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Honda exec says US market near capacity, could hurt subprime buyers

Is there a point in the US auto industry where companies should start considering the welfare of their customers ahead of selling more cars? American Honda Executive Vice President of Sales John Mendel thinks that level exists, and we may be getting very close to it.
According to Automotive News, Mendel believes that finding more customers in the market could require pursuing subprime buyers and offering longer-term loans. However, he refuses to use those tactics. While selling models this way can improve things briefly, the strategies hurt resale prices and lower vehicle profits over time. The company won't do "stupid things in the short-term that damage the person who bought yesterday," he said to Automotive News. "It's a very, very short-term tactic especially in the subprime area."
American Honda, which combines the Acura and Honda brands, has seen market share decline from 9.7 percent to 9.1 percent through July 2014, according to Automotive News, and Autoblog's By the Numbers stats showed it posted falling sales in five of the seven months with data this year. Though, Mendel claims that was partially because the company focused on retail sales over fleets. The delays of the launches for the Honda Fit and Acura TLX likely didn't help either.

Honda CEO says we shouldn't expect any new sports cars

It wasn't so long ago that Honda was known for its sporty two-door models, with models ranging from the Civic del Sol to the Prelude and from the Acura Integra and RSX to the Honda S2000. But look at its range today and all you'll see are the Civic and Accord coupes. Honda has essentially let competitors like the Scion FR-S/Subaru BRZ and Nissan 370Z take the place it once claimed as its own. But if you were hoping Honda would fight back with a new coupe or convertible of its own, we're afraid you're going to have to downgrade those hopes to pipe dreams.
While in Japan ahead of the Tokyo Motor Show, Autoblog had a chance to sit down with American Honda CEO Tetsuo Iwamura (pictured at right). When we asked about the potential for a new sports coupe or convertible in the Honda or Acura lineup, he pointed to the current Civic and Accord coupes - not to mention the upcoming new NSX - but said that Honda has no replacement for any of the aforementioned models (or a rival for the FR-S or 370Z) in the pipeline, saying only that the company is monitoring potential demand.
What Iwamura-san did note was that he's a personal fan of the new S660 roadster (pictured above) set to be unveiled tomorrow, and he is pushing (or at least hoping) that it will come to North America. Given that he's head of both Honda's American office and its global automobile operations, one might think that the only person he would have to persuade is himself (well... himself, and potential buyers), but the sporty droptop looks to be about kei-sized, which sadly suggests that it may be too small for American tastes and perhaps not designed with US crash-test standards in mind anyway.

Daily Driver: 2015 Acura TLX

Daily Driver videos are micro-reviews of vehicles in the Autoblog press fleet, reviewed by the staffers who drive them every day. Today's Daily Driver features the 2015 Acura TLX, reviewed by Seyth Miersma. You can watch the video above or read a transcript below. Watch more Autoblog videos at /videos. Show full video transcript text Hey all, this is Seyth with Autoblog and I'm here in the 2015 Acura TLX. Right off the bat I can tell that the TLX doesn't feel anything like as sporting a sedan as the TL it replaced, at least not in the versions that I last drove, which admittedly were TL's with V6 power and the SH all wheel drive. This TLX has got a 2.4-liter, four-cylinder engine, it's making 206 horsepower, and 182 pound-feet of torque, and it is connected up to a eight-speed, dual-clutch transmission. As you can tell by the power output this isn't an impressively fast car. It weighs about 3,500 pounds so it's lugging around some weight. At the same time the eight-speed transmission is really responsive especially as you go through the selectable gear programs, you can make the throttle response pretty good. It is a throttle by wire as well and I haven't noticed any weirdness there, it feels very linear, and like I said, when I turned the system into the sport plus mode the gas pedal becomes really responsive. The exhaust note is muted, you really have to get up over 5,000 rpm before you start feeling like the engine is really pushing you. One of the things that struck me first about this Acura when I got in it was how quiet it was at speed. I feel like in the luxury segment, Acuras have historically done a little bit better for being sportier versions of cars in their segment and not necessarily more refined, but that seems to have been changing a lot on the last few generations of Acura. What it lacks in athletic ability it makes up for in composure. I'm on a pretty good right now, there are plenty of bad ones around where I live so this suspension soaks up a lot of the impacts and it dampens the sound of them as well too. Acura is clearly going after a much more mainstream customer these days and I think a car like this could be very attractive, more attractive than ever for a shopper of something like a Lexus ES. One feature I did play around with was Acura's active lane keep assist which works actually by moving the steering wheel to a degree to keep you centered in your lane if your hands are off the wheel.