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Alfa Romeo franchises 86 dealers across North America

Alfa Romeo's return to North America has been a long time coming, which has given us plenty of time to wonder: Will the now-merged Fiat-Chrysler let Fiat dealers sell Alfas, or will the shapely Italians be available in Maserati dealers? The answer we've been waiting for? Both. Auburn Hills has just released the list of 86 initial dealers that will be authorized to sell the Alfa Romeo 4C (Autoblog senior editor Seyth Miersma is driving one today in San Francisco, incidentally), setting the groundwork for a larger Alfa Romeo lineup to follow. The list includes 82 dealers across 33 states and four more in Canada. Though the vast majority are expanding upmarket from Fiat studios, a few are branching downmarket from Maserati dealers - not a one of them, in case you were wondering, having expanded from a Ferrari showroom. The highest concentration of dealers will be found in California, Texas and Florida, but while you might have thought Little Italy would be a prime location, there won't be a single dealer in Manhattan. Not in any of the five boroughs, in fact, so if you live in New York, you'll have to trek out to Larchmont in Westchester or Somerville, New Jersey, to place your order. Of course, that's at least the case for now, as Alfa plans to eventually expand to over 300 dealers in North America. In the meantime, you can check out the full list in the press release below to see how close you are to a new Alfa dealer. ALFA ROMEO FRANCHISES AWARDED TO 86 DEALERS IN U.S. AND CANADA - Alfa Romeo dealer network established in U.S. and Canada - Initial pool of 86 dealers drawn from existing FIAT and Maserati brand dealers - Additional Alfa Romeo franchises to be awarded later this year June 10, 2014 , Auburn Hills, Mich. - An initial group of 86 dealers have been awarded Alfa Romeo franchises in the United States and Canada. In the U.S., 82 Alfa Romeo dealers are located in 33 states, with California, Texas, and Florida having the largest concentration of dealerships. There are four Alfa Romeo dealers in Canada in this first group. These 86 dealers will be the first to sell the all-new 2015 Alfa Romeo 4C coupe and limited-edition 4C Launch Edition when the iconic Italian sports car brand returns to the North American market this year. "This group of dealers represents the first phase in the Alfa Romeo dealer network selection process," said Peter Grady, Vice President of Network Development, Chrysler Group LLC.

Alfa Romeo prioritizing vehicle quality and customer satisfaction

Stellantis honcho Carlos Tavares has proved himself adroit at the turnaround. GM had lost money on its European Opel/Vauxhall unit for two decades before Tavares took the helm at Peugeot-Citroen (PSA) and bought GM's European arm. Tavares restored Opel/Vauxhall to profit in a year. Within 18 months of PSA's "merger" with Fiat-Chrysler being official, we're no longer hearing doomsday stories from some of the perpetually troubled marques under the new umbrella. All of the Italians — Alfa Romeo, Abarth, Fiat, Lancia, Maserati — say they're doing well, Alfa Romeo back in the black and planning a range that will be more accessible and more fun to own. Having established Tavares' mastery of the basics, we've yet to find out if he knows how to transform a brand, which is what all of the Italian automakers need. At Alfa Romeo, the North American heads told Automotive News that they're still establishing the foundations of a revolution. In doing so, the brand sounds more like the kind of premium automaker it's been aspiring to be since its return in 2008.  Vincent Noirbent, VP of Brand and Product Planning for Alfa Romeo on this continent, said the automaker's working a 10-year plan to place itself as Stellantis' global premium brand below Maserati's all-out luxury. We don't know how that's going to work with Lancia in Europe, but we don't get Lancia, so that potential clash is out of our jurisdiction. Autonews phrased Noirbent's message as, "Customer satisfaction and vehicle quality are arguably 'more important' to the brand than sales as it works to build momentum in the U.S." He also said it's more important to build a "sound business" built around the strengths of the brand and that doesn't rely on incentives. A Miami dealer described comments from Alfa Romeo North America boss Larry Dominque as wanting to "make the cars right first, make the [ownership] experience better, and build the value of the brand so somebody will pay an extra $100 a month." In an interview from Pebble Beach, Dominique said a luxury service experience and experiential marketing will also be involved. This will include "concierge services, pick-up and drop-off service for test drives," and when visiting a dealer, "it's the kind of thing where not only could you come in to see beautiful cars, but also do Italian cooking lessons and wine tastings." All the work will take time.

Alfa Romeo Stelvio SUV to lead Italians' EV charge in 2026

Stepping up its commitment toward electric mobility, Alfa Romeo’s chief executive CEO Jean-Philippe Imparato says that the second-generation Stelvio SUV will arrive with electric power in 2026 to replace the current model, and be followed a year later with a large EV sedan. As reported by BritainÂ’s Autocar, the Mk2 StelvioÂ’s design wonÂ’t change much, but the underpinnings will adopt the so-called STLA platform, which is part of Alfa ownerÂ’s StellantisÂ’ range announced a couple of years ago. For the 2024 model year, both the Guilia sedan and the Stelvio will continue with gas power before the switch to electric, and will receive one final refresh before then, said senior VP Larry Dominique. The Italians have also added what Dominique called “buzz models”: the Estrema and the Lusso and Competizione editions. On the subject of extended range for the EVs, Imparato mentioned that the Guilia successor would likely offer up to 435 miles on one charge. Given that the upcoming saloon and SUV will share a platform with the Giulia, they will most likely share its fundamental drivetrain offering too. Alfa has also suggested that the 500-plus horsepower Quadrofoglio will eventually evolve into an electric variant of the Guilia, pumping out a possible overachieving 1,000 horsepower. A new plug-in hybrid SUV called Tonale, a bit smaller than the Stelvio, is due shortly at dealers in the U.S. Related video: