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Honda exec says US market near capacity, could hurt subprime buyers

Is there a point in the US auto industry where companies should start considering the welfare of their customers ahead of selling more cars? American Honda Executive Vice President of Sales John Mendel thinks that level exists, and we may be getting very close to it.
According to Automotive News, Mendel believes that finding more customers in the market could require pursuing subprime buyers and offering longer-term loans. However, he refuses to use those tactics. While selling models this way can improve things briefly, the strategies hurt resale prices and lower vehicle profits over time. The company won't do "stupid things in the short-term that damage the person who bought yesterday," he said to Automotive News. "It's a very, very short-term tactic especially in the subprime area."
American Honda, which combines the Acura and Honda brands, has seen market share decline from 9.7 percent to 9.1 percent through July 2014, according to Automotive News, and Autoblog's By the Numbers stats showed it posted falling sales in five of the seven months with data this year. Though, Mendel claims that was partially because the company focused on retail sales over fleets. The delays of the launches for the Honda Fit and Acura TLX likely didn't help either.

eBay Find of the Day: S.H.I.E.L.D. Acura TL from The Avengers

If you're a fan of The Avengers from 2012, then here's your chance at owning a piece of movie memorabilia. Following last year's auction of a Acura MDX from that movie, Scottsdale Motor Company is now listing another S.H.I.E.L.D. vehicle on eBay Motors - this time a 2012 Acura TL.
Unlike the MDX, this TL has fewer modifications limited to the custom front push bumper, matte-black paint job and the various LED emergency lights in the back window and in the front bumper, while the inside appears untouched with the exception of small auxiliary switches. The current auction price of this car $32,900 - compared to the $41,535 MSRP of a new TL with Advance Package back in 2012 - but this is a steal compared to the movie-prop Monroney that comes with the car listing the "palladium-powered" sedan at $227,085. The seller says that this car was only one of five built for the movie, and it only has 1,111 miles on the odometer.
After the S.H.I.E.L.D. MDX and TL, we can only hope that Scottsdale Motor Company will offer Tony Stark's Acura NSX Roadster as its next movie car auction.

Honda signs on as Pikes Peak sponsor, race participant

Honda plans to storm the Pikes Peak International Hill Climb on June 30, entering ten cars in nine classes at the race to the sky, and signing on as a corporate sponsor. Part of the company's return to grassroots racing - if that's what you can call factory-backed efforts - the banners of Honda R&D and Honda North America will fly on these entries: a first-gen Acura NSX, an Acura TL SH-AWD, Honda CR-Z, Honda Fit EV, one CRF450R and two CRF250R motorcycles, a CBR1000RR motorcycle and a TRX450 ATV.
One more entry, details of which are to be announced later, will be driven by IndyCar pilot Simon Pagenaud of Schmidt Hamilton HP Motorsports. LoveFab (pictured above during practice last year) will be there with its new, NSX-based Enviate, but as a privateer entry.
Honda's been to the mountain before, with high-powered gear in 2012 and record-setting EVs in 1994 and 1999, but it's never made noise like this. Have a read of the press release below for more info.