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Marchionne to make Alfa Romeo a separate company within Fiat

According to a report in Automotive News that quotes "people familiar with the matter," the next big play in Fiat CEO Sergio Marchionne's plan for Alfa Romeo is to break it off from Fiat Group Automobiles and set it up as a separate company within the Fiat empire, giving it the same structure as Ferrari and Maserati. The idea, say the sources, is that a transparent, standalone Alfa Romeo that has to justify its every move could clearly prove its success in the public financial statements it would have to report, finally achieving Marchionne's aim of making Alfa Romeo "a credible business proposition."
That, of course, assumes that Alfa Romeo will make a success of it. The brand hasn't made a profit in any year of Marchionne's decade at the helm; sales last year fell to numbers not seen in almost half a century and its new product offensive might not include the two vehicles currently responsible for 99 percent of its sales. We're told that the brand's six new models will begin arriving in 2016 - a roadster, a midsize sedan and large sedan, a compact SUV and large SUV, and a large coupe.
Marchionne aims to expand Alfa's global appeal in several ways, the first by stressing that they are Italian products that 'belong' to Italy. This is the stance that appears to have put the kibosh on the roadster twinned with the coming Mazda MX-5/Miata. Alfa Romeos will all be made in their home country, and if they take off they'll help bandage Fiat's problem with underused plant capacity, a bugbear that is just as problematic culturally and politically as financially. Top-tier trims would use V6 engines developed by Ferrari, and global access would get a boost by selling Alfa Romeos in Jeep's 1,700 international dealerships.

Alfa Romeo working on high-performance engines

During the big Fiat Chrysler Automobiles FCA US LLC announcement of its five-year plan earlier this year, the strategy for Alfa Romeo was easily summarized by brand boss Harald Wester: "Go back to the Alfa Romeo that people admired." Easier said than done. With the 4C as one step in that procedure, we might see the next when the company unveils its midsize sedan in June with a trio of new engines with up to 480 horsepower. Anonymous sources at suppliers are already making some big claims about the new mills to Automotive News Europe. The top of the heap is reportedly a 2.9-liter, twin-turbocharged V6 making up to 480 hp, based on the 3.0-liter engine in the Maserati Quattroporte and Ghibli. Below it is a turbocharged 2.0-liter four-cylinder that's claimed to produce between 180 hp and 330 hp for rear- or all-wheel drive applications. Finally, there's potentially a 2.2-liter turbo-diesel four with between 135 hp and 210 hp. Little has been officially announced about the midsize sedan, but it was possibly spied testing recently hidden under the body of a Ghibli. It was rumored to be rear-wheel drive with a size between the BMW 3 Series and 5 Series, and a high-performance GTA version was also speculated. According to ANE, the vehicle won't be called the Giulia and won't hit the market in the US until 2016. In addition to the midsize model's engines, FCA is also reportedly working on an updated version of its 3.0-liter diesel V6 sourced from VM Motori with new 275-hp and 340-hp versions. They are likely slated for Alfa's future large sedan and SUV. News Source: Automotive News Europe - sub. req.Image Credit: Copyright 2014 Drew Phillips / AOL Alfa Romeo Technology Sedan FCA alfa romeo giulia fiat chrysler automobiles

Chrysler appoints new heads of Alfa Romeo and Ram

Chrysler has announced to two key appointments to its senior leadership, both of them taking immediate effect. First up is Reid Bigland, who has been named head of the Alfa Romeo brand for North America. Bigland has served until now as head of the Ram Truck brand, a portfolio he now hands over to Robert Hegbloom, who had served until now as its director.
As a result of the appointments, both Bigland and Hegbloom will take up seats on Chrysler's NAFTA Leadership Team, and Bigland will also join the Fiat Chrysler Group Executive Council - the highest decision-making body in the Fiat Chrysler Automobiles empire.
As per Sergio Marchionne's leadership style, Bigland will continue to serve in two major capacities, maintaining his role as president and CEO of Chrysler Canada. Other senior executives who hold multiple key portfolios include Harald Wester (who serves as the group's Chief Technology Officer and also overseas Alfa Romeo, Maserati and Abarth), Olivier Francois (group Chief Marketing Officer and head of the Fiat brand) and Michael Manley (head of the Asia-Pacific region and the Jeep brand).