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These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.

Acura announces 2021 TLX Type S on-sale date and approximate price

Acura is clearing up a few nagging questions we had about the 2021 TLX Type S today. The company’s latest announcement spells out both the starting price and a precise on-sale date.  YouÂ’ll be able to drive a 2021 Acura TLX Type S home in May this year, and pricing starts “in the low $50,000s.” We wish Acura could be a little more specific on exact pricing, but apparently itÂ’s not ready to divulge that information yet. Regardless, this price point makes perfect sense when you consider that the regular TLX with its 2.0-liter turbo can be optioned up to about $50,000. ItÂ’s likely going to come in under the BMW M340iÂ’s price (starts at $55,695). On the other hand, the Audi S4 will most likely undercut the Type S with its $50,945 base price. Do keep in mind that both the BMW and Audi will likely need a heavy hand in the options list to equal the AcuraÂ’s equipment, just as the non-performance models require. As a reminder, the TLX Type S is getting a 3.0-liter turbocharged V6 that spits out 355 horsepower and 354 pound-feet of torque to the standard SH-AWD system. The 10-speed automatic is “sport-tuned,” and the car has a new Sport+ driving mode that isnÂ’t on the regular TLX that notches everything up to another level of aggressiveness. You can get NSX-inspired lightweight wheels that hide big Brembo brakes and can be wrapped in Pirelli P-Zero summer tires. The Tiger Eye Pearl exterior paint pictured here is a Type S-exclusive paint option, too. WeÂ’ll be looking forward to May this year, when we'll finally get behind the wheel of the Type S, which is the first Type S weÂ’ve seen in America for 13 years. Related video:

Acura heading to SEMA with... a '93 Legend?

Acura is gearing up for SEMA this year, and it'll be showing a 1993 Legend, the second-generation version of the sedan that had launched the brand in the first place. You read that right. The vehicle just happens to belong to one Christopher Bridges, better known to some as Ludacris and to others as Tej from the Fast and Furious movies. The Legend is the rapper-turned-actor's cherished possession, having appeared on the cover of his ninth studio album Ludaversal. It was involved in a collision recently, but is being painstakingly repaired, restored, and modified by Acura and will be on display at the Vegas tuner expo. Of course that's not all that Honda's premium division has in store for the show. It's also teaming up again with Galpin Auto Sports to customize a TLX and an ILX – the latter inspired by the aforementioned Ludacris project. Galpin may be better known for working on Fords, but did a custom TLX for last year's SEMA show as well. Joining the Legend and the Galpin customs will be a new NSX and an ILX fitted with several factory-backed accessories. Acura to Showcase Legendary Performance Heritage and Personalization at 2015 SEMA Show Oct 12, 2015 - TORRANCE, Calif. - Acura to unveil rapper, actor Ludacris' custom-restored 1993 Legend - Highly modified 2016 ILX by Galpin Auto Sports will also debut at SEMA during the Acura press conference on Nov. 3 Acura's 2015 SEMA showcase will be highlighted by a custom-restored 1993 Acura Legend sedan owned by actor and rap artist Ludacris. Stepping up its game from the 2014 SEMA Show – where the performance-oriented Galpin Auto Sports Acura TLX was unveiled – the luxury brand will also feature a wide variety of vehicles showcasing its performance heritage and its products' customization potential at the 2015 SEMA Show in Las Vegas. Following a collision that severely damaged Ludacris' cherished 1993 Legend, Team Acura set about to artfully restore and modify the vehicle under the guidance of Acura Design Studio in Los Angeles and under the watchful eye of Acura Global Creative Director, Dave Marek. Fans can follow the build progress leading up to SEMA on Acura (@Acura) and Ludacris' (@Ludacris) social media channels and by using the hashtag #LegendaryDuo. "Working with a real car guy and a passionate Acura owner like Ludacris has made the processes of bringing his Legend back to its original glory a fun and unique experience," said Marek.