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Junkyard Gem: 1996 Acura 3.5 RL, Rocky Mountain Rambler 500 Edition

Honda had a good sales run with the Acura Legend, the first of the luxury-marque spinoffs from well-known Japanese carmakers to appear on our shores, but times change and the RL replaced the Legend as Acura's flagship starting in the 1996 model year. Here's one of those first-year RLs, found in a Denver boneyard covered in decorations from the Rocky Mountain Rambler 500 road rally. The Rocky Mountain Rambler 500 involves a lot of punitive off-road driving, so cars that have no business on the dirt seem to get coolness points. That makes Honda's most expensive vehicle of 24 years ago a fine choice of ride. I can't determine how well this car did, but the drivers looked optimistic during the inspections last month. Since the ignition key is still in the switch, I'm assuming it wasn't running so well after the rally and the team decided to bid farewell to their Acura in the lowest-hassle way possible: sell it to the nearest U-Pull-&-Pay. The team appears to have gone for a Pirates of the Caribbean theme with their big land yacht. The evil-looking wheel covers looked sharp. However, the Lord Humungus-grade roof spikes really make this car stand out, both on the rally and, now, in the junkyard. It seemed very clean, with the original owner's manual still in the glovebox. The MSRP on this car came to $41,000 in 1996, which amounts to about $69,000 in 2020 dollars. A new Lexus LS 400 cost $52,900 that year, though the $45,700 Lexus GS 300 was more likely to have battled for the money of potential 3.5 RL buyers. The 1996 Infiniti Q45 went for $53,520, while the J30 cost $39,920. The 1996 BMW 530i had a $42,750 price tag, but your Mitsubishi dealer had $25,525 Diamantes that year. Built on the idea that luxury doesn't have to be boring. Take that, Lexus!

Precision Concept previews the future of Acura design [w/video]

When we drove the 2014 Acura RLX Sport Hybrid two years ago we celebrated its massive handling and carped on its milquetoast styling. We'd have done backflips if the internals of the brand's flagship sedan had been wrapped in the sheetmetal of the Acura Precision Concept. Don't get us wrong, we still have some questions about the front end of the car in these images, but we're all-in on the side view and, more importantly, we applaud Acura for making a bold design statement. Acura says the Precision concept "literally will shape the direction of all future Acura products," bringing a "bolder, more distinctive future for Acura vehicle design." Hallelujah. As if you couldn't tell, this is the product of the Acura Design Studio in California, where Acura NSX veteran Michelle Christensen led the exterior work and NSX veteran John Norman led the interior design. Up front is what's called a Diamond Pentagon grille, which looks fussy here but we won't make final judgments until we see it on the Detroit Auto Show floor later today. Come around to the side and the low-slung, rear-wheel-drive proportions on 22-inch wheels are the last thing we'd expect from a design study for an Acura sedan. It is about two inches shorter than the 2016 BMW 750i with a wheelbase that is 4.4 inches shorter, and sits six inches lower. Intensely sculpted surfaces flow from the exterior into the cabin, like the CHMSL that breaks the rear backlight to roll into the rear headrests. Interior elements thrust like geologic formations, popping with mixed materials, floating rear seats, a small steering wheel and floating gauge locked onto a tiered instrument panel. The wide, curved screen atop the center console experiments with a floating touchpad to control a concept human-machine interface. Acura says everything about the Precision concept is an expression of the company's "Precision Crafted Performance DNA." We have no idea how Acura plans to integrate this into its product line; put the Precision on a showroom floor right now and every other current Acura model save the NSX would squeal away and hide. But we welcome the attempt. We can't wait to see what happens. Acura Precision Concept Points to Bold Future for Acura Design DETROIT, January 12, 2016 – The Acura Precision Concept model made its world debut at the 2016 North American International Auto Show today, pointing toward a bolder, more distinctive future for Acura vehicle design.

Honda spinning off Acura as stand-alone division in bid to wake up brand

Every major automaker has a different way of relating between its various divisions and brands. At Volkswagen, for example, the individual brands seem to operate with a large degree of autonomy. Under the Renault-Nissan Alliance, the two units share a common chief executive, but little else. The relationship between Honda and its luxury division Acura has always been rather close, but that's all about to change.
American Honda Motor Company has always handled sales and marketing in the North American market for both the Honda and Acura divisions, but new reorganization plans call for the two units to be separated under their own direction. Leading the Acura division will be Michael Accavitti, who moves into the position from his role as Senior Vice President for Auto Operations at American Honda. The Honda division will meanwhile be taken over by the current head of Acura sales, Jeff Conrad.
Both will report to John Mendel, the current executive vice president of the Automobile Sales Division that is being rebranded as the American Honda Auto Division. Unlike rivals Lexus and Infiniti - two brands that Acura beat to the market - Honda barely markets its luxury brand outside of North America. Its overseas presence is felt only in China, though we've yet to receive word on how the reorganization might effect that market - or for that matter, any potential of expanding into others.