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Buy a new NSX and you can put the badges on as it rolls off the line in Ohio

Acura announced today that new NSX owners now have an opportunity to see their cars being built at the Performance Manufacturing Center (PMC) in Marysville, Ohio. At the starting price of $2,700, owners can participate in the "NSX Insider Experience" in which they'll tour the factory, as well as the Honda Heritage Center. The latter of which houses a HondaJet, an iteration of ASIMO, Honda's famous humanoid robot, and other pieces of Honda history. Owners on the tour also have the chance to talk with people on the assembly line about how it all comes together, and can even install the badges on their very own cars. If that's not enough, Honda offers a few other optional extras to make the trip special. They can add a tour of the factory in Anna, Ohio, where the NSX engines are made, as well as sign up for a performance driving experience in a new NSX. The driving portion is available in two- and four-hour sessions, and it takes place at the Transportation Research Center, which doubles as Acura's NSX proving grounds. Of course these extras will add to the cost, as will bringing guests. Honda even offers help with travel planning through Acura Concierge. The service can book your flight and other travel arrangements. It will also allow you to stay at the special NSX suite at the Joseph Hotel in Columbus, Ohio. Acura didn't go into detail as to what makes the suite specific to the NSX, but we're sure it's a nice place nonetheless. NSX owners interested in the program should check out the program's website, here. For people without the means to buy an NSX, you can still get a look into the factory by checking out our visit to the facility. Related Video: Featured Gallery Acura NSX Insider Experience Image Credit: Acura Green Plants/Manufacturing Acura Coupe Hybrid Supercars

Acura RLX gets chassis upgrades, AcuraWatch for 2016

As Acura's flagship sedan, it makes sense for the RLX be available with the brand's premiere technology. So for the 2016 model year, two trims of the luxury vehicle are getting the latest version of the AcuraWatch suite of safety tech. While the 310-horsepower, 3.5-liter V6 carries over, all trims of the 2016 RLX get an updated suspension tune with decreased spring rates and a less stiff rear stabilizer bar. The changes should provide a more plush, quieter ride inside. There's also a new color available called Acura Silver Metallic. When equipped with either Technology Package or the Advance Package, the 2016 RLX also gets a mix of cameras and radar to provide several safety luxuries that the brand wraps together as AcuraWatch. The system includes things like adaptive cruise control, collision mitigating braking and blind spot information. This improved version adds a Cross Traffic Monitor and Road Departure Mitigation. The latter aid watches the lines on the road to help keep the sedan in its lane. If RDM detects a possible accident, it can even provide steering and braking assistance. Furthermore, the Advance Package now receives Acura's Surround View Camera that places four cameras on the sedan to provide a 360-degree view when needed. The RLX's pricing remains the same from last year with the base version starting at $50,590, plus a $920 destination charge on all models. The Technology Package takes the price up to $54,450, and models with the Advance Package will run $60,450. 2016 Acura RLX Adds AcuraWatch™ and Other Enhancements to Elevate Premium Sophistication and Value AcuraWatch™ expands scope and content of safety and driver assistive technologies Chassis tuning enhances ride quality; 19-inch wheels with new bright finish standard on all trims Manufacturer's Suggested Retail Price (MSRP) unchanged With the most comprehensive suite of safety and driver assistive technologies yet available on an Acura, the 2016 RLX luxury sedan goes on sale March 3 with manufacturer's suggested retail prices (MSRP) unchanged from the previous model year. This price hold represents a significant value, especially for the Technology package due to the addition of AcuraWatch™ and Advance package that includes the first U.S. application of Acura's Surround View Camera system3. Both RLX packages will also adopt the application of Road Departure Mitigation (RDM) and Cross Traffic Monitor.

Acura touts full-line Top Safety Pick+ achievement in new ad

When a vehicle scores a Top Safety Pick+ in Insurance Institute for Highway Safety testing or a five-star rating from the National Highway Traffic Safety Administration, it's a darn big deal. But when an automaker's entire lineup earns the TSP+ honor and gets top marks from NHTSA it's a, um, well, it's never happened before. So congratulations, Acura. The premium Japanese brand is the first automaker to score top marks on the latest IIHS testing while also earning five-star NHTSA ratings across its entire range of vehicle. This, of course, is not the first time it's earned such a distinction – in 2009, and well before TSP+ existed, Acura was the first automaker to boast a lineup filled with TSP and five-star vehicles. With this new, five-vehicle lineup of TSP+ and five stars, Acura certainly has something worth crowing about. That's why it's preparing a new marketing campaign to crow about super-safe ILX sedans and MDX crossovers. Expect to see it on your TV starting on October 18. If you simply can't wait to see what Acura's up to, though, we've got a 60-second spot that features some very disturbing crash-test "dummies." Take a look at the top of the page, and then scroll down for the official press release on Acura's lineup.Related Video: Acura Underscores Industry-leading Safety Performance with Emotional New Marketing Campaign • Acura is the first and only automotive brand to earn 5-star Overall Vehicle Score from the NHTSA and TOP SAFETY PICK+ rating from the IIHS across its model line • High impact and emotional national advertising campaign brings to life Acura's dedication to safety performance • The brand's first-of-its-kind campaign launches digitally on Oct. 15 and on national broadcast television on Oct. 18 TORRANCE, Calif. (Oct. 15, 2015) – Acura has taken a safety leadership position as the only automotive brand to earn a 5-star Overall Vehicle Score in the NHTSA New Car Assessment Program (NCAP) and a TOP SAFETY PICK+ rating from the Insurance Institute for Highway Safety (IIHS) across its entire model line . Based on the brand's commitment to the latest safety design and implementation of advanced safety and driver-assistive technology, Acura earned top overall safety ratings from the U.S. government and the IIHS across its model line. Acura will showcase its leadership in a new high impact and emotional national advertising campaign highlighting the brand's dedication to safety performance.