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The new Alfa Romeo Giulia needs to be a BMW beater

The introduction of the Alfa Romeo Giulia as a BMW challenger is a claim that historically has meant that it will not be as good as a BMW. Mercedes, Audi, Lexus, Infiniti, Cadillac, and a few others have tried to loosen BMW's grip on the sports sedan market with little success. It was BMW that was doing the copying when in the early sixties they looked to Alfa Romeo's sport sedans for inspiration. Alfa Romeo's pre-war racing pedigree was second to none, and series production Alfas were sporting twin cam engines, and fuel injection years before BMW. What the post-war Alfa cars did not offer was reliability and an North American dealer network that knew how to service or sell their products. Consequently in 1995 Alfa abandoned the US market. Now it is the Alfa Giulia taking aim at the BMW 3-series. The Fiat/Chrysler group has a lot of resources (think Ferrari), and the engineering chops to beat BMW at its own game, but it will take a long time to build a reliable dealer network, not to mention the quality issues that have dogged them for decades. Alfa will follow what has become a familiar recipe to challenge the 3-series. With 3 sets of trim available, the most affordable model, the Giulia, and further upscale, Giulia ti, both with a turbocharged 4-banger and 276 HP compares favorably with the BMW 328i and the Audi A4. The 505 HP Giulia flagship is shooting for the M4/3. Good luck with that, Alfa. A delayed introduction hints of troubles to come. Unfortunately for Alfa both the Audi A4 and BMW 3-series have millions of dedicated fans, most of whom do not have to be reminded about their automobile's pedigree. Millennial have never had the chance to aspire for an Alfa, and the older generations that still remember them are only a very small share of the market. Alfa has to avoid joining the automotive graveyard of models that have tried to attain BMW's status. Just to be cruel I will mention the Cadillac Cimarron. If you are too young to remember, it was the cheapest Chevy front wheel drive platform with a Cadillac badge. Panned by both GM management and the automotive press, it was a spectacular flop. I hope that the executives of the Fiat/Chrysler group remember it well. We do not need a Fiat in a stylish suit.

Alfa SUV on pace for 2016 launch

While other parts of FCA's five-year plan are reportedly being shifted around, the timeline for Alfa Romeo is holding firm. The Italian brand is now hard at work on its crossover, which arrives after the Giulia sedan. Everything is on schedule for a mid-2016 debut too, according to Automotive News, and US sales would reportedly come late that year or in early 2017. Codenamed Project 949, Alfa's crossover shares its underpinnings with the Giulia and is sized to take on premium entries in the segment, like the BMW X3, Automotive News reports. The model is the Italian brand's first production CUV. The plan for a crossover has been percolating for years, as evidenced by the 12--year-old Kamal concept (pictured above). The Giulia and CUV are two of the eight new models Alfa wants to launch by 2018. In the five-year plan, Alfa execs also discussed two compacts, another crossover, a second midsize sedan, a fullsize sedan, and a specialty product. While not all of these might come to the US, the brand has set a goal to see a dramatic global sales jump to 400,000 units. "We are taking a very hard look at the sequencing of the products that we are launching to make sure that we get the biggest bang for the buck from the utilization of the architecture in terms of volumes," FCA boss Sergio Marchionne said, according to Automotive News. Related Video:

Alfa Romeo Stelvio caught hiding under ugly black camouflage

The vehicle you see here, bedecked as it is in camo-shaped warts and baubles, is the Alfa Romeo Stelvio. Behind all that ungainly black plastic hides a jacked-up crossover based on the bones of the upcoming Gulia sedan, which, painfully, we're still waiting to officially launch. Suffice it to say that we're not expecting to see a production version of the Stelvio until much later in 2016. Up front, the well-established rounded-triangle grille that marks the Alfa Romeo marque comes through loud and clear... though it looks a little bit sickly covered in all that cladding. We're sure it'll be appropriately prettied up for production, and we're equally certain the slit-like headlamp cutouts are hiding stylish swept-back lighting units. We can't make out much of the Stelvio's bodysides, but we see some nicely aggressive rolling stock to go along with what appears to be a pretty steeply raked greenhouse. View 10 Photos That incongruously shaped chunk hanging off the back glass was likely tacked on to hide the shape of the actual tailgate, and perhaps there are some sensors or computers hanging around inside the box to feed more data to engineers. There's no telling what's powering this Stelvio mule, but it could be a version of the 2.9-liter, 505-horsepower, twin-turbo V6 that we can't wait to sample in the Guilia Quadrifoglio Verde. For production, expect four- and six-cylinder options, in both gasoline and diesel flavors, depending on where the car is sold. We can clearly see the Stelvio is out on the road, generating test miles ahead of a hoped-for release in early 2017. The next logical question, then, is this: Will Alfa Romeo actually launch the Stelvio on time? Related Video: Image Credit: Brian Williams/Spiedbilde Spy Photos Alfa Romeo Crossover Future Vehicles alfa romeo stelvio