1967 - Alfa Romeo Other on 2040-cars

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Notes from the 2016 Alfa Romeo Giulia reveal in Milan [w/video]

It's an interesting time for Alfa Romeo. Wednesday marked the brand's 105th birthday, but also a rebirth of sorts. The new Giulia is the first of several new vehicles to come out of the Project Giorgio skunkworks that has been quietly working to reimagine the brand. Fiat Chrysler is banking on these cars to finally turn Alfa around. Before the Giulia was rolled out, Alfa Romeo CEO Harald Wester acknowledged that the brand has had its share of missteps in the past. He then called out today's sporty offerings for having evolved into near-perfect but boring, commoditized cars across the industry. They have no soul, he said, nothing to differentiate one from the next. While I'd argue that each brand in the performance space still has something to differentiate itself from the others, anything that can be done to restore some of the man-machine connection lost to electronics and added weight can only be seen as a good thing. I like what I'm hearing from Alfa so far; below are some notes gleaned from the unveil event that make me think this reawakening might just work. The head of the skunkworks is Philippe Krief, a former Ferrari engineer. This is certainly a good sign for the car's dynamics and powertrain. Krief was quick to note that the Giulia uses "real" torque vectoring, not a brake-based solution like some others use. The rear differential uses a pair of clutches to apportion torque side to side. Alfa claims the car's steering will be the quickest in its segment, which I take to mean the one that currently includes the BMW M3, Mercedes-AMG C63, and Cadillac ATS-V. Immediacy translates to the braking system, as well. Alfa has come up with a new design that combines the stability control and brake servo into one unit; it's said to be simpler than two parts and also improves brake response. I'm pretty sure Krief even called its design beautiful while it flashed briefly onscreen. Quadrifoglio cars get carbon-ceramic brake discs to further improve performance and reduce weight. I didn't get to sit in the car, or even open the door, but I liked what I saw of the interior. The center console is angled to hem the driver in a little, which works well with the canted, sweeping dash. It kind of reminds me of the look in newer Mazdas – clean and simple with a good balance of organic curves and straight edges.

Stellantis ready to kill brands and fix U.S. problems, CEO Tavares says

  MILAN — Stellantis is taking steps to fix weak margins and high inventory at its U.S. operations and will not hesitate to axe underperforming brands in its sprawling portfolio, its chief executive Carlos Tavares said on Thursday. The warning for lossmaking brands is a turnaround for Tavares, who has maintained since Stellantis was created in 2021 from the merger of Italian-American automaker Fiat Chrysler and France's PSA that all of its 14 brands including Maserati, Fiat, Peugeot and Jeep have a future. "If they don't make money, we'll shut them down," Carlos Tavares told reporters after the world's No. 4 automaker delivered worse-than-expected first-half results, sending its shares down as much as 10%. "We cannot afford to have brands that do not make money." The automaker now also considers China's Leapmotor as its 15th brand, after it agreed to a broad cooperation with the group. Stellantis does not release figures for individual brands, except for Maserati which reported an 82 million euro adjusted operating loss in the first half. Some analysts say Maserati could possibly be a target for a sale by Stellantis, while other brands such as Lancia or DS might be at risk of being scrapped given their marginal contribution to the group's overall sales. Stellantis' Milan-listed shares were down as much as 12.5% on Thursday, hitting their lowest since August 2023. That brings the loss for the year so far to 22%, making them the worst performer among the major European automakers. Few automotive brands have been killed off since General Motors ditched the unprofitable Saturn and Pontiac during a U.S. government-led bankruptcy in the global financial crisis in 2008. Tavares is under pressure to revive flagging margins and sales and cut inventory in the United States as Stellantis bets on the launch of 20 new models this year which it hopes will boost profitability. Recent poor results from global carmakers have heightened worries about a weakening outlook for sales across major markets such as the U.S., whilst they also juggle an expensive transition to electric vehicles and growing competition from cheaper Chinese rivals. Japan's Nissan Motor saw first-quarter profit almost completely wiped out on Thursday and slashed its annual outlook, as deep discounting in the United States shredded its margins. Tavares said he would be working through the summer with his U.S. team on how to improve performance and cut inventory.

High school design students sketch out FCA's 'ultimate status vehicle'

Each year since 2013, Fiat Chrysler Automobiles (FCA) hosts a design contest for high school students called Drive for Design intended to educate and encourage automotive career hopefuls. For 2019, FCA prompted 10th, 11th, and 12th graders to imagine the "ultimate status vehicle." The top three choices include two Alfa Romeos and a Maserati. FCA named first, second, and third places in the contest. Maximillian Cooper (lead image) from Design and Architecture Senior High in Miami won first place. Mason Ross (first inline image) from Kennedy Catholic High School in Burien, Wash., took second. Vincent Piaskowski (Maserati image) from Ernest W. Seaholm High School in Birmingham, Mich., placed third. The three winners of the contest will be awarded with numerous valuable prizes. They will get behind-the-scenes tours at the FCA U.S. Product Design studios, as well as mentoring time with some of FCA's designers. They will also get scholarships to attend the Precollege Summer Experience Transportation Design program at the College for Creative Studies. Lastly, they'll have the honor of serving as junior judges at the EyesOn Design Car Show. Although each sketch has a unique look, all three take the same approach: cab-forward, bubble-top supercar coupes with dramatic lines and curves. Piaskowski's shows direct inspiration from a shark, but we wouldn't be surprised if all three students have special places in their hearts for the Pininfarina Maserati Birdcage Concept.