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Alfa Romeo's Super Bowl commercial is about dreams and reinvention [UPDATE]

Update 2: Alfa Romeo keeps rolling out the Super Bowl ads. The post has been changed to include the third ad and information about it. Update: Alfa Romeo had not one, but two new Super Bowl commercials, and this post has been edited to include the second one. Alfa Romeo's Super Bowl commercial talks about the things we've dreamed of since we were kids, like riding on dragons and flying cars. It also covers the various life lessons many of us learn, including how to be true to oneself. All the while, images of childhood, growing up, and vintage Alfa Romeos are spliced together. It covers some heartwarming ground, but it's all a bit broad and borderline vague. The idea seems to be that Alfa as a company has learned the same lessons we do growing up, and that it all pays off with its new models. The second ad is much better, and is all about Alfa's strengths: driving enjoyment, passion, and other cliched Italian automotive characteristics. It shows a new Giulia Quadrifoglio cruising some gorgeous mountain roads, and the driver talking about being one with the vehicle and loving the experience. The bit about letting something go if you love it was cheesy, but this was a commercial that really showed what Alfa Romeo is all about, and we liked it. Check it out above. Alfa's third Super Bowl ad of the night continues what the second one started. This one focuses on the most powerful Giulia's beauty, and, well, power. It's apparently both breath-taking and breath-giving. Check out the commercial above. Related Video: Image Credit: Alfa Romeo / YouTube Alfa Romeo Super Bowl Commercials Videos super bowl li

2018 Alfa Romeo Stelvio Quadrifoglio Drivers' Notes Review | Everything you expect

The 2018 Alfa Romeo Stelvio Quadrifoglio is a performance crossover that goes head-to-head with models like the Porsche Macan and Mercedes-AMG GLC 63 S. It takes the Giulia's 2.9-liter twin-turbo V6 and stuffs it into a slightly more practical package. Crossovers are all the rage, and Alfa needs the Stelvio to be a hit if the brand has any hope of success in America. Performance models like this don't come cheap, but you get what you pay for. In addition to the performance parts like a torque-vectoring differential, Brembo brakes and 20-inch wheels with Pirelli summer tires, the Stelvio Quadrifoglio comes standard with features like blind-spot monitoring, a Harman Kardon sound system, a heated steering wheel and heated front seats. Options on this car include $2,200 for the Rosso Competizione paint and $1,500 for a drivers assistance package. Update: CarPlay and Android Auto are standard equipment. The listed price on our tester's window sticker was an error. Editor-in-Chief Greg Migliore: I've been skeptical about the Stelvio. Aside from the famous Scudetto grille, what really makes this an Alfa — a good one, anyway? Eyeing them on the road I've been less than impressed. They look like generic crossovers, which is not the vibe Alfa should be giving off. Enter the Quadrifoglio. The 505-hp twin-turbo V6 makes the Stelvio addicting to drive. The 20-inch wheels with Alfa's signature five-hole design under the flared fenders propel this thing to style leadership. Factor in the four-leaf clover badges, and the Stelvio Quadrifoglio looks and feels special. Driving it is a riot. The interior feels legitimately athletic, too. The big, thin steering wheel with the start button and paddle shifters integrated in front of the driver do create a cockpit-like setting. Add in the leather, red stitching and carbon fiber, and it's a cool place to drive. After an energetic commute to the office, my thinking on the Stelvio had changed. Yes, I like the Quadrifoglio, but I can now see this Italian crossover as a compelling alternative in this segment. Wasn't sure how I felt about the @AlfaRomeoUSA Stelvio. But 505 horses convinced me of its merits. Liking this lab hauler in Quadrifoglio spec. @therealautoblog pic.twitter.com/sSUyOS8iY0 — Greg Migliore (@GregMigliore) November 1, 2018 Associate Editor Reese Counts: What a mixed bag. I really wanted to love the Stelvio.

2020 Alfa Romeo Giulia First Drive | All about the little things

ALBEROBELLO, Italy – Little things can make a big difference. And for the 2020 Alfa Romeo Giulia, it's the little things that have been addressed, those that have been causing reviewers to kvetch and customers to look elsewhere. The cupholders that cause bottles to bang into the HVAC controls. The shifter and knobs made of cheap plastic that wobble about in your hand. The backwoods entertainment system that makes an Audi's look like it's been beamed in from the far-flung future.  The big things? They've been left untouched, almost entirely for the best. The Giulia's exceptional driving credentials have been well-documented with multiple awards and much gushing about divine steering and an astute chassis. For 2020, they're unchanged apart from some imperceptible tweaks to the steering that iron out an occasional low-speed refinement issue. Even when driven on the regrettably non-winding roads of southern Italy's "heel," the Giulia continues to come across as something different and special. That steering is pleasingly quick and full of feeling, friendly to both those who yearn for man-machine connection and those who'd rather not get an upper body workout when parking at Kroger. The Giulia feels light and playful, with a stiff chassis and adeptly tuned suspension. When people talk about sport sedans losing their edge (cough BMW 3 Series), it can still be found in the Giulia. At the same time, the adaptive dampers available in the Ti trim's Performance package impressively sops up nasty bumps, of which there are a great many around Italy's heel (AKA Puglia). Cars with such a sporting "edge" are often given a pass when it comes to ride quality, as a sore back and kidneys bruised by the seat bolsters are considered par for the course. The Giulia needs no such handicap. If there's a meh moment, it's the engine. Much is rightly made about the Quadrifoglio's 2.9-liter turbo V6 derived from Ferrari and possibly divine intervention. By contrast, the standard 2.0-liter turbocharged inline-four doesn't offer much in the way of zest. Oh, its 280 horsepower and 306 pound-feet of torque are class-leading, and its 5.1-second estimated 0-60 time is exceptional. In sound, however, it's just another turbo-four, and most disappointingly, its 5,500-rpm redline is a real buzzkill. It's not exactly diesel-like, but it's close.