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FCA's new Heritage HUB showcases 250 rare Fiats, Lancias and Alfa Romeos

Fiat Chrysler Automobiles (FCA) has opened a new facility near Turin, Italy, dedicated to preserving and celebrating the company's Italian brands, as well as the historic cars each has created. It's bigger than the average Costco, and it houses more than 250 pieces of automotive art, some of which have never been publicly displayed. It's called the FCA Heritage HUB. The HUB building is itself a piece of history. FCA restored the old Officina 81 in Via Plava of the historic Mirafiori industrial district on the south side of Turin. At 161,459 sqare feet (the average Costco is 145,000 sq ft), it's a massive open space that allows for both business and pleasure. In the rafters, photos and text tell the timeline of Mirafiori, but the floor focuses on Fiat, Lancia, Abarth, and Alfa Romeo. Although part of the space is dedicated to the "Reloaded by Creators" vintage restoration sales department, the portion we're interested in is shown in the massive gallery above. FCA says it has more than 250 vehicles on display, and some have never been shown. The "central area," which explores cars from 1908 to 2008, is separated into eight themes, each of which has eight cars. The eight areas include Archistars, Concept and Personalized Cars, Eco and Sustainable, Epic Journeys, Records and Races, Small and Safe, Style Marks, and The Rally Era. Some of the cars featured at the new shop include the Lancia Lambda, the Fiat 500 Topolino A, the Fiat 130 Familiar, the Fiat X1/23, the Fiat Ecobasic, the Fiat Campagnola AR 51, the Fiat 1100 E, the Fiat 124S, the Lancia Delta HF Integral Group A, the Fiat S61, the Lancia Alfa Sport, the Lancia D50, the Lancia Beta Montecarlo Turbo, the Lancia LC2, the Lancia Augusta, the Lancia Ardea, the Fiat ESV 1500 and 2000, the Fiat Barchetta, the Lancia Aurelia B20, the Lancia Fulvia HF 1600, and the Lancia Stratos HF. Check out the gallery and below videos to see the full extent of what the HUB has to offer. Featured Gallery FCA Heritage Hub View 47 Photos News Source: FCA Alfa Romeo Fiat Lancia Automotive History Classics FCA fiat chrysler automobiles

Fiat set to invest $12B on new models, stop Euro losses in 3 years

Naturally, you'd expect a massive automaker like Fiat to have an in-depth plan to exit the current European-market doldrums, and you'd expect that plan to include plenty of new vehicles to attract those precious buyers that still remain despite the financial downturn. And you'd be right, though Fiat does seem to have a few unexpected twists up its corporate sleeve.
Perhaps the biggest shocker is a report that Fiat will completely drop the Punto, a car with mass-market appeal aimed at small-car buyers cross-shopping the popular Volkswagen Polo. Its replacement will be a five-door Fiat 500 aimed at upmarket buyers (sounds awfully similar to the 500L) that will be built in Poland. Lower-end customers will reportedly be served by variants of the Fiat Panda.
Borrowing a page from the BMW, Daimler and Volkswagen playbook, reports Automotive News, Fiat is said to have plans to reignite production at its Italian factories by retooling them to build high-end vehicles from Maserati and Alfa Romeo. These will be marketed as premium products, built by skilled Italian workers (who are paid wages that are 75-percent higher than those building Fiats in Poland), and will be sold around the world.

Alfa Romeo to gun for Jag F-Type with 6C

It has taken Alfa Romeo years of promises to finally, truly return to the US with the 4C sports coupe and its initial 86-dealer network. We already know that the sporty Italian brand has more models on the way in near future, with a midsize sedan, crossovers and more headed our way according to the company's five-year plan. Now, the latest rumor from an unnamed source speaking to Auto Express, claims that Alfa has another, more powerful sports car on the slate to take on an even higher rung of performance vehicles, cars like the Jaguar F-Type. The so-called Alfa Romeo 6C would launch as a coupe with the twin-turbocharged V6 engine from Maserati Ghibli (which makes 404 horsepower in that application) and a convertible would join the lineup later. The Alfa's platform would come directly from the Maserati Alfieri, which is supposed to launch in 2016. In terms of styling, the insider describes the new coupe as closer to the earlier 8C Competizione than the 4C. That suggests a front-engine, rear-wheel drive layout, plenty of gorgeous curves and the brand's long-lived shield grille flanked by LED headlights up front. Auto Express' source claims a 2017 launch date for the new range, and that could fit in Alfa's already-announced product plan. In its five-year forecast, the company said a specialty car would join the ranks from 2016-2018. At the time, we assumed this would be the sibling to the next-gen Mazda MX-5 Miata. However, the Italian end of the project was more recently reported to be in doubt, with thoughts that the codeveloped model may end up wearing a Fiat badge. The 6C could be an interesting alternative if the project comes to fruition. Featured Gallery 2015 Alfa Romeo 4C: First Drive View 43 Photos News Source: Auto ExpressImage Credit: Copyright 2014 Seyth Miersma / AOL Design/Style Rumormill Alfa Romeo Maserati Coupe Performance