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Acura may go all AWD in bid to mimic Subaru's success

Acura's struggles have been well publicized. The Honda-owned luxury brand doesn't seem sure of where it's going or what it's trying to accomplish, with its cars and marketing lacking a coherent theme. Now, a new report from Automotive News claims that the brand could follow the success of Subaru and (to a lesser extent) Audi, and adopt all-wheel-drive as standard across its model range.
"I think that's the way we should go," Acura boss Koichi Fukuo told Automotive News.
Acura already offers some form of all-wheel drive on every vehicle in its line aside from the lamentable ILX sedan. That could change as Acura begins rolling out next-generation versions of its still relatively new stable of sedans and crossovers.

2021 Acura TLX A-Spec Long-Term Update | Infotainment system hits a pothole

The first few thousand miles of motoring in our 2021 Acura TLX A-Spec long-term test car were problem-free, but that changed after we took it on a spirited drive through the winding hills of southern Indiana. You can read about how it handled a full day of thrashing here, but this story will focus on the dead infotainment system previewed in the headline. About halfway through the twisty route, every sizable pothole or big bump in the road would cause the infotainment system to black out. A message would appear declaring “MOST NET LOSS,” and it would quickly dip to black after that. The next big pothole would cause it to flicker back on, but it never remained on for any long periods of time after this. In addition to the screen loss, the speakers would make some rather disturbing crackling noises. This continued throughout the day and for several days beyond that. If the roads I was driving on were flat or devoid of major problems, the infotainment system would generally be fine. It took a major jostling of the carÂ’s bones to cause it to act up, but Michigan provided enough of those to make the problem exceedingly annoying in a hurry. So, to the dealership it went. 2021 Acura TLX A-Spec View 51 Photos After the local dealer looked it over, they said there was a TSB out for this issue, and that theyÂ’ve seen it pop up on other RDXs and TLXs already. Turns out, there are a number of wire connectors between the infotainment system and wiring harness that are causing the problems and coming loose. The fix? Newly designed connectors from Acura, plus the wiring harness is ever so slightly freed up to allow for a bit of movement from violent impacts. Doing this (plus using the stronger new connectors) should ensure that the stress on these connectors is never so great as to cause issues again.  The job was completed under warranty and took a full day from diagnosis to the return of the car. WeÂ’ve put several hundred miles on the car since the fix, and theyÂ’ve been completely trouble-free — it sure was nice to listen to AcuraÂ’s excellent ELS audio system again. That said, this issue is one weÂ’ll follow closely to see if AcuraÂ’s fix truly is a long-term solution. WeÂ’ll have a deeper dive on how AcuraÂ’s TouchPad infotainment system works (now that itÂ’s actually working again) soon, so watch out for that update in the near future. You will be able to find all other posts on our Long-Term 2021 Acura TLX page.  Related:

This is why Acura hasn't yet announced its EV strategy

Despite parent company Honda's green and friendly brand image, luxury marque Acura hasn't made a grand statement about electrifying their lineup. Even as brands like Jaguar, Land Rover, Bentley, and Infiniti pledge to entirely electrify their lineups in the coming decade, Acura has held back. The reason, according to Acura head honcho Jon Ikeda, is that it's focusing on reestablishing itself as a performance brand. In a wide-ranging interview with Automotive News, Ikeda says Acura came out of the gate strong in 1986 and did well for the first 20 years, but when the bottom fell out of the market in 2008 the brand experienced "growing pains." That spawned a period of self-reflection and, as Ikeda puts it, "What are we about?" The decision was made to go back to Acura's roots as the performance division of Honda. "That's what Acura is. That's what I fell in love with," Ikeda says. Ikeda joined Honda in 1989, but his promotion to Acura boss in 2015 was a surprise to many, including himself. That's because Honda had a tradition of putting engineers at the helm, and Ikeda was a designer, responsible for the looks of such cars as the FSX concept, 2001 Civic Coupe, and beloved 2004 Acura TL. 2021 Acura TLX Advance View 38 Photos When asked by AN whether Acura is worried that luxury competitors are putting stakes in the ground to claim EV brand identities, Ikeda says no. "For us as a brand, we needed to kind of refocus and reestablish ourselves as a performance brand... We want everybody to understand where we are, what we're about first. Even if we go electric we will continue to be a performance division of Honda and performance will be our focus." To earn its performance street cred, Acura poured resources into the second-gen NSX hybrid supercar, which served as testbed for how electricity can work harmoniously with performance. They will continue to campaign IMSA race cars to earn trophies as proof, and Ikeda also wants to bring more Type S models to the lineup. Ikeda says Acura is still in the process of rebuilding its foundation, but when he's done he expects people to associate Acura with performance. That sure seems ambitious to us, but products like the new TLX are a helpful stepping stone. It also explains why Acura is investing in different platforms to differentiate itself from Honda. To be clear, Ikeda isn't ruling out electrification.