2023 Alfa Romeo Giulia Quadrifoglio on 2040-cars

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FCA reportedly joins the crowd skipping this year's Paris Motor Show

It's likely FCA vehicles will not be seen at the Paris Motor Show this year. Automotive News is reporting that Fiats, Alfa Romeos, Jeeps and Abarths will not be a part at the show, based on information circulating in the French media. There's a possibility that Maseratis will be displayed at a special section dedicated to upscale cars, but Maserati too will not have a show stand of its own. Ferrari will have a stand, but as it happens, the supercar maker has been a standalone brand since 2015. Skipping the Paris show follows FCA's decision not to take part in the Frankfurt show last year, and the two shows alternate as the biggest autumnal automotive show in Europe. Volkswagen will also not attend the event, and neither will Ford, Nissan or Infiniti. This has become a problem for car shows worldwide, including Detroit's North American International Auto Show. FCA has not released a formal statement about the matter, but a FCA spokesman, quoted by the French magazine L'Argus, reportedly said that the sales and publicity brought in by the show stand would not justify the costs of attending. The news mirrors Volvo's newly announced plan to not take part at the next Geneva Motor Show, but to arrange "bespoke activities" to introduce its cars instead. Related Video:

Watch Alfa Romeo's slightly suggestive lifestyle ad for the 4C

We haven't watched a car ad with this much European panache in quite some time - and let us be clear, we're using the phrase "European panache" in its marketing sense, which is code for "women in lingerie." But it's Alfa Romeo and it's Italy and it's the 4C and what else would we ever have expected? Alfa Romeo USA has posted a two-minute spot talking up the technology and capabilities of the of 4C, with beauty shots of the car augmented by an amorous pantomime between two beautiful people wearing a whisper of clothing and some un-subtle editing; like when the phrase "pure seduction" is matched to the 4C's rear end and... some lovely lady lumps. It's totally safe for work, but that doesn't mean you want it rolling when the boss walks by. And speaking of the above phrase, we're wondering if the coupe's exterior designers signed off on "The inexplicable design of the 4C is pure seduction." Inexplicable? Check it out in the video above.

Alfa Romeo returns to F1 racing by sponsoring Sauber for 2018

Doesn't it feel good to see the Alfa Romeo emblem proudly displayed on a Formula One car again? It's been 30 years since Alfa Romeo had anything to do with F1 cars, as in the late '80s the manufacturer supplied engines to Ligier and Osella. Alfa Romeo even developed the first modern Formula One V10 engine, but that ended up in a 164 Procar instead of Ligier race cars. After a 30-year hiatus, it was announced in late 2017 that Alfa Romeo's brand would return to F1 racing by sponsoring Sauber. There isn't an Alfa Romeo engine in the 2018 Sauber C37, as it uses a current Ferrari power unit instead and Alfa Romeo's involvement is strictly about FCA's sponsoring the Swiss racing team. The drivers for 2018 are Charles Leclerc and Marcus Ericsson. Jorg Zander, Sauber's technical director, says: "The car philosophy is much different to that of the C36. The aerodynamic concept has changed significantly, and the C37 has several new features in comparison to its predecessor. We are positive that the new concept offers us more opportunities and will help us to make improvements during the course of the season. The 2018 Ferrari engine will also give us a boost in terms of our performance. We hope that we will make progress with the C37 and that we are more competitive compared to 2017." Related Video: Featured Gallery 2018 Alfa Romeo Sauber F1 Image Credit: Sauber F1 Team Motorsports Alfa Romeo Ferrari Racing Vehicles F1 FCA