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Car and Driver shows off awesome 1960s ads

Someone must have recently rediscovered the keys to the archives at Car and Driver, and the access has been put to good use. Following last month's fantastic look at automotive ads from the '50s, there's now a new gallery running from March 1960 through December 1969. This collection provides a great overview of a decade full of iconic cars. If you're a fan of Carroll Shelby, particularly his Mustangs, then there's a lot to love among this group. One ad from July 1965 aimed to sell the GT350, but with an ocean of text and a tiny picture, it probably could've used a once-over by Don Draper's team. By December '65, the copywriters ironed out the problems with a spot proclaiming boldly "Shelby GT350 is 'Son of Cobra.'" The company offered some great accessories, too. For those into European motoring, there's a humorous attempt to sell the Alfa Romeo Giulia as both a racecar and family hauler. Toyota also boasts about the winning record for the 2000GT. Among the best text comes from BMW for lines like: "What's BMW got? The most advanced high-performance engine in any production car, for a cruising speed of 100 mph." Of course, Volkswagen's famous "Lemon" ad for the Beetle also gets its due here. Separately, each of these ads is fascinating, but taken together they tell the story of a great decade of motoring. Go give them all a read at Car and Driver. Related Video: News Source: Car and DriverImage Credit: GM Heritage Center Marketing/Advertising Read This Alfa Romeo BMW Ford Toyota Volkswagen shelby alfa romeo giulia shelby gt350 toyota 2000gt

FCA is setting a five-year strategy: Here's how the last one played out

We're slightly more than four years removed from Sergio Marchionne last five-year plan for FCA, a tell-all where the Italian-American automaker divulged its plans for the 2014 through 2018 model years. It was a grand affair, where Sergio told FCA investors that all was right in Auburn Hills, Alfa Romeo and Maserati were making comebacks, and the fifth-gen Dodge Viper received a mid-cycle refresh. You can read every last one of those past predictions right here. We're on our way to Europe to see Sergio's sequel, coming out Friday straight from FCA's Italian headquarters. (Bloomberg reports a plan to expand Jeep and Ram globally, combine Alfa Romeo and Maserati into a single division for an eventual spinoff, and downsizing Fiat and Chrysler. Also, EVs.) But before we arrive in Italy and find out exactly what Marchionne has planned for 2019 through 2023 as his last act as CEO, let's take a minute to tally up the results of his last term based on the same scoresheet we used in 2014. Now, we're only five months into 2018, so much of this — including vehicles like the Ram HD and Jeep Grand Wagoneer — could still debut this year. For those, we'll mark things TBD. We're not going to draw any conclusions or make any objectionable remarks. We're simply going to let the stats speak for themselves.

Fiat brings raft of special-edition hatchbacks to Geneva

The annual Geneva Motor Show presents a prime opportunity for any automaker – European ones especially – to show off new metal. You'd figure that would include the sprawling Fiat Chrysler Automobiles group, but instead, one of Europe's largest automakers will be presenting a series of special-edition hatchbacks for the European market. Yeah, we're as disappointed as you are. First up is the Fiat division itself, which will be showcasing the Vintage '57 edition of the 500 and the Panda K-Way. The former puts an even more retro spin on the already-retro hatchback, with a two-tone pastel blue-and-white exterior, 16-inch white-and-chrome wheels and a tobacco-leather interior. The latter was designed in collaboration with the famous rainwear label, K-Way, and features mix-and-match exterior color combinations, titanium-finish trim and a specially crafted interior. Alfa Romeo will be celebrating the European debut of the 4C Spider we already saw in Detroit. In terms of new debuts, Alfa also has the elegant Collezione edition of the Giuletta and the MiTo Racer edition with gray and brown trim that looks, at first blush at least, much more subtle than the name would convey. Though no longer a major player in the Fiat portfolio, Lancia is showcasing the 30th Anniversary and Elle editions of the Ypsilon – the car that in its own words, "Italian women love more than any other." Jeep is showing the Renegade with new powertrain options, and Abarth has updated its range of 500-based hot hatches, but for something new and exciting, it looks like we'll be passing right by the Fiat section at the Geneva Palexpo this year. Related Video: Featured Gallery Fiat Group special editions for Geneva 2015 News Source: Fiat Geneva Motor Show Alfa Romeo Fiat Lancia Hatchback 2015 Geneva Motor Show alfa romeo mito fiat panda alfa romeo giulietta lancia ypsilon