2024 Alfa Romeo Giulia Ti on 2040-cars

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The new Alfa Romeo Giulia needs to be a BMW beater

The introduction of the Alfa Romeo Giulia as a BMW challenger is a claim that historically has meant that it will not be as good as a BMW. Mercedes, Audi, Lexus, Infiniti, Cadillac, and a few others have tried to loosen BMW's grip on the sports sedan market with little success. It was BMW that was doing the copying when in the early sixties they looked to Alfa Romeo's sport sedans for inspiration. Alfa Romeo's pre-war racing pedigree was second to none, and series production Alfas were sporting twin cam engines, and fuel injection years before BMW. What the post-war Alfa cars did not offer was reliability and an North American dealer network that knew how to service or sell their products. Consequently in 1995 Alfa abandoned the US market. Now it is the Alfa Giulia taking aim at the BMW 3-series. The Fiat/Chrysler group has a lot of resources (think Ferrari), and the engineering chops to beat BMW at its own game, but it will take a long time to build a reliable dealer network, not to mention the quality issues that have dogged them for decades. Alfa will follow what has become a familiar recipe to challenge the 3-series. With 3 sets of trim available, the most affordable model, the Giulia, and further upscale, Giulia ti, both with a turbocharged 4-banger and 276 HP compares favorably with the BMW 328i and the Audi A4. The 505 HP Giulia flagship is shooting for the M4/3. Good luck with that, Alfa. A delayed introduction hints of troubles to come. Unfortunately for Alfa both the Audi A4 and BMW 3-series have millions of dedicated fans, most of whom do not have to be reminded about their automobile's pedigree. Millennial have never had the chance to aspire for an Alfa, and the older generations that still remember them are only a very small share of the market. Alfa has to avoid joining the automotive graveyard of models that have tried to attain BMW's status. Just to be cruel I will mention the Cadillac Cimarron. If you are too young to remember, it was the cheapest Chevy front wheel drive platform with a Cadillac badge. Panned by both GM management and the automotive press, it was a spectacular flop. I hope that the executives of the Fiat/Chrysler group remember it well. We do not need a Fiat in a stylish suit.

Alfa SUV on pace for 2016 launch

While other parts of FCA's five-year plan are reportedly being shifted around, the timeline for Alfa Romeo is holding firm. The Italian brand is now hard at work on its crossover, which arrives after the Giulia sedan. Everything is on schedule for a mid-2016 debut too, according to Automotive News, and US sales would reportedly come late that year or in early 2017. Codenamed Project 949, Alfa's crossover shares its underpinnings with the Giulia and is sized to take on premium entries in the segment, like the BMW X3, Automotive News reports. The model is the Italian brand's first production CUV. The plan for a crossover has been percolating for years, as evidenced by the 12--year-old Kamal concept (pictured above). The Giulia and CUV are two of the eight new models Alfa wants to launch by 2018. In the five-year plan, Alfa execs also discussed two compacts, another crossover, a second midsize sedan, a fullsize sedan, and a specialty product. While not all of these might come to the US, the brand has set a goal to see a dramatic global sales jump to 400,000 units. "We are taking a very hard look at the sequencing of the products that we are launching to make sure that we get the biggest bang for the buck from the utilization of the architecture in terms of volumes," FCA boss Sergio Marchionne said, according to Automotive News. Related Video:

2019 Alfa Romeo Giulia gets Nero and Carbon editions

It feels like the Giulia was only recently introduced, but for 2019, the Alfa Romeo Giulia will get a number of updates. While the engine range remains unchanged – the base Giulia and the Giulia Ti continue with the 280-horsepower turbo four and the Quadrifoglio's engine remains the twin-turbo V6 with 505 horses – there are new packages and specifications for the 2019 model year. To begin with, the Giulia Ti Sport gets 19-inch wheels with a five-hole design as standard, and the Quadrifoglio gets a 40/20/40 folding rear seat as standard, with a third headrest. Heated rear seats are also available for all trim levels, and leather is standard. There are new paint colors for four-cylinder Giulias, consisting of two different greys. But the new packages are interesting, as there's now a "Shadowline" style Nero Edizione available for all Giulias. This clothes the Giulias with dark accents on the Scudetto grille, mirror caps, headlamp bezels, window trim, exhaust tips and wheels. For some model lines, brake calipers are available in red, black or yellow. In addition to Nero Edizione, another new package is the Carbon. It's only available for the Ti Sport and Quadrifoglio, and on the Ti Sport it lays everything full of carbon fiber from the grille to the side skirts, and adds a leather-wrapped dashboard. For the Quadrifoglio, the Carbon is an exterior package, which gives the car a carbon grille, mirror caps and badge. Related Video: Image Credit: FCA Alfa Romeo Luxury Performance Sedan alfa romeo giulia