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2016 Acura RDX priced from $35,270*

Acura launched a revised version of its RDX crossover at the Chicago Auto Show in February. And now that it's about to hit dealers across the country, the Japanese luxury marque has released pricing for the updated model: $35,270, *not including $920 for destination. That new price represents modest and entirely reasonable $175 increase over the 2015 RDX. For that extra sum, buyers will get a slightly more powerful version of the 3.5-liter V6 (increased by 6 horsepower and a single pound-foot of torque) with cylinder deactivation, new engine mounts and a nine-speed automatic transmission instead of the previous six-speed, netting a slight improvement in fuel economy. The available all-wheel-drive system is now more rearward-biased, the styling has been subtly enhanced with new lighting and trim, and the interior trim and equipment have been updated as well. The 2016 RDX is set to reach dealerships nationwide this Thursday, April 16. Related Video: Ready for Liftoff: 2016 Acura RDX Launching with More Performance, Luxury Appointments and Advanced Safety Technology than Ever Before Apr 15, 2015 - TORRANCE, Calif. In a major commitment to advance what is already one of its most successful models, Acura is launching a more powerful, fuel efficient and luxuriously appointed 2016 RDX luxury SUV at dealerships nationwide tomorrow with a Manufacturer's Suggested Retail Price (MSRP) starting at $35,270 – an increase of just $175 over the 2015 model, despite the additional performance, features and capability. Coming off an all-time record sales year in 2014, the refreshed 5-passenger RDX now packs an even stronger punch in the compact luxury SUV class for 2016 with a more powerful 3.5-liter i-VTEC® V-6 engine, ride and handling refinements, an expanded list of available AcuraWatch™ safety and driver-assistive technologies, restyled exterior and interior elements and a host of new luxury features and technologies, including standard Jewel Eye™ LED projector headlamps and LED taillights. A new line-topping Advance grade ties the improvements and new features together in one comprehensive package. "The new RDX is another great example of how we are continuing to advance our Acura lineup with a focus on prestige, performance and dynamic proportion," said Michael Accavitti, senior vice president and general manager of Acura.

Acura previews Daytona prototype racer

The IMSA WeatherTech SportsCar Championship will get yet another competitor in the Daytona Prototype class. Acura and Team Penske will enter the series in January at the Rolex 24 at Daytona with its own car called the ARX-05. The name stands for Acura Racing Experimental, which we know means it should be called ARE, but let's be honest, "X" is a way cooler letter. The car's full reveal comes on Aug. 18, but the company released a teaser image, as well as a video, seen below, that talks about the car. The video actually reveals quite a bit of the car. It is covered in camouflage, but just the black-and-white vinyl wrap kind. It's also in bright daylight. Possibly the most distinctive part of the car's design is the wing shape that stretches across the top of the nose. It also has very aggressive-looking canards on the front corners. It doesn't look nearly as beautiful as the Mazda car, but if it's effective, who cares? The video also reveals that the engine in the ARX is based on the V6 from the TLX and MDX. When the car enters the IMSA series in January, it will be competing against Cadillac, Mazda, Nissan, and race car builders such as Oreca and Dallara. Acura will be the second company to use a V6 in the series after Nissan. Mazda uses a turbocharged four-cylinder, and Cadillac and the race car builders use V8s. Related Video: News Source: Acura, IMSA Acura Coupe Racing Vehicles

2013 Acura ILX 2.4

Going Mainstream Has Its Privileges
Acura's experiment with niche models has failed. Competing in the luxury car business by filling white space with product just didn't work for the Japanese automaker. In place of slow-selling models like its ZDX and quirky first-gen RDX, the mindset at Acura has recently switched to more conventional products with vastly improved volume potential. The redesigned 2013 RDX, for example, sold almost as many units in 2012 as it did in 2010 and 2011 combined, and the all-new 2013 ILX has sold more units each month - since going on sale in May - than Acura sold in ZDXs and RLs in all of last year.
While the redesigned RDX is a crucial product to compete with luxury compact crossovers, the ILX might be the most important new product for Acura, as a growing number of premium makes are starting to realize the importance of upscale entry-level compact cars. Ironically, this segment was a pivotal part of the brand's success in the 1980s and '90s thanks to the Integra, but Acura completely abandoned the genre when it killed off the RSX coupe in 2006. The addition of the ILX not only gives Acura a competitive small car again, it also drops the brand's entry price by almost $5,000.