2018 Alfa Romeo Giulia on 2040-cars

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Alfa Romeo turns it up to 11 with Harrison guitars and Marshall amps

To American enthusiasts, nothing might say rock n' roll quite like a classic muscle car. But that doesn't preclude the Europeans from trying. Volkswagen has partnered with Fender for its premium audio systems, and now Alfa Romeo is teaming up with some rocking powerhouses as well. The Italian automaker is collaborating with Harrison Custom Guitar Works to create the limited-edition axe you see here. The electric guitar is designed around Alfa's iconic grille and uses automotive materials like aluminum and carbon fiber as well as traditional guitar woods like poplar, maple, ebony and Korina. The cross-bars, pickups, tail piece and bridge are CNC-machined from aluminum billet. Only 11 examples will be made, each taking eight months to construct, and priced at GBP4,000 (about $6,800 at current exchange rates). At the same time Alfa has also created a one-off MiTo concept car together with Marshall Amplification. The hatchback packs a custom Marshall JVM 50-watt amp and a pair of 12-inch 75-watt speakers, but has also been decked out with gold-mesh trim on the grille, head- and taillight surrounds, side mirrors, door handles and lower bumper – just like a Marshall stack – while the interior has been worked over with Marshall treadplates, white piping and gold trim. The shift knob has even been replaced by a Shure SH55 microphone. Though the collaborations look like something straight out of This Is Spinal Tap (with a touch of The Graduate thrown in for good measure), they'll both be showcased at a special screening in London of another rock documentary: Sound City, directed by Foo Fighters frontman (and former Nirvana drummer) Dave Grohl. You can, however, check them out in the pair of image galleries and the press releases below. CRAFTED FOR PERFORMANCE: HARRISON CUSTOM GUITAR WORKS UNVEILS ULTRA-EXCLUSIVE ALFA ROMEO-INSPIRED GUITAR - Harrison Custom Guitar Works create the 'Alfa Romeo' – an ultra-limited edition Alfa Romeo-inspired guitar - The 'Alfa Romeo' integrates traditional craftsmanship with performance materials such as carbon fibre and aluminium - Hand-built to order for GBP4,000 with each guitar taking eight months to create Harrison Custom Guitar Works based in Yorkshire (UK) has created an ultra-exclusive electric guitar inspired by Alfa Romeo's design and heritage. The 'Alfa Romeo', is a completely custom-made design that draws inspiration from the style, materials and technology of the Italian brand's road cars.

Alfa Romeo unveils Formula One car for new season

MONTMELO, Spain — Alfa Romeo has unveiled the new Formula One car that will be piloted by former champion Kimi Raikkonen this season. Raikkonen, teammate Antonio Giovinazzi and team principle Frederic Vasseur posed with the white-and-burgundy Alfa Romeo C38 in the pit lane of the Barcelona-Catalunya Circuit before preseason testing started on Monday. Alfa Romeo is the rebranded name for the Sauber team this season. Raikkonen joined Alfa Romeo from Ferrari, where he won the Italian team's most recent drivers' title in 2007. The 39-year-old Finn is joined by Giovinazzi, a 25-year-old Italian with two Grand Prix races under his belt. Sauber finished eighth in the constructors' standings last year. More AP auto racing

2019 Alfa Romeo Giulia gets Nero and Carbon editions

It feels like the Giulia was only recently introduced, but for 2019, the Alfa Romeo Giulia will get a number of updates. While the engine range remains unchanged – the base Giulia and the Giulia Ti continue with the 280-horsepower turbo four and the Quadrifoglio's engine remains the twin-turbo V6 with 505 horses – there are new packages and specifications for the 2019 model year. To begin with, the Giulia Ti Sport gets 19-inch wheels with a five-hole design as standard, and the Quadrifoglio gets a 40/20/40 folding rear seat as standard, with a third headrest. Heated rear seats are also available for all trim levels, and leather is standard. There are new paint colors for four-cylinder Giulias, consisting of two different greys. But the new packages are interesting, as there's now a "Shadowline" style Nero Edizione available for all Giulias. This clothes the Giulias with dark accents on the Scudetto grille, mirror caps, headlamp bezels, window trim, exhaust tips and wheels. For some model lines, brake calipers are available in red, black or yellow. In addition to Nero Edizione, another new package is the Carbon. It's only available for the Ti Sport and Quadrifoglio, and on the Ti Sport it lays everything full of carbon fiber from the grille to the side skirts, and adds a leather-wrapped dashboard. For the Quadrifoglio, the Carbon is an exterior package, which gives the car a carbon grille, mirror caps and badge. Related Video: Image Credit: FCA Alfa Romeo Luxury Performance Sedan alfa romeo giulia