1975 Alfa Romeo Spider Veloce Convertible 2-door 2.0l on 2040-cars

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Alfa Romeo celebrates 110th anniversary with 79-page e-book

For its 110th anniversary, Alfa Romeo wanted to host a summer bash at its renovated Museo Storica Alfa Romeo in Arese, Italy. Coronavirus nixed that, so part of the Plan B syllabus is a 79-page e-book that plucks all sorts of fascinating details from even before the automaker's birth as A.L.F.A., which stood for Anonima Lombarda Fabbrica Automobili, and the fecund history since. The work can be considered more than a dive into Alfa Romeo history because of Alfa Romeo's reach for much of its existence. The 1914 Aerodinamica by Castagna built on an Alfa Romeo 40/60 HP chassis predates Buckminster Fuller's Dynmaxion by 20 years. Enzo Ferrari raced for Alfa Romeo or with Alfra Romeo support for 19 years, the driver's seat also occupied by legends like Juan Manuel Fangio, Tazio Nuvolari, and Alberto Ascari. Nuvolari drove the Bimotore — a car with one V8 in front of the cockpit, another V8 behind — to a top speed of 209 miles per hour in 1934, and raced the car alongside Louis Chiron, the same Frenchman Bugatti would later name a car after. Alfa Romeo's tech prowess impressed famed tinkerer Henry Ford so much that in 1939 Ford said, "When I see an Alfa Romeo go by, I tip my hat." And it's hard to believe Ian Fleming hadn't heard of the 1900 C52 Disco Volante concept from 1952 when conjuring a name for Emilio Largo's motor yacht for his 1961 book, "Thunderball." There's plenty of Alfa-centric trivia, too, like an employee coming up with the idea for the automaker's logo while waiting for a train, the origin of the quadrifoglio, intended as a good luck charm for all the three drivers in the 1923 Targa Florio but only paying off for one, and how Nicola Romeo inscribed his name in history. The stories carry up to the present day Giulia GTA and coming Tonale crossover, with a cameo by FCA design chief Ralph Gilles to boot. The book is a quick read, so check it out, or just scroll through lots of photos documenting 110 years of Italian automotive history. Related Video:    

Watch Alfa Romeo's slightly suggestive lifestyle ad for the 4C

We haven't watched a car ad with this much European panache in quite some time - and let us be clear, we're using the phrase "European panache" in its marketing sense, which is code for "women in lingerie." But it's Alfa Romeo and it's Italy and it's the 4C and what else would we ever have expected? Alfa Romeo USA has posted a two-minute spot talking up the technology and capabilities of the of 4C, with beauty shots of the car augmented by an amorous pantomime between two beautiful people wearing a whisper of clothing and some un-subtle editing; like when the phrase "pure seduction" is matched to the 4C's rear end and... some lovely lady lumps. It's totally safe for work, but that doesn't mean you want it rolling when the boss walks by. And speaking of the above phrase, we're wondering if the coupe's exterior designers signed off on "The inexplicable design of the 4C is pure seduction." Inexplicable? Check it out in the video above.

Dodge Viper-based 2010 Alfa Romeo TZ3 Stradale Zagato rarity could be yours

It has been a decade since it was launched, but the 2010 Alfa Romeo TZ3 Stradale Zagato is just as bizarre and beautiful as the day it was revealed. It's what you get when you have Italian design house Zagato give a Dodge Viper an Alfa Romeo body. And this one, number six of a total of nine examples, could be yours. It's going to be auctioned in Elkhart, Indiana, by RM Sotheby's along with several other rare vehicles. Now when we described this car as a Zagato take on an Alfa but using a Viper, that's exactly what it is. All the mechanical bits are from the 2010 Dodge Viper ACR, down to the 8.4-liter 600-horsepower V10 and six-speed manual transmission. The body does do an impressive job disguising this, from the signature Zagato double-bubble roof, to the unique, almost shooting brake-style rear roofline and Kamm tail. The Alfa grille in the nose also throws off the scent. But look closer, and Viper elements start showing up. On the outside, the push-down flush door handles remain. Inside, the gauges feature the same fonts and layout as in the Viper, the only change being the TZ3 logo sitting in the middle. Particularly glaring is the audio head unit, which was shared with every other Dodge product on the market since the early 2000s. But the leather appointments throughout do make it nicer. Also amusing is the fact that all the owner's manuals are simply Dodge examples, with no changes to the covers or names. One other bizarre thing, since this is a 2010 car, it was built at the very early start of Fiat and Chrysler joining up. As omens go, this was a pretty solid one. Regardless, it is an extremely striking car that's sure to be exhilarating to drive. And that's not something the previous owner experienced much, because the photos suggest it's only been driven about 200 miles. RM Sotheby's doesn't give an estimated sale price, but it should go for well into six figures, if not more. And it will sell, as it's being offered with no reserve. The auction starts May 1. Related Video: