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How Seinfeld hopes he'll help industry make better car commercials [w/video]

Bloomberg has a fascinating look into a web series that continues to be a favorite around the Autoblog offices - Jerry Seinfeld's Comedians in Cars Getting Coffee. The series, which is in its second season, sees the affable comedian picking up fellow comedians in a range of interesting cars, and having conversations with them over the drive and a cup of joe.
The piece by Bloomberg dives into the development of the series, as well as Seinfeld's tie-up with Acura, which saw the Honda-owned brand begin sponsorship this season. That relationship started not with his web series, though, but with a Super Bowl ad, alongside fellow funnyman and car enthusiast Jay Leno, that saw them competing over a new Acura NSX. Have a click over to Bloomberg for an entertaining piece that looks beyond the YouTube series. We've also wrangled Seinfeld's original Super Bowl ad for the Acura NSX, which you can see below.

2014 Acura RLX replaces SH-AWD with P-AWS

After teasing us with the thinly veiled concept earlier this year, Acura has officially taken the wraps off its all-new flagship sedan, the 2014 Acura RLX. Aside from its huge step forward in terms of styling and luxury, the new RLX could very well be the most advanced Acura model ever.
While the previous RL could have been one of the blandest luxury sedans of its time, the RLX builds on stylish cues introduced this year on the ILX and RDX. One of the car's signature elements is its jewel-eyed LED headlights that could end up rivaling Audi for the most distinctive in the business. The rear view of the car isn't as unique as the front, but no less attractive with LED taillights that have a slight BMW vibe and odd, chrome-ringed reflectors at the bottom of the fascia. The interior is exactly what we've come to expect from Acura with its dual-brow instrument panel and a sporty three-spoke steering wheel.
On the technology front, the RLX debuts driving features such as Precision All-Wheel Steer (P-AWS), Adaptive Cruise Control with a low-speed follow feature and Agile Handling Assist while the interior gets a high-end Krell audio system, cloud-based AcuraLink and a multi-angle back camera. P-AWS allows the RLX actively and independently adjust the angle of the rear wheels for better agility and braking. Acura ended up cutting almost 275 pounds from the RLX's curb weight (compared to the RL) thanks to the use of high-strength steel and aluminum.

2017 Acura NSX production launches in April

After a decade of waiting and a few false starts, the new Acura NSX will finally start rolling out of its Marysville, OH, factory in late April. Customer deliveries won't be too far behind. We can't wait to hear whether buyers find the supercar as fast and comfortable as we did during the First Drive. Trial production is already underway at the NSX's bespoke factory called the Performance Manufacturing Center. The plant is specifically for production of low-volume vehicles with cutting-edge tech. The site employs 100 people to construct, paint, and check the quality of the new supercar, and they need 14 hours to build each one. Robots take care of some of the more intricate tasks like MIG welding the space frame. View 6 Photos It also takes workers six hours to build each NSX's 3.5-liter V6 by hand at the nearby engine plant in Anna, OH. They machine balance every one and run the powerplant through a 150-mile break-in procedure. While the supercar isn't at dealers yet, you can already build your own 2017 NSX online. Prices start at $157,800 (after $1,800 for destination), but the first examples only come with carbon-ceramic brakes, which add at least $9,900 to the price. When Autoblog editors optioned them out, the cheapest we managed was $172,700. Related Video: ACURA ANNOUNCES PLANS FOR START OF SERIAL PRODUCTION OF THE 2017 ACURA NSX Performance Manufacturing Center is exclusive global production home for Acura NSX with serial production to begin late April World-class facility boasts quality, craftsmanship and technological innovation Mar 17, 2016 - MARYSVILLE, Ohio -- Acura today announced that the all-new Performance Manufacturing Center will begin serial production of the next-generation Acura NSX supercar in late April, with customer deliveries to commence thereafter. The new Performance Manufacturing Center (PMC) is the exclusive global manufacturing facility for the all-new Acura NSX supercar and is structured around an innovative blend of people and technology. Combining human craftsmanship and technological innovation, the PMC utilizes new approaches to vehicle construction, paint, assembly and quality confirmation to deliver on the Acura brand DNA of Precision Crafted Performance.