Auto blog

2017 Acura NSX #001 is finally here | Autoblog Minute

The first 2017 Acura NZX rolls off the line in Ohio and Lincoln may be ditching some initials for a classic nameplate. Senior Editor Greg Migliore reports on this edition of Autoblog Minute. Show full video transcript text [00:00:00] The first 2017 Acura NSX rolled off the assembly line this week in Marysville, Ohio. Marking the return of the iconic supercar. VIN #001 went to Nascar Owner Rick Handpick. He paid $1.2M at auction for the first NSX. The proceeds went to charity. The 2017 NSX uses a twin turbo V6 teamed with three electric motors to make a total of 573-hp and 476-lb.ft of torque. The supercar also runs a nine speed dual clutch transmission and AWD. The starting price is $157,800 but you can option this thing out to well over $200k. Ford Motor Company applied this month to get the rights to the trademark for the word Zephyr. Lincoln is using some real names again aside from these MKC and MKX things that don't mean a lot to the general public. The Navigator is going strong and a new one comes on next year. Plus it brought back the Continental which was a well revived move. So Zephyr should ring a bell it was used in the 1930s and 40s, it was also used a little less memorably in 2006 on a Lincoln model that was essentially a rebadged Ford Fusion. Here's the take away: we think the MKZ might be rebadge as the Lincoln Zephyr. For Autoblog I'm Greg Migliore. Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals. Acura Lincoln Coupe Luxury Performance Autoblog Minute Videos Original Video trademark Lincoln Zephyr

Nice car seeks Millennials | 2018 Acura TLX First Drive

The Acura TLX has a new face. And a rear diffuser. There's also a new A-Spec version with stiffer dampers, quicker steering, a snarlier engine, and snazzy red leather. Plus, every TLX has a revised touchscreen with Apple CarPlay and Android Auto. That pretty much sums up the refreshed 2018 Acura TLX entry-level luxury sedan, which didn't exactly drop into the market with a splash when it launched originally. Is all of that enough to make a difference? Probably not. After a day driving it around southern Indiana and the outskirts of Louisville, Kentucky, the TLX continues to be a perfectly nice car. It's refined and the cabin is well built, but otherwise the sedan is unremarkable. Ah, but there's more going on here than just a mid-cycle refresh. The 2018 TLX is Acura's latest effort following the revised MDX to recast itself as the maker of "precision-crafted performance" cars, inspired by both the NSX and the Precision Concept car shown at the 2016 Detroit Auto Show. It's a top-to-bottom, R&D-to-marketing attempt to better appeal to today's holy grail of customer: the Millennial. To do that, it goes beyond the cars themselves. New Acura commercials are a far cry from an authoritative James Spader rationally extolling the virtues of this and that. There are fast cuts and three images perpetually on screen. There's pulse-pumping music, bright colors, and words like "Geek + Chic" and "Super + Sonic." There are many not-exactly-subliminal images of the NSX. There's a red Power Ranger. It's hip! It's young! It's Millennial! It's also a marketing campaign that has apparently connected with its target generation – well, at least in focus group ratings. "If you look at what the other brands are doing, and particularly the luxury brands, it's so serious," said Jon Ikeda, Acura vice president and general manager. "We're trying to make it more inclusive, not intimidating, more youthful, more optimistic, and more fun. We want to have fun with it. "[The commercials] are trying to set the tone of Acura in general, to make people go, 'OK, I'm interested in that, I want to go drive that.' Now it's up to us to make sure the product reflects that." And Ikeda is actually in a position to make that happen. He's not a business guy or a Mad Men marketing sort – he's moved upstairs after spending decades in design, a tenure that included penning the third-generation TL, the best-selling Acura model of all time and one of the best-looking.

2018 Acura RLX refresh packs a new face and NSX DNA

The redesigned 2018 Acura RLX is here, and it's the fastest and most capable sedan the company has ever built. While not all new, there's a host of changes both inside and out, through the two powertrains carry over unchanged. The RLX Sport Hybrid packs a bit of NSX DNA to go along with the new family face. The car will make its full reveal next week at Pebble Beach before it hits showrooms later this year. The first Acura RLX debuted in 2013 as a replacement for the range-topping RL sedan. Sales have been slow, though a slimmed down lineup may help that. Powertrains remain the same, but refreshed styling and the removal of the controversial "beak" grille may help bring in some new blood to Acura dealers. The car comes in two variants, the 310 horsepower RLX with Precision All-Wheel Steer (P-AWS) and the 377 horsepower RLX Sport Hybrid with Super Handling All-Wheel Drive (SH-AWD). That's a lot of acronyms, but there's a lot of tech behind those names. Both models use a 3.5-liter direct-injected V6, though the Sport Hybrid backs that up with three electric motors. It's a similar setup to the Acura MDX Sport Hybrid that we drove in the spring. The RLX P-AWS now sends power to the front wheels through a new 10-speed automatic. Both models get new styling, following on the heels of the updated Acura TLX. The beak is gone, replaced by what Acura dubs the "diamond pentagon" grille. It's handsome and sure to be less divisive than before. In addition to the grille, the RLX gets a new hood, new wheels, and new lighting, with a sea of LEDs lighting up the face. The 2018 model gets three new paint colors to go along with the new bodywork. The RLX Sport Hybrid sits atop the Acura sedan range. As such, standard features include a Krell Audio System, surround view cameras, parking sensors, LED fog lights, remote engine start, ventilated and heated front seats, and heated rear seats and steering wheel. The RLX is available with the AcuraWatch suite of active safety technology. Similar to HondaSense, AcuraWatch comes with automatic emergency braking, lane keeping assist, lane departure warnings, forward collision warnings, adaptive cruise control, and low-speed follow. Unique to AcuraWatch is traffic jam assist. This system works with the adaptive cruise and low speed follow to keep the vehicle moving and following at a set distance in heavy traffic. Look for more photos and pricing later this year.