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Acura NSX and David Lee Roth wail together in Super Bowl spot

Super Bowl 50 is just over a week away, but carmakers are already rolling out their big ads. Acura's newly released commercial uses the screams and moans from Van Halen's David Lee Roth and the song Runnin' with the Devil to build excitement about the upcoming supercar. As Van Halen plays, the NSX evolves from a slab of metal into the turbocharged, hybrid coupe. In a patriotic touch, the commercial uses red, white, and blue to subtly communicate the supercar's US development and production. It's a clever ad, sure, but we wish it showed more of the new NSX's high-performance capability. There's never a bad time to listen to some Van Halen, though. The video above is the 30-second Super Bowl commercial, which airs during the first quarter. However, the clip below is a one-minute version that lets the visuals breathe more. The longer cut is the better one, but Acura's choice is understandable given the expense of Super Bowl ad time. Acura Rolls Out American-made NSX Supercar with Super Bowl Commercial Set to Van Halen Classic, Runnin' with the Devil Jan 29, 2016 - TORRANCE, Calif. Iconic Van Halen song infuses high-voltage energy into NSX rollout Comprehensive activation includes social media sweepstakes, enabling consumers to experience the NSX Acura is one of the first brands to use Twitter Conversational Video to launch Super Bowl spot Acura is showcasing the next generation NSX, the only supercar made in America1, to the soundtrack of an iconic American rock song in a new commercial that will debut during Super Bowl 50. The high-energy vocal effects of the Van Halen classic Runnin' with the Devil provide the powerful beat for the Acura commercial that will appear during the first quarter of the big game. The spot is a showcase of the Precision Crafted Performance brand direction that is core to the Acura brand and vividly represented in the NSX supercar. The new Acura Super Bowl commercial is posted to Acura.com and Acura social media channels for previewing before the big game and is augmented with a series of unique social media activations and live experiences, including one of the first applications of Twitter Conversational Video to launch a Super Bowl spot. "In our Acura commercial, we wanted to convey the excitement of the NSX to a big Super Bowl audience," said Jon Ikeda, vice president and general manager of Acura.

Honda slowing US production due to ports dispute

The labor dispute that idled 29 ports on the West Coast last the weekend, including Los Angeles and Long Beach, CA, is about to make its effects felt on the showroom floor, according to Reuters. Honda, Toyota and Subaru have been trying to work around the labor disagreement, cutting overtime and airlifting parts to factories, but Honda says parts shortages at plants in Indiana, Ohio and Ontario, Canada, are now severe enough to impede production. The lack of transmissions and some electronic components will slow output of the Honda Accord, Civic, and CR-V – as well as unnamed Acuras. The three affected factories will rework their production schedules from Feb. 16-23. The ports have reopened this week, and US Labor Secretary Tom Perez has flown to San Francisco to mediate a new agreement between the 20,000 dockworkers represented by the International Longshore and Warehouse Union and the Pacific Maritime Association, which represents the terminals and shipping companies. Talks have been going on for almost nine months and the issues aren't settled; meanwhile, the West Coast ports that handle half the nation's maritime cargo and 70 percent of cargo from Asia are putting all kinds of industries on the ropes, and it's estimated to cost the economy $2 billion a day. Related Video: News Source: ReutersImage Credit: MARK RALSTON/AFP/Getty Images Government/Legal Plants/Manufacturing UAW/Unions Acura Honda Crossover Sedan

Acura NSX production delayed

Listeners of the Autoblog Podcast will be familiar with my opinions on the Acura NSX. While I love the idea of Acura building a halo car again, I've routinely joked on-air that the car will never, ever reach production and will continue being teased and previewed ad nauseam. So I'm chuckling at this news: the NSX is being delayed again. To be fair, while it sounds like a big deal – pushing the NSX back from model year 2016 to 2017 – this is a fairly minor delay in the grand scheme. Instead of starting production this fall, as previously announced, the new supercar will start rolling down the line at Honda's Marysville, OH factory in the spring. "Trial production" has already started, Honda says, while briefly acknowledging the delay in the attached press release. While Honda offered no reason for the delay in volume production, Automobile claims it's the fault of the move to fit two turbochargers to the V6, which was made midway through development. Fitting the two iron lungs meant rearranging the six-pot into a longitudinal layout. Here's hoping there are no further delays. Scroll on for a look at Honda's press release, which does its best to gloss over the NSX delay while talking about the company's new Performance Manufacturing Center in Marysville. Related Video: Performance Manufacturing Center: Precision Craftsmanship Aug 14, 2015 - CARMEL-BY-THE-SEA, Calif. The next-generation Acura NSX is produced at the new, dedicated Performance Manufacturing Center (PMC) in Marysville, Ohio, using domestic and globally sourced parts. With trial production already underway and production start-up scheduled for spring 2016, this world-class manufacturing facility employs groundbreaking techniques in weld, body construction, body painting, final assembly and quality confirmation to ensure the highest levels of precision and craftsmanship. More details on the unique and innovative manufacturing processes at the PMC will be rolled out over the months leading up to the start of production, but the following highlights of the new facility were shared during the 2015 Monterey Automotive Week: Innovative blend of people and technology: throughout the PMC, NSX production is centered around the skills of approximately 100 experienced engineers and technicians building the NSX to precise levels of quality and craftsmanship.