1965 Alfa Romeo Giulia Spider on 2040-cars

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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

2022 Alfa Romeo GTV leaked image shows high performance coupe

Update: Turns out, the image came from the School of Design Milan and is not a leaked image of the upcoming Alfa GTV. We have since learned the image was of a rendering presented during a class. Alfa Romeo declared it was going to bring back the GTV name with a high-performance hybrid car last summer at its five-year plan conference. We got a teaser then, but now this image has surfaced online, initially appearing on the Italian Club Alfa website. It does indeed have the coupe bodystyle we surmised before. We're getting a grand tourer vibe from the styling right now, especially in knowing Alfa plans on giving the GTV 600 horsepower. The power will most likely come from the 2.9-liter twin-turbo V6 hooked up to some form of hybrid electric system. We've been told to expect all-wheel drive, torque vectoring and a 50/50 weight distribution for the GTV, along with a short electric-only range. Alfa's Giorgio platform was designed with electrification in mind, so this car will certainly ride on those underpinnings. That's great to hear, because the Giulia and Stelvio are both dynamic standouts in their respective classes. This car's looks looks set to take on other luxury grand tourers like the Lexus LC500 and BMW 8 Series. The GTV is set to be joined by a new 8C supercar with even more horsepower in 2022. That vehicle will also be using a hybrid powertrain. Both these cars are still a few years from production, but we may just see a concept or two at auto shows leading up to their eventual reveals.

Alfa Romeo Giulia Spider rightfully fawned over by Petrolicious

Following the Top Gear adage "You can't be a true petrolhead until you've owned an Alfa Romeo," is rather difficult for those of us in North America. Faced with a distinct lack of new cars and an equally disturbing abundance of vintage basketcases, the road to Alfa ownership is a difficult one for residents of the new world. Where there's a will, there's a way, though, and the benefits certainly seem worthwhile, as we see with Casey Annis and his gorgeous 1962 Alfa Romeo Giulia Spider Veloce 1600. Annis is the publisher and editor of Vintage Racecar Magazine, so he knows a thing or six about these classic Alfas. The video discusses his Alfa, which has been upgraded to Veloce specifications, as well as what the Alfa community is like as a whole. Petrolicious has the story on Annis and his Alfa in its latest video. Fans of classic Italians are not going to want to miss this one. News Source: Petrolicious via YouTube Alfa Romeo Convertible Performance Classics Videos petrolicious alfa romeo spider