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Only best-performing US Fiat dealers to get Alfa Romeo franchises

Alfa Romeo has been rumored to return to the US market so many times for so many years, it's hard to keep count. This time, though, Fiat Chrysler CEO Sergio Marchionne promises that it's for real. Alfa is scheduled to reappear in the States this summer with its 4C sports coupe as its introductory model. However, buyers won't be able to pop into just any Fiat showroom and leave with a 4C – it's planning to only sell Alfas at its best-performing dealers, according to The Detroit News. In fact, the first 4Cs sold here won't be sold at Fiat dealers at all. Instead the first shipment of cars in June will go to Maserati dealers, not unlike the handful of Alfa 8C Competizione coupe and convertible models that trickled in starting in 2008. According to Fiat Chrysler spokesperson Rick Deneau, the company is still deciding which Fiat retailers will participate in Alfa's reentry. Many of Fiat's US dealers are apparently not happy with the meritocracy approach. They built Fiat showrooms partially on the promise that Alfa would enter the US market in 2012, then 2013, and now later this year. Even worse for them, the prospects for more mainstream Alfa Romeo models in the US are still questionable. This isn't the first time that we've heard that Fiat plans to keep Alfa Romeo exclusive in the US. Still, Fiat only plans to export about a 1,000 4C sports coupes a year here. If Alfa wants to be a legitimate player in America and be a money-making concern globally, it will need far more sales than that. Featured Gallery 2015 Alfa Romeo 4C: First Drive View 57 Photos News Source: The Detroit NewsImage Credit: Copyright 2014 Matt Davis / AOL Earnings/Financials Marketing/Advertising Alfa Romeo Fiat Maserati Coupe Performance Sergio Marchionne alfa romeo 4c fiat dealers

2015 Alfa Romeo 4C First Drive [w/video]

The dissonance between first look and first wheel turn was jarring. Alfa Romeo had chosen a suitably hip venue in which to showcase the coupe that will mark the brand's honest-to-God return to the US market - a graffiti-festooned warehouse housing a boutique furniture company in San Francisco's Mission District. The curvilinear sports car proved a lovely stylistic counterpoint to its concrete and metal backdrop while feeling perfectly synced with the eye-watering square-footage prices of the environs. Where the young, rich, beautiful people gather, the 2015 Alfa Romeo 4C will be a star. And wherever they drive, expect things to get pretty loud. No sooner had I doubled over, dropped into the driver's seat, and fired to life the Alfa's utterly raucous little 1.7-liter engine, did the 'symphony' of the 4C begin. An introductory note of an inevitable chin scrape as I pulled out of the hipster parking lot and into the street was quickly followed by the uncivilized racket of the engine warming up, with only wafer-thin glass to filter the hubbub just behind my head. At a cold idle, the sound isn't unlike what I'd imagine it would be like to live inside of a Volkswagen TDI engine bay. Thankfully, as traffic cleared and The City's streets turned swiftly into undulating coastal roads, the experiential delta between heartthrob looks and project-car manners started to shrink. Unlike the last Alfas to be sold en masse on our shores, this is no beautiful boulevardier. What the 4C is, however, is hot hell's own driver's car. On public backroads, the Alfa is nothing short of a scalpel. Last year, newly minted Infiniti PR maestro (and former Autoblog European editor) Matt Davis had the cheek to call the 4C a "baby 458." That's an awfully powerful endorsement for a $55k featherweight rocking a mid-mounted turbo four, but the setting of the bar so high wasn't without just cause. Despite gaining a few hundred pounds worth of thicker carbon fiber, heavier US-spec airbags, standard AC and audio equipment and the like, the handsome Alfa coupe really does live up to its Italian sports car roots. With respect to the punchy engine, it's that carbon fiber tub that really sets the stage for this coupe to handle and perform so brilliantly. Added weight noted, let us pause for a moment to note that the 4C still tips the scales at an improbable 2,465 pounds.

Alfa Romeo Stelvio SUV interior spied

With is flanks still heavily covered in these photos we can't tell much about the outside of the upcoming Alfa Romeo Stelvio, but it's the first time we've been able to catch a glimpse of the SUV's interior. It is obvious the Stelvio's driver environment will largely follow in the footsteps of the Giulia sedan, and fans of characteristic Alfa Romeo detailing like the gauge cluster "buckets" will be pleased to see familiar themes. The development mule here features light, birch-like wood around the shifter console, which may or may not make it into the production car. Despite appearing a little Volvo-like, the material is not out of place in the Stelvio, and we'd expect the production car to offer different trim options. Above that, a navigation screen is integrated in a similar fashion as the Giulia, and large paddle shifters garnish the steering column. The start-stop button mounted directly on the steering wheel is also a trait shared with the Giulia. The Stelvio is inching closer to production, with official unveiling expected in late 2016 or early 2017. Little by little, the test vehicle camouflage comes off, and compared to some earlier shots seen in April, the Stelvio mule has already lost the box disguising the rear window shape. Perhaps there's an attractive, sporty 4WD vehicle underneath it all. Related Video: Featured Gallery Alfa Romeo Stelvio Spy Photos with Interior Related Gallery Alfa Romeo Stelvio: Spy Shots View 10 Photos Image Credit: Carpix Spy Photos Alfa Romeo alfa romeo giulia alfa romeo stelvio