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Honda to lead Rose Parade with hybrid tech

What are you doing New Year's Day? We're probably going to watch Urban Meyer's retirement bash the Rose Bowl, but we love a nice parade, too. To kick the day off, Honda will be leading the 130th Rose Parade with its own float, an Insight hybrid and an Acura RDX crossover. Not only will Honda be celebrating the new year, it'll also celebrate its 60th anniversary in the U.S. As such, the main float will be shaped like a 25-foot-tall birthday cake. And 60 band members from the historically black colleges and universities' marching bands — which recently took part in a battle of the bands sponsored by Honda — will represent the candles on the cake. It'll also be decorated to re-create the look of the automaker's first storefront in Los Angeles. The float will be called "Celebration of Dreams," a fitting title for a company whose founder Soichiro Honda famously said, "The day I stop dreaming is the day I die." (The first thing you see when entering the amazing Honda Collection Hall at Twin Ring Motegi is a large, circular glass sculpture with the word "Dream" and Soichiro Honda's signature). For the parade, the Honda Insight will serve as the official pace car, while the Acura RDX will play the role of sound car. The float itself will be propelled by a modified Honda hybrid powertrain. The main float will be flanked by five "satellite" floats, each representing facets of the company. These will include a Honda Super Cub motorbike; a floral representation of a 1975 Civic CVCC; a float with crash test dummies and an arch with five stars to represent safety; a Honda Accord, which is built in the U.S.; and a float incorporating elements from the HondaJet to represent the future. The Rose Parade broadcast begins bright and early at 8 a.m. Pacific on Jan. 1. Check out the rendering at the top of the page to get a sense of what to expect. Related Video:

2017 Acura NSX No. 1 just rolled off the line in Ohio

The 2017 Acura NSX is officially in production. NASCAR titan Rick Hendrick, who paid $1.2 million at auction for the first one, drove it off the line Tuesday at the NSX factory in Marysville, OH. VIN No. 1 wears Valencia red pearl paint. It is equipped with carbon-ceramic brake rotors, leather and Alcantara trim, and uses carbon fiber for the engine cover, roof, and rear spoiler. Top that off with upgraded wheels, and it has every available option. The NSX is powered by a 3.5-liter twin-turbo V6 that teams with three electric motors for a system output of 573 hp and 476 pound-feet of torque. It has a nine-speed dual-clutch transmission and all-wheel drive. The NSX will start at $157,800 and maxes out north of $205,000 for a fully loaded model like this one. Hendrick's heady price came from his winning bid at the Barrett-Jackson auction in Arizona in January, with proceeds going to the Pediatric Brain Tumor Foundation and Camp Southern Ground. Hendrick, owner of Hendrick Motor Sports and the Hendrick Automotive Group, has also paid hefty prices for the first 2015 Chevy Corvette Z06 and 2014 Chevy Camaro Z/28 in support of charities. The NSX launch is a milestone for American Honda, which has built cars in Ohio for more than 30 years. The NSX is assembled at the company's Performance Manufacturing Center, and the engines are hand-built at a nearby facility in Ohio. "Today marks the realization of a big dream here at the PMC and the culmination of more than 30 years of manufacturing experience and expertise here in Ohio," Clement D'Souza, engineering large project leader for the NSX, said in a statement. "Our world class team of expert technicians, through their passion, has realized major innovations in the design and manufacturing of a next-generation Acura supercar that truly delivers incredible precision-crafted performance." Related Video: Image Credit: Acura Design/Style Green Plants/Manufacturing Acura Coupe Hybrid Performance Supercars rick hendrick

Acura launches ad spots for Seinfeld's Comedians in Cars Getting Coffee

Acura and Jerry Seinfeld are expanding their partnership as season three of the comedian's web series, Comedians in Cars Getting Coffee, prepares to debut. Seinfeld has paired with director Barry Sonnenfeld to create a series of ads for the luxury brand showcasing the new Acura RLX and MDX.
There are eight spots, written by Seinfeld and directed by Sonnenfeld, that seemingly mock advertisements of the 1960s, with a deep-voiced, smooth-talking host highlighting the cars in question. It's all very folksy, Leave it to Beaver style humor. We'd be lying, though, if we said we weren't reminded a bit too forcefully of Dodge's successful range of Will Ferrell ads when watching the eight Acura spots.
"My idea for Comedians In Cars Getting Coffee was to show this certain aspect of the stand-up comedy world in a way that comedy fans would enjoy experiencing as if they were there," said Seinfeld. "There is absolutely no doubt that without Acura's support I would not have been able to continue beyond the initial experiment. And now Acura has enabled me to extend the concept by creating ads that fit the comedy tone of the show."