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Alfa Romeo's limited Quadrifoglio Carbon Editions start at $86,470 this fall

Alfa Romeo, which is generally fairly conservative about offering upscale “special” editions of its mainstream cars, is giving its customers in North America an exclusive opportunity to order a limited-edition 2024 Giulia or Stelvio Quadrifoglio Carbon Edition. Limited to 130 units combined (!), the Carbon models are essentially a bit of decoration: on the exterior, thereÂ’s a carbon fiber V scudetto grille, mirror caps, gold calipers and black badging. Interior enhancements include sporty interior design touches, such as exclusive red leather sport seats and carbon fiber interior trim. Paint color options are Vulcano Black, Alfa Red or Rosso Etna. Engine specs are borrowed from the recently updated standard models, featuring a turbocharged 2.9-liter six-cylinder engine with 505 horsepower, routed through an eight-speed automatic transmission and standard adaptive suspension. This suspension technology is designed to read the road and quickly adjust shock valving to deliver greater handling characteristics at speed while maintaining a comfortable ride. The models will begin arriving in Alfa Romeo dealerships this quarter with a manufacturerÂ’s suggested retail price (MSRP) of $86,470 for Giulia sedan and $93,870 for Stelvio SUV, including a destination fee of $1,595. “WeÂ’re excited to offer our North American consumers further customization with the new Alfa Romeo Carbon Edition, which enhances our sporty-Italian style with a unique and head-turning appearance on top of an unrivaled driving experience,” said Larry Dominique, head of Alfa Romeo, North America. “This limited edition elevates the passion of Alfa Romeo with a beautifully crafted design combined with the unsurpassed performance from our legendary Quadrifoglio models.” Related video: 2020 Alfa Romeo #Giulia Quadrifoglio vs. 2013 Dodge #Challenger SRT8 392 #exhaust comparison

Alfa Romeo 4C priced at $53,900* in US, gains 342 pounds vs Euro version

We're out in California driving the Alfa Romeo 4C as we write this – which is the good news. The bad news is that we can't offer up any driving impressions of the car for another few days. On the other hand, we can provide a few interesting non-driving-based tidbits from the launch program, with which to further enlighten you about Alfa's upcoming "compact supercar" (that descriptor comes direct from Alfa CEO Harald Wester, for what it's worth). So, for starters, the price. When Matt Davis drove the European-spec 4C in the fall of last year, he guestimated that the starting price for the US would hover around $55,000. As it turns out, that was a pretty good guess. Eventually, the starting bill on a 4C will be $53,900, plus a significant $1,295 for destination, netting out to $55,195 out the door. That price might sound inline with what you'd expect for an Italian quasi-supercar, but it's not likely what you'll actually pay if you buy one. We're told that $62k to $65k will be the sweet spot for 4C sales in the US. What's more, if you simply have to have a 2015 model, you'll have to pony up a healthy $69,695 (that's including destination), for one of just 500 examples of the launch edition that will be sold here this year. In addition to a serialized plaque that will certify your historic purchase, the launch edition cars get the larger optional wheels in a dark-finish, the sport suspension, sport exhaust, and some other bits and bobs. Finally, while we're happy to report that the curb weight of the feather-light 4C will stay below the magical 2,500-pound mark (2,495 lbs., wet), it has still gained some 342 pounds versus the European-spec car. The added weight is down to a beefier carbon-fiber tub and additional US safety equipment. It's also fair to mention that the ultra-light European model was arrived upon thanks to a homologation rule with the EU, that (among other things) will limit 4C sales on the continent to just 1,000 units per year. We'd expect that to evolve as the model stays on sale. Stay tuned for our full review of the car, thick carbon-fiber and all, early next week.

Alfa Romeo's Super Bowl commercial is about dreams and reinvention [UPDATE]

Update 2: Alfa Romeo keeps rolling out the Super Bowl ads. The post has been changed to include the third ad and information about it. Update: Alfa Romeo had not one, but two new Super Bowl commercials, and this post has been edited to include the second one. Alfa Romeo's Super Bowl commercial talks about the things we've dreamed of since we were kids, like riding on dragons and flying cars. It also covers the various life lessons many of us learn, including how to be true to oneself. All the while, images of childhood, growing up, and vintage Alfa Romeos are spliced together. It covers some heartwarming ground, but it's all a bit broad and borderline vague. The idea seems to be that Alfa as a company has learned the same lessons we do growing up, and that it all pays off with its new models. The second ad is much better, and is all about Alfa's strengths: driving enjoyment, passion, and other cliched Italian automotive characteristics. It shows a new Giulia Quadrifoglio cruising some gorgeous mountain roads, and the driver talking about being one with the vehicle and loving the experience. The bit about letting something go if you love it was cheesy, but this was a commercial that really showed what Alfa Romeo is all about, and we liked it. Check it out above. Alfa's third Super Bowl ad of the night continues what the second one started. This one focuses on the most powerful Giulia's beauty, and, well, power. It's apparently both breath-taking and breath-giving. Check out the commercial above. Related Video: Image Credit: Alfa Romeo / YouTube Alfa Romeo Super Bowl Commercials Videos super bowl li