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Acura dealer association nabs retiring pitcher Mariano Rivera for New York spot

Mariano Rivera, considered one of Major League Baseball's best relief and closing pitchers, bought an Acura when he debuted in the major leagues in 1995, and has owned nothing but Acuras since. So it was only natural for the New York Acura Dealers group to strike up a partnership. The fruits of the deal can be seen in the latest New York Acura commercial, called "Legends," which stars Rivera and Acuras new and old. It's narrated by actor Steve Schirripa, who played Bobby "Bacala" Baccalieri in HBO's The Sopranos.
"The spots are a nod to Acura's history and the years it overlapped with Mariano's career," says Scott Rodgers, chief creative officer at Tier10, the ad agency that developed the campaign's concept. With the "Legends" campaign, Rivera and the New York Acura Dealers continue a partnership that has provided $800,000 to the pitcher's charity, the Mariano Rivera Foundation.
The hardest part of the commercial was was finding the cars to star in it, according to Douglas Sonders, co-founder of 8112 Studios, the production company that shot the commercial. "Social media saved the day for us," he says. "After days of cold calls and e-mails to all of our contacts, we ended up sourcing everything we needed in 24 hours after asking our online contacts for assistance."

2016 Acura RDX arrives with freshened styling, powertrain enhancements [UPDATE]

UPDATE: The 2016 RDX comes with a six-speed automatic transmission, not a nine-speed. The text below has been edited to reflect this. Launched in 2012 for the 2013 model year, the second-generation RDX is hardly an old vehicle, and the luxury crossover is coming off its best sales year ever, according to Acura. Still, three years after the debut, the Japanese automaker is giving the CUV a thorough refresh with a facelift and bountiful new tech at the 2015 Chicago Auto Show, with sales set to kick off this spring. The most obvious update at the front for the 2016 RDX is Acura's Jewel Eye LED headlight array already found on some of its other models, but the improvements go a lot further than just the lighting. All of the fascia's lines appear just a little sharper and the added chrome helps grab the eye. The refinements are similar at the rear, where there are now LED taillights. While not obvious on the surface, the structure underneath is supposed to offer better frontal crash performance, too. Acura's engineers turned their attention to the RDX's powertrain for some tweaks, as well. The crossover now benefits from a nine-speed automatic gearbox to replace the previous six-speed. The 3.5-liter V6 with cylinder deactivation also gets a slight upgrade to make 279 horsepower and 252 pound-feet of torque – up 6 hp and 1 lb-ft over the 2015 model. The changes benefit fuel economy by one-mile-per-gallon on the highway with ratings of 20 mpg city and 29 mpg highway for the front-wheel drive version and 19/28 with all-wheel drive. The 2016 RDX is also packed with new tech to improve drivability and safety. Active front and rear engine mounts should improve NVH, and the all-wheel-drive system has more rear bias. Inside, the cabin trim sees an update, and heated front seats are standard. The optional Technology Package now gets an eight-way power front passenger seat, the company's dual-screen multi-info display and both blind spot and rear cross traffic monitoring. However, for those looking for a ton of gadgets to brag about, the new Advance Package option is the place to be. It includes rain-sensing wipers, front fog lights, remote engine start, ventilated front seats, front and rear parking sensors, an auto-dimming driver's side mirror and the full suite of the AcuraWatch safety assist functions.

Goodbye, Shelby GT350; hello, new Honda Ridgeline and Subaru BRZ | Autoblog Podcast #648

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Road Test Editor Zac Palmer. This week's news includes Subaru teasing the next-generation Subaru BRZ, the Jaguar XE departing and the XF getting an update, Honda unveiling the new Ridgeline pickup and the Acura NSX suffering from slow sales. This week they talk about driving two vehicles on opposite ends of the spectrum: the Ford Mustang Shelby GT350 and the Volkswagen Atlas. Autoblog Podcast #648 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Subaru previews next-generation BRZ, announces fall 2020 unveiling date Jaguar XE axed from U.S. market: And then there was one sedan 2021 Jaguar XF gets new interior, down to four-cylinder engines and sedan body style 2021 Honda Ridgeline debuts, and it finally looks like a truck Acura NSX sales lagging Cars we're driving: 2020 Ford Mustang Shelby GT350 Heritage Edition 2020 Volkswagen Atlas Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: