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Marchionne to make Alfa Romeo a separate company within Fiat

According to a report in Automotive News that quotes "people familiar with the matter," the next big play in Fiat CEO Sergio Marchionne's plan for Alfa Romeo is to break it off from Fiat Group Automobiles and set it up as a separate company within the Fiat empire, giving it the same structure as Ferrari and Maserati. The idea, say the sources, is that a transparent, standalone Alfa Romeo that has to justify its every move could clearly prove its success in the public financial statements it would have to report, finally achieving Marchionne's aim of making Alfa Romeo "a credible business proposition."
That, of course, assumes that Alfa Romeo will make a success of it. The brand hasn't made a profit in any year of Marchionne's decade at the helm; sales last year fell to numbers not seen in almost half a century and its new product offensive might not include the two vehicles currently responsible for 99 percent of its sales. We're told that the brand's six new models will begin arriving in 2016 - a roadster, a midsize sedan and large sedan, a compact SUV and large SUV, and a large coupe.
Marchionne aims to expand Alfa's global appeal in several ways, the first by stressing that they are Italian products that 'belong' to Italy. This is the stance that appears to have put the kibosh on the roadster twinned with the coming Mazda MX-5/Miata. Alfa Romeos will all be made in their home country, and if they take off they'll help bandage Fiat's problem with underused plant capacity, a bugbear that is just as problematic culturally and politically as financially. Top-tier trims would use V6 engines developed by Ferrari, and global access would get a boost by selling Alfa Romeos in Jeep's 1,700 international dealerships.

Alfa Romeo Giulietta facelift to ape Giulia

When a brand launches a big, bad flagship model, it's only natural that it would seek to tweak the styling of its lesser models to more closely resemble the top dog. For Alfa Romeo, that means instilling a bit of Giulia style in the Giulietta hatchback. And that, in turn, means a new, more aggressive fascia. While these shots show the same kind of dopey headlights featured on the current Giulietta, our spies report that they'll be tweaked to reflect the sharper grille and bolder lower bumper. Even if the shape of the headlights is retained, the look inside the housing will likely change. Changes in back are more subtle, although we can expect the taillights and rear bumper to be retouched. Changes should come to the cabin, too, as indicated by the camouflage inside. Again, though, these are likely to be of the mid-cycle refresh variety, so don't European consumers should expect a dramatic transformation over the current car. Check out the full gallery of spy photos at the top of the page, and keep an eye open for the facelifted Giulietta when it debuts next year at Geneva. Related Video:

Fiat Chrysler trademarks Kamal, likely for small Alfa CUV

We have Alfa Romeo news to share, and for once it's not about a product delay. Fiat Chrysler has trademarked the name Kamal and we think it will be used on one of two crossovers planned to follow the (delayed) Stelvio. Fiat Chrysler trademarked the name Kamal last month. Because trademark filings are intentionally vague, there is no specific brand attached to the application, only parent company FCA. The link to Alfa comes from a small CUV concept that used the name way back in 2003. If we had to wager, we'd say this one will be smaller than the midsize, Giulia-based Stelvio and could use a version of the same platform or whatever will underpin the brand's (eventual) small hatchback. It probably won't come in gold like the concept. We hope not, at least. Interestingly, there's no trademark for Stelvio in the US Patent and Trademark Office's database. That name was confirmed by Sergio Marchionne in February, but anyone familiar with recent Alfa news knows things change. And then they get pushed back and change again. About that waiting, though. Alfa's product plans have been made and amended, the gorgeous Giulia has been delayed, and now things seem to be on track. Maybe. If the latest trademark filing is any indication, the brand is at least thinking about what's supposed to come next. Related Video: