Alfa Romeo 1965 Giulia 1600 Super on 2040-cars

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The new Alfa Romeo Giulia needs to be a BMW beater

The introduction of the Alfa Romeo Giulia as a BMW challenger is a claim that historically has meant that it will not be as good as a BMW. Mercedes, Audi, Lexus, Infiniti, Cadillac, and a few others have tried to loosen BMW's grip on the sports sedan market with little success. It was BMW that was doing the copying when in the early sixties they looked to Alfa Romeo's sport sedans for inspiration. Alfa Romeo's pre-war racing pedigree was second to none, and series production Alfas were sporting twin cam engines, and fuel injection years before BMW. What the post-war Alfa cars did not offer was reliability and an North American dealer network that knew how to service or sell their products. Consequently in 1995 Alfa abandoned the US market. Now it is the Alfa Giulia taking aim at the BMW 3-series. The Fiat/Chrysler group has a lot of resources (think Ferrari), and the engineering chops to beat BMW at its own game, but it will take a long time to build a reliable dealer network, not to mention the quality issues that have dogged them for decades. Alfa will follow what has become a familiar recipe to challenge the 3-series. With 3 sets of trim available, the most affordable model, the Giulia, and further upscale, Giulia ti, both with a turbocharged 4-banger and 276 HP compares favorably with the BMW 328i and the Audi A4. The 505 HP Giulia flagship is shooting for the M4/3. Good luck with that, Alfa. A delayed introduction hints of troubles to come. Unfortunately for Alfa both the Audi A4 and BMW 3-series have millions of dedicated fans, most of whom do not have to be reminded about their automobile's pedigree. Millennial have never had the chance to aspire for an Alfa, and the older generations that still remember them are only a very small share of the market. Alfa has to avoid joining the automotive graveyard of models that have tried to attain BMW's status. Just to be cruel I will mention the Cadillac Cimarron. If you are too young to remember, it was the cheapest Chevy front wheel drive platform with a Cadillac badge. Panned by both GM management and the automotive press, it was a spectacular flop. I hope that the executives of the Fiat/Chrysler group remember it well. We do not need a Fiat in a stylish suit.

Alfa Romeo brings back the Quadrifoglio Verde

With a history as rich as Alfa's, the brand has a wealth of symbology to draw on. Of course the Alfa Romeo logo itself has its own clout and allure, as do nameplates like Giulietta, Giulia and Spider. But another symbol from the marque's 104-year history is the Quadrifoglio Verde. The green clover leaf has adorned the most hardcore performance Alfas since 1923. The emblem was brought back to distinguish the top versions of the MiTo and Giulietta in 2009, both of which are now headed to the Geneva Motor Show in even more enticing form. The new three-door MiTo QV packs a 1.4-liter turbo four driving 170 horsepower to the front wheels through Alfa's six-speed dual-clutch transmission, giving it a 0-62 time of 7.3 seconds and a 136-mph top speed. The latest five-door Giulietta QV, meanwhile, packs a 1.75-liter turbo four with 240 horsepower – the same engine and six-speed DCT as the 4C, only turned around to drive the front wheels from the front end. It's good for a 6.6-second sprint to 62 and a 150-mph top speed. Both models come with a host of upgrades both inside and out, details of which you can read in the press release below. But one of the most enticing parts is the matte grey finish which Alfa is offering on both models, and which only makes us anticipate the marque's eventual return to the North American market that much more. The 'Quadrifoglio Verde' is back on Giulietta and MiTo - The legendary 'Quadrifoglio Verde' that has identified the top performing cars by Alfa Romeo since 1923 is back on the new versions - Giulietta celebrates its 60th anniversary with a new 'Quadrifoglio Verde' - True expression of Alfa Romeo's DNA, this car marks the debut of the new 240 HP 1750 Turbo Petrol engine with all-aluminium direct injection - State-of-the-art 'Alfa TCT' 6-speed twin dry clutch transmission - It's the same engine/transmission as the Alfa Romeo 4C supercar - Giulietta's flagship model can exceed 240 km/h and accelerate from 0 to 100 km/h in just 6.6 seconds - New intake system highlighting Alfa Romeo's typical full, enveloping engine sound - New steering wheel, new instruments with dedicated graphics and QV logo and new leather and Alcantara seats, wraparound and sporty, with built-in headrest - New matt Magnesio Grey body colour exclusively created for the 'Launch Edition' special series produced in a limited edition of only 500 vehicles.

Cold start comparison: 2020 Alfa Romeo Giulia Quadrifoglio vs. 2013 Dodge Challenger SRT8

The 2020 Alfa Romeo Giulia Quadrifoglio is a five-seat, compact luxury sport sedan packing 505 horsepower thanks to a 2.9-liter twin-turbocharged V6. My personal 2013 Dodge Challenger SRT8 392 is ... well ... not. It's a full-sized muscle coupe whose iron-block 6.4-liter V8 makes 470 hp in the very traditional way: it's freakin' huge, like everything else about the car.  On paper, these two have nothing in common beyond the fact that they were built by the same multi-national manufacturing entity.  But if paper were the be-all and end-all of automotive rankings, everybody would buy the same car. And we don't, especially as enthusiasts. Whether it's looks or tuning or vague "intangibles" or something as simple as the way a car sounds, we often put a priority on the things that trigger our emotions rather than setting out to simply buy whatever the "best" car is at that particular moment.  So, what do these two have in common? They both sound really, really good. Like looks, sounds are subjective. While a rubric most assuredly exists in the world of marketing (attraction is as much a science as any other human response), we have no way of objectively scoring the beauty of either of these cars, and the same applies to the qualities of the sound waves being emitted through their tail pipes.  But we can measure how loud they are. In fact, there's even an app for that. Dozens, as it turns out. So, I picked one at random that recorded peak loudness levels, and set off to conduct an entirely pointless and only vaguely scientific experiment with the two cars that happened to be in my garage at the same time.  For the test, I opened up a window and cracked the garage door (so as not to inflict carbon monoxide poisoning upon myself in the name of discovery), and then placed my phone on a tripod behind the center of each car's trunk lid. I fired each one up and let the app do the rest. I then placed my GoPro on top of the trunk for each test so that I could review the video afterward for any anomalies.  I started with the Challenger. The 6.4-liter Hemi under the hood of this big coupe is essentially the same lump found under the hood of quite a few Ram pickups, and it has the accessories to prove it. Its starter is loud and distinctive. Almost as loud, it turns out, as the exhaust itself. As its loud pew-pew faded behind the V8's barking cold start, we recorded a peak of 83.7 decibels. In the app's judgment, that's roughly the equivalent of a busy street.