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Acura touts full-line Top Safety Pick+ achievement in new ad

When a vehicle scores a Top Safety Pick+ in Insurance Institute for Highway Safety testing or a five-star rating from the National Highway Traffic Safety Administration, it's a darn big deal. But when an automaker's entire lineup earns the TSP+ honor and gets top marks from NHTSA it's a, um, well, it's never happened before. So congratulations, Acura. The premium Japanese brand is the first automaker to score top marks on the latest IIHS testing while also earning five-star NHTSA ratings across its entire range of vehicle. This, of course, is not the first time it's earned such a distinction – in 2009, and well before TSP+ existed, Acura was the first automaker to boast a lineup filled with TSP and five-star vehicles. With this new, five-vehicle lineup of TSP+ and five stars, Acura certainly has something worth crowing about. That's why it's preparing a new marketing campaign to crow about super-safe ILX sedans and MDX crossovers. Expect to see it on your TV starting on October 18. If you simply can't wait to see what Acura's up to, though, we've got a 60-second spot that features some very disturbing crash-test "dummies." Take a look at the top of the page, and then scroll down for the official press release on Acura's lineup.Related Video: Acura Underscores Industry-leading Safety Performance with Emotional New Marketing Campaign • Acura is the first and only automotive brand to earn 5-star Overall Vehicle Score from the NHTSA and TOP SAFETY PICK+ rating from the IIHS across its model line • High impact and emotional national advertising campaign brings to life Acura's dedication to safety performance • The brand's first-of-its-kind campaign launches digitally on Oct. 15 and on national broadcast television on Oct. 18 TORRANCE, Calif. (Oct. 15, 2015) – Acura has taken a safety leadership position as the only automotive brand to earn a 5-star Overall Vehicle Score in the NHTSA New Car Assessment Program (NCAP) and a TOP SAFETY PICK+ rating from the Insurance Institute for Highway Safety (IIHS) across its entire model line . Based on the brand's commitment to the latest safety design and implementation of advanced safety and driver-assistive technology, Acura earned top overall safety ratings from the U.S. government and the IIHS across its model line. Acura will showcase its leadership in a new high impact and emotional national advertising campaign highlighting the brand's dedication to safety performance.

Driving Iron Man's Favorite Supercar, The Acura NSX | Translogic 215

There's fast, and then there's 3 electric motors plus a twin-turbo 3.5L V6 fast. On this episode of Translogic, we're dealing exclusively with the latter. Our host Jonathon Buckley heads to Atlanta, GA to experience the hybrid-electric power of the Acura NSX. Bucko even had the opportunity to chat with the car's chief engineer about how the NSX is evolving the segment, much like its predecessor did nearly 3 decades ago. "It's gonna change the automotive segment very much like that original car did," said Jason Widmer, Chief Engineer for the NSX. Referencing the all-aluminum body on the original car and the 3 extra electric motors on the current model, Jason brings to light some of the more leading edge pieces of technology in the vehicles. Between the insanely smooth acceleration and the wonderfully loud engine noises, this is one hybrid that seems to give drivers the best of both worlds. This car has so much cool tech, it's no wonder it was Iron Man's vehicle of choice in the cinema blockbuster The Avengers. This is one car you have to see to believe so check out the episode above and see what we mean! Click here to find more episodes of Translogic Click here to learn more about our host, Jonathon Buckley Acura Hybrid Performance Supercars Translogic Videos Original Video supercar electric supercar hybrid supercar electric hybrid

Clarion Builds' 1991 Acura NSX going up for auction at Barrett-Jackson

Having driven it, I can say with full confidence that Clarion Builds' tuned and restored 1991 Acura NSX is a very, very special car. If you're in the market for just such a vehicle, good news: on October 20, that very same NSX will be going up for auction at Barrett-Jackson in Las Vegas. As much as the people behind the car hate to see it leave their hands, this just makes room for another awesome project to take its place. Really, this was the final fate for the NSX all along. All proceeds from the sale will benefit the American Red Cross. At the end of its life, Clarion Builds' 1974 BMW 2002 was auctioned off, too. Rather than simply holding on to the car or selling it for profit, the company partnered with Barrett-Jackson auctions. The auction house doesn't charge a fee for charity vehicles, meaning all of the money will go toward the Red Cross. The 2002 sold in 2016 for $125,000. Clarion Builds' expects the NSX to fetch even more money. This NSX has more than 230,000 miles on the chassis. It packs a 3.2-liter supercharged V6 and a six-speed manual transmission. Everything, from the bodywork to the suspension, has been modified. The car will be showcased in Las Vegas before and after the auction alongside Clarion Builds' latest project, a 1993 BMW 850Ci. More on that car to come sometime soon. Related Video: Image Credit: Larry Chen Acura Honda Auctions Coupe Performance