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Acura launches ad spots for Seinfeld's Comedians in Cars Getting Coffee

Acura and Jerry Seinfeld are expanding their partnership as season three of the comedian's web series, Comedians in Cars Getting Coffee, prepares to debut. Seinfeld has paired with director Barry Sonnenfeld to create a series of ads for the luxury brand showcasing the new Acura RLX and MDX.
There are eight spots, written by Seinfeld and directed by Sonnenfeld, that seemingly mock advertisements of the 1960s, with a deep-voiced, smooth-talking host highlighting the cars in question. It's all very folksy, Leave it to Beaver style humor. We'd be lying, though, if we said we weren't reminded a bit too forcefully of Dodge's successful range of Will Ferrell ads when watching the eight Acura spots.
"My idea for Comedians In Cars Getting Coffee was to show this certain aspect of the stand-up comedy world in a way that comedy fans would enjoy experiencing as if they were there," said Seinfeld. "There is absolutely no doubt that without Acura's support I would not have been able to continue beyond the initial experiment. And now Acura has enabled me to extend the concept by creating ads that fit the comedy tone of the show."

Acura RLX gets chassis upgrades, AcuraWatch for 2016

As Acura's flagship sedan, it makes sense for the RLX be available with the brand's premiere technology. So for the 2016 model year, two trims of the luxury vehicle are getting the latest version of the AcuraWatch suite of safety tech. While the 310-horsepower, 3.5-liter V6 carries over, all trims of the 2016 RLX get an updated suspension tune with decreased spring rates and a less stiff rear stabilizer bar. The changes should provide a more plush, quieter ride inside. There's also a new color available called Acura Silver Metallic. When equipped with either Technology Package or the Advance Package, the 2016 RLX also gets a mix of cameras and radar to provide several safety luxuries that the brand wraps together as AcuraWatch. The system includes things like adaptive cruise control, collision mitigating braking and blind spot information. This improved version adds a Cross Traffic Monitor and Road Departure Mitigation. The latter aid watches the lines on the road to help keep the sedan in its lane. If RDM detects a possible accident, it can even provide steering and braking assistance. Furthermore, the Advance Package now receives Acura's Surround View Camera that places four cameras on the sedan to provide a 360-degree view when needed. The RLX's pricing remains the same from last year with the base version starting at $50,590, plus a $920 destination charge on all models. The Technology Package takes the price up to $54,450, and models with the Advance Package will run $60,450. 2016 Acura RLX Adds AcuraWatch™ and Other Enhancements to Elevate Premium Sophistication and Value AcuraWatch™ expands scope and content of safety and driver assistive technologies Chassis tuning enhances ride quality; 19-inch wheels with new bright finish standard on all trims Manufacturer's Suggested Retail Price (MSRP) unchanged With the most comprehensive suite of safety and driver assistive technologies yet available on an Acura, the 2016 RLX luxury sedan goes on sale March 3 with manufacturer's suggested retail prices (MSRP) unchanged from the previous model year. This price hold represents a significant value, especially for the Technology package due to the addition of AcuraWatch™ and Advance package that includes the first U.S. application of Acura's Surround View Camera system3. Both RLX packages will also adopt the application of Road Departure Mitigation (RDM) and Cross Traffic Monitor.

2020 Acura RDX Review and Buying Guide | Target re-acquired

The 2020 Acura RDX is a bold compact luxury crossover that represents a return to its roots – providing some athleticism and adrenaline to a segment not known for either. We think this is a positive development, as the previous RDX lost its way a bit. However, that last RDXÂ’s biggest strength was its very spacious interior for its overall size, which carries over to the new version despite the increased athleticism. These arenÂ’t usually attributes that go together; sporty vehicles can be smaller, with poor space utilization. That isnÂ’t the case here. The turbocharged engine and advanced all-wheel drive system mean the RDX is as lively as any crossover buyer could want. The bottom line is that it has more character and a superior combination of attributes than many of its sport-luxury competitors. WhatÂ’s new with for 2020? The RDX carries over mostly unchanged for 2020 after receiving a complete redesign last year. ThereÂ’s a turbocharged engine under the hood again, instead of the V6 in the last-generation model, and the technologically-advanced Super-Handling All-Wheel Drive system also makes a return. On the outside, the chrome grille “beak” has thankfully vanished, and thereÂ’s some nifty tech in the slick interior – although its signature touchpad infotainment controller is a mixed bag. More on that below. You can read about last year's changes more fully in our 2019 Acura RDX First Drive, but in short, it's sportier, more distinctive and more luxurious than its predecessor. Part of that is the fact it's no longer based on the same vehicle platform as Honda's CR-V.   View 9 Photos What are the interior and in-car technology like? The RDXÂ’s interior is a nice place to be. In the upscale A-Spec trim we tested, most surfaces are covered with soft, premium-looking materials, including perforated leather, soft-touch plastics, and classy-looking vinyl. The RDX introduces AcuraÂ’s True Touchpad Interface, which controls the infotainment system and its 10.2-inch screen with a center-console-mounted touchpad rather than a touchscreen interface. While itÂ’s certainly a step in the right direction, the system has a relatively steep learning curve and lacks any haptic feedback. ItÂ’s ultimately not as intuitive as weÂ’d like, and that is important because itÂ’s an interface youÂ’ll be using all the time in an RDX – including to interface with the standard Apple CarPlay functionality. Note that, as of this writing, Android Auto is not supported.