I felt the same way about the interior. The design is all simple and clean. The seats are particularly nice, with Ferrari-esque ribs down the middle. I'm also a big fan of the wood and leather. Only some cheap feeling plastic bits brought it down. This Giulia has a middling transmission, a good engine and great steering. There's some weird low-speed hesitation from the eight-speed that makes it feel like a dual-clutch. Once you're on it, the shifts are quick and smooth. The Lusso doesn't come with paddle shifters. That's fine. Not every car needs them. Buy the Sport if you want that sort of thing. Power and torque come on quick and effortlessly. It feels every bit as its class-leading (four-cylinder) 280 horsepower and 306 pound-feet for torque would suggest. The 5,500 rpm redline comes in quick and abrupt, making me wish it had a little more room to breathe up top. The steering is wonderful. It's quick and precise but doesn't feel jittery. I'd have to drive the competition back to back, but I think this has the best steering in the class. The wheel feels nice in your hands. Some of the other touch points are a letdown, but Alfa got the driving position and controls just right. Not a , but still a . Good engine, better steering.

On Location at the Alfa Romeo Museum with the new Giulia

The most exciting news from the reveal of the new Alfa Romeo Giulia was undoubtedly the 510-hp Quadrifoglio model that will top the lineup. To play up the brand's Italian-ness, as well as the fabulous sound the twin-turbo engine makes, Alfa had opera singer Andrea Bocelli sing the car out onto the stage. The event took place at Alfa Romeo's old headquarters in Arese just outside Milan. It's also the site of the brand's museum, which has been closed to the public for years and was recently expanded and redone. We got a quick preview ahead of the museum's official public reopening on June 30, 2015. Anyone traveling to the Milan area should definitely check it out, even if those who aren't die-hard Alfisti. Before the Alfa event, I got to spend some time at Expo Milano 2015. Expos like it are held every five years now around the world and are the modern-day equivalent to a world's fair. The theme was "Feeding the Planet, Energy for Life" with the pavilions from various countries showcasing displays on food production, shortages, and future solutions. When you're done watching our On Location video, stick around for an Alfa promo reel that teases the Giulia's insanely delicious noise.

Alfa Romeo brings back the Quadrifoglio Verde

With a history as rich as Alfa's, the brand has a wealth of symbology to draw on. Of course the Alfa Romeo logo itself has its own clout and allure, as do nameplates like Giulietta, Giulia and Spider. But another symbol from the marque's 104-year history is the Quadrifoglio Verde. The green clover leaf has adorned the most hardcore performance Alfas since 1923. The emblem was brought back to distinguish the top versions of the MiTo and Giulietta in 2009, both of which are now headed to the Geneva Motor Show in even more enticing form. The new three-door MiTo QV packs a 1.4-liter turbo four driving 170 horsepower to the front wheels through Alfa's six-speed dual-clutch transmission, giving it a 0-62 time of 7.3 seconds and a 136-mph top speed. The latest five-door Giulietta QV, meanwhile, packs a 1.75-liter turbo four with 240 horsepower – the same engine and six-speed DCT as the 4C, only turned around to drive the front wheels from the front end. It's good for a 6.6-second sprint to 62 and a 150-mph top speed. Both models come with a host of upgrades both inside and out, details of which you can read in the press release below. But one of the most enticing parts is the matte grey finish which Alfa is offering on both models, and which only makes us anticipate the marque's eventual return to the North American market that much more. The 'Quadrifoglio Verde' is back on Giulietta and MiTo - The legendary 'Quadrifoglio Verde' that has identified the top performing cars by Alfa Romeo since 1923 is back on the new versions - Giulietta celebrates its 60th anniversary with a new 'Quadrifoglio Verde' - True expression of Alfa Romeo's DNA, this car marks the debut of the new 240 HP 1750 Turbo Petrol engine with all-aluminium direct injection - State-of-the-art 'Alfa TCT' 6-speed twin dry clutch transmission - It's the same engine/transmission as the Alfa Romeo 4C supercar - Giulietta's flagship model can exceed 240 km/h and accelerate from 0 to 100 km/h in just 6.6 seconds - New intake system highlighting Alfa Romeo's typical full, enveloping engine sound - New steering wheel, new instruments with dedicated graphics and QV logo and new leather and Alcantara seats, wraparound and sporty, with built-in headrest - New matt Magnesio Grey body colour exclusively created for the 'Launch Edition' special series produced in a limited edition of only 500 vehicles.