1963 Giulia Spider on 2040-cars

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Alfa Romeo to launch eight new products by 2018, increase sales to 400K units

Alfa Romeo will go back to being the brand people admire, according to CEO Harald Wester.
After a few streams of news on the various brands in the Fiat Chrysler family, here's the deluge we've been waiting for - Alfa Romeo. The legendary Italian brand is being pointed towards a renaissance, as shown by the brand's five-year plan.

Fiat gets into the classics game with 'Reloaded by Creators' program

Classic vehicles help modern buyers make new connections to a carmaker's modern offerings. That's why in little more than a month we've seen Jaguar announce a continuation run of the D-Type, Porsche get a show at the Petersen Museum in Los Angeles, Land Rover plan to restore a Series I, and Jay Leno celebrate the 1942 Dodge Carryall. Fiat Chrysler already has a heritage division, but the vintage department takes a new step into its history with the "Reloaded by Creators" service. Said to be inspired by retail programs at museums, Reloaded by Creators will see FCA Heritage source and buy noteworthy classics from the Abarth, Alfa Romeo, Fiat, and Lancia brands, restore them to original spec, then sell them to collectors. When Roberto Giolito, head of FCA Heritage, broke the news at Retromobile in Paris, he also revealed the first five offerings: three "ultimate classics" in the Alfa Spider IV serie (1991), Lancia Fulvia Coupe Montecarlo (1973), Spidereuropa Pininfarina (1981), and two custom cars in the Alfa Romeo SZ (1989) and Lancia Appia Coupe (1959). The ultimate classics represent the last of their kind to be built, not necessarily according to model year, but with respect to design and engineering - no major model changes followed. The Lancia Fulvia Coupe ceased production in 1976; the limited edition 1973 Montecarlo model celebrated the car's victory in the 1972 Montecarlo Rally and still wears the original license plates. The 1981 Spidereuropa Pininfarina comes from the beginning of the end of production; after building the Fiat 124 Sport Spider for US-only sale from 1975 to 1983, Pininfarina resumed manufacture in Europe in 1982 and bestowed the new name. The Alfa Spider went out of production in 1993, the 1991 Series IV example for sale here has been in FCA's collection since it was built, used for technical testing. As for the custom cars, Lancia built a variant of its third-generation Appia as a coachbuilt chassis. Pininfarina bodied the 1959 model for sale here, and Fiat showed it first in Paris. Fiat used the funky, Zagato-designed, thermoplastic-composite-bodied, 1989 Alfa Romeo SZ for testing at the carmaker's Balocco circuit. Only around 1,000 SZ models emerged from the factory during a two-year production run. Each vehicle will come with a certificate of authenticity and be guaranteed by FCA, plus be featured on the FCA Heritage site.

Alfa Romeo limits Giulia and Stelvio Quadrifoglio NRING editions to 110 units

The 505-horsepower Alfa Romeo Stelvio Quadrifoglio and the 505-horsepower Giulia Quadrifoglio are two of the most exclusive, powerful, and attractive four-door vehicles on the market. In the past, they've both set records at Germany's Nurburgring, and Alfa has created limited-edition packages to honor the spirit of the legendary racetrack. The NRING-edition cars will be limited to 110 total examples. If this sounds familiar, it's because the idea is not new. In June of 2018, Alfa Romeo announced NRING packages for Europe, the Middle East, and Asia. At the time, we believed the special-editions would not be coming to America; turns out we were incorrect. The tweaks start with the paint, as the NRING cars are only available in matte Circuito Gray. As its association with motorsport and racing continues, carbon fiber has been applied to the mirror caps, the "V scudetto" front grille, the roof on the Giulia, and the side sills on the Stelvio. Red brake calipers with white scrip hide behind dark 19-inch wheels on the Giulia and 20-inch wheels on the Stelvio. The Stelvio also gets a dual-pane sunroof. Inside, Alfa Romeo added a carbon fiber steering wheel, a carbon fiber shifter bezel, a serial number badge on the passenger dash, and red and black leather with red contrast stitching on the seats. Light-up carbon fiber side sills are applied to the Giulia, and carbon fiber Sparco racing seats are optional on both cars. The NRING cars also come with the convenience package, the driver assistance dynamic package, and the premium alarm system. Unfortunately, there's no mention of the "Welcome Kit" the other markets got, which is a bummer. Who doesn't want racing gloves, a jacket, and a scale model? Alfa Romeo lists the 2019 Giulia Quadrifoglio NRING at $91,485 with destination, which is $15,895 more than the Giulia Quad's $75,590 starting price. The Stelvio NRING is $97,485, also up $15,895 from the $81,590 starting price. Only 55 examples of each car will be built.