1995 Alfa Romeo 164ls on 2040-cars

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Watch Alfa Romeo's slightly suggestive lifestyle ad for the 4C

We haven't watched a car ad with this much European panache in quite some time - and let us be clear, we're using the phrase "European panache" in its marketing sense, which is code for "women in lingerie." But it's Alfa Romeo and it's Italy and it's the 4C and what else would we ever have expected? Alfa Romeo USA has posted a two-minute spot talking up the technology and capabilities of the of 4C, with beauty shots of the car augmented by an amorous pantomime between two beautiful people wearing a whisper of clothing and some un-subtle editing; like when the phrase "pure seduction" is matched to the 4C's rear end and... some lovely lady lumps. It's totally safe for work, but that doesn't mean you want it rolling when the boss walks by. And speaking of the above phrase, we're wondering if the coupe's exterior designers signed off on "The inexplicable design of the 4C is pure seduction." Inexplicable? Check it out in the video above.

The Effeffe Berlinetta is a brand new 1960s Italian GT

You're looking at a brand new car, not one that has spent 50 years under a tarp in some barn in the Italian countryside. The vintage-looking Berlinetta, dreamed up by the brothers Frigorio, has been in the works for a number of years now. It was initially unveiled at the Concorso d'Eleganza Villa d'Este two years ago, and the official introduction will be held at the Top Marques show in Monaco next week. As it stands, it offers a fascinating glimpse into the way sports cars used to be built, with virtually nothing to let a casual observer know that it's factory fresh. The drivetrain on the two-seater Berlinetta is classic Italian, using a front-mid-mounted Alfa Romeo Twin Cam four-cylinder, which originally dates back to 1971 in design. Naturally, the two-liter unit is coupled to a five-speed manual gearbox, and the two Weber DCOE carburetors finish off the power figures at 180 horsepower at 6,500 rpm. The car follows classic Alfa Romeo lines, but isn't a direct replica, rather a tribute to Italian GT car building half a century ago – the chassis is a handmade tubular spaceframe and the entire Berlinetta will weigh less than 1,760 lbs. There are disc brakes front and rear, and while the front suspension is independent, the rear relies on a solid live axle complete with a Watt's linkage setup. And – of course – it sits on wire wheels with center knock-off lugs. As for the interior, it will all be custom-made and tailored to the buyer's taste, and each car will be unique. The full Matteograssi leather interior includes a matching luggage set, too, and the driver will be holding a wooden Nardi steering wheel. What kind of price would you expect for something like this? The Frigerio brothers have priced their small-series creation at nearly $320,000. That includes some track time to get to grips with one's new 1960s sportscar, and the chassis settings will be fine-tuned to one's personal preferences. There are plans to widen the portfolio with another model, and we're hoping that will be a drop-top Spider made in the same style. Related Video: Featured Gallery Effeffe Berlinetta View 9 Photos Alfa Romeo Automakers Coupe Special and Limited Editions Classics top marques monaco

Sergio Marchionne wants Alfa Romeo back in F1

It's been decades since Alfa Romeo has competed in Formula One. But if Sergio Marchionne gets his way, it could make a comeback soon. Now we know what you might be thinking: Alfa Romeo and Ferrari are both part of the same Fiat Chrysler Automobiles group, so why would Marchionne want two brands competing against each other in such a costly racing series? Because technically speaking, Ferrari is no longer part of FCA, that's why. They share mostly the same owners and are run by the same person (Marchionne), but the Prancing Horse marque recently split off from its former parent company and floated its own shares on the stock market. That makes it a separate entity, and also means that FCA no longer has a direct link to F1. But its chief executive clearly thinks the investment is worthwhile. Marchionne has been known to state grandiose plans, but he's also been known to carry through on many of them. So the next question is, if the plan goes through, just how Alfa Romeo might participate in F1? Some automakers (like Mercedes) field their own teams, others (like Honda) compete as engine suppliers, and still others (like Infiniti) as branding partners. Alfa could go either route, but Marchionne told Italy's La Gazzetta dello Sport that "Alfa Romeo is able to make itself a chassis, and it is able to make engines." Of course, that doesn't mean that it necessarily will. It could outsource a chassis from a constructor like Dallara, which is located near the same Varano circuit that Alfa uses regularly. It could also source an engine from its former sister company: Marchionne floated the possibility of starting a separate engine program in Maranello for Red Bull when it was hunting for a new engine partner, and could ostensibly do the same for Alfa Romeo. "In order to re-establish itself as a sport brand, Alfa Romeo can and must consider the possibility of return to race in Formula 1," said Marchionne. "How? Probably in a collaboration with Ferrari." Alfa Romeo first competed in F1 in the early 1950s, winning the world championship two years running in 1950 with Giuseppe Farina (scion of Pininfarina) and 1951 with Juan Manuel Fangio. It then dropped out, only to resurface as a full constructor team between 1979 and 1985, with limited results. It also supplied engines to an array of teams in the 1960s, '70s, and '80s.